The Most Interesting Man in the World Shares His Experience and Wisdom Nationally...Dos Equis

Reuters ^ | Mar 18, 2009

[MeekOneGOP]

The Most Interesting Man in the World Shares His Experience and Wisdom Nationally for the First Time

New Dos Equis Ads to Air Nationally During Primetime Programming

WHITE PLAINS, N.Y., March 18 /PRNewswire/ -- Dos Equis today announced that it is taking its iconic "The Most Interesting Man in the World" campaign to a national level. In 2009, Dos Equis will be premiering two new 30 second installments of The Most Interesting Man in the World's adventures and three 15 second spots that see him sharing more life wisdom with Dos Equis drinkers. Beginning today, spots featuring the Dos Equis brand advertising icon will air on primetime television during high profile entertainment and sports programming, including select shows on Comedy Central, ESPN, FX and TNT.

"There's been a tremendous response to this campaign since its inception and we are thrilled to share The Most Interesting Man with consumers on a national level. Through the Most Interesting Man, consumers can see what it means to live a more interesting life," said Kheri Tillman, vice president of marketing, Dos Equis and Heineken USA. "In the past three years, this campaign has been critical to driving the brand's success in targeted markets and we're very proud to now take the distinguished campaign to the national stage."

The Most Interesting Man in the World campaign was introduced in 2007, and established a distinctive and memorable personality in the premium beer category. Since the campaign's inception, consumers have been drawn to its aspirational messages and there has been a considerable appetite for the next chapter in the life of The Most Interesting Man campaign. The national launch of the campaign will continue to grow the lore and legend of the Most Interesting Man as he encourages Dos Equis drinkers to pursue a more interesting...

[razorboy]

These are great commercials, they don’t necessarily get me buying the beer (I like Dos Equis but it’s not high on my list), but they sure do get me laughing.

[Rinnwald]

LOL! They’re closer than I thought. You just have to get TMIMITW to smile.

[BJClinton]

I heard he once had an awkward moment just to see what it was like.

[GOP_Raider]

Beer Ping!

A low to medium ping list aimed at all of us who, well, love our beer…

FReepmail rzeznikj at stout or GOP_Raider to be added or struck from the list…

[wastedyears]

I don’t drink Mexican beer.

[wastedyears]

That was Peter Boyle.

[dfwgator]

He once dialed a wrong number, though the person on the other line wouldn’t admit it.

[Walmartian]

I remember it. I remember drinking it in Juarez. Most Mexican beer is made with corn which is an adjunct.

[DariusBane]

Try Negra Modela. Oh common, just once. Its rather nice.

[DeFault User]

Well, I'm glad I wasn't imagining the Tres Equis. In later years I would ask for it, and they would look at me like I was loco. Since my post I did a Google search. Evidently, they quit brewing it in the late 60s.

[Tainan]

A much more interesting guy

[Redcloak]

I don’t drink Mexican beer.

It's safer than drinking the water!

[alarm rider]

Having grown up in South Texas, the story was that Mexicans reused bottle caps, and bottles. Being Mexicans, they did not wash the bottles well. Thus, we gringo's used a bit of lime to clean the neck, and thought WTH, just dump the lime in the beer. It was interesting and we were lazy. So, we started a trend. Now thousands of metrosexuals use lime in beer and have no clue as to why.

[GGpaX4DumpedTea]

“Now thousands of metrosexuals use lime in beer and have no clue as to why.”

The Brits have been using lime in beer a lot longer than you South Texas gringo’s. And in Nebraska they use tomato juice and call it a “Red Beer”. Salt in beer is also something that goes way back.

[alarm rider]

I'll give you that, but can you tell me if the Brits had rusty reused Mexican bottle tops to contend with?

As for salt in beer, many of the old folks used to do that when I was a kid. I cannot address tomato juice and beer, vodka and Worcestershire maybe..

[Tolerance Sucks Rocks]

Try Einbecker Mai-Ur-Bock (if you can find it down there). It’s expensive, but it’s a neat taste with 6.5 percent CH3CH2OH.

Flying Dog Old Scratch Amber is nice, too (w/5.5 percent).

[MeekOneGOP]

** The Sun Also Rises! **

[MeekOneGOP]

I’ll drink to that! :)

[MeekOneGOP]

Juan Valdez!

Gotta love it!

Thanks. :)

[MeekOneGOP]

haha!

Yes ... and lewisglad posted the perfect pic of him there, too! :)