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The Men Behind Your Favorite Liquors
Mental Floss Magazine ^ | November 11, 2008 | Ethan Trex

Posted on 01/05/2009 5:01:53 PM PST by 2ndDivisionVet

It’s hard to walk down the aisle of a liquor store without running across a bottle bearing someone’s name. We put them in our cocktails, but how well do we know them? Here’s some biographical detail on the men behind your favorite tipples.

1. Captain Morgan

The Captain wasn’t always just the choice of sorority girls looking to blend spiced rum with Diet Coke; in the 17th century he was a feared privateer. Not only did the Welsh pirate marry his own cousin, he ran risky missions for the governor of Jamaica, including capturing some Spanish prisoners in Cuba and sacking Port-au-Prince in Haiti. He then plundered the Cuban coast before holding for ransom the entire city of Portobelo, Panama. He later looted and burned Panama City, but his pillaging career came to an end when Spain and England signed a peace treaty in 1671. Instead of getting in trouble for his high-seas antics, Morgan received knighthood and became the lieutenant governor of Jamaica.

2. Johnnie Walker

Walker, the name behind the world’s most popular brand of Scotch whisky, was born in 1805 in Ayrshire, Scotland. When his father died in 1819, Johnnie inherited a trust of a little over 400 pounds, which the trustees invested in a grocery store. Walker grew to become a very successful grocer in the town of Kilmarnock and even sold a whisky, Walker’s Kilmarnock Whisky. Johnnie’s son Alexander was the one who actually turned the family into famous whisky men, though. Alexander had spent time in Glasgow learning how to blend teas, but he eventually returned to Kilmarnock to take over the grocery from his father. Alexander turned his blending expertise to whisky, and came up with “Old Highland Whisky,” which later became Johnnie Walker Black Label.

3. Jack Daniel

Jasper Newton “Jack” Daniel of Tennessee whiskey fame was the descendant of Welsh settlers who came to the United States in the early 19th century. He was born in 1846 or 1850 and was one of 13 children. By 1866 he was distilling whiskey in Lynchburg, Tennessee. Unfortunately for the distiller, he had a bit of a temper. One morning in 1911 Daniel showed up for work early and couldn’t get his safe open. He flew off the handle and kicked the offending strongbox. The kick was so ferocious that Daniel injured his toe, which then became infected. The infection soon became the blood poisoning that killed the whiskey mogul.

Curious about why your bottle of J.D. also has Lem Motlow listed as the distillery’s proprietor? Daniel’s own busy life of distilling and safe-kicking kept him from ever finding a wife and siring an heir, so in 1907 he gave the distillery to his beloved nephew Lem Motlow, who had come to work for him as a bookkeeper.

4. Jose Cuervo

In 1758, Jose Antonio de Cuervo received a land grant from the King of Spain to start an agave farm in the Jalisco region of Mexico. Jose used his agave plants to make mescal, a popular Mexican liquor. In 1795, King Carlos IV gave the land grant to Cuervo’s descendant Jose Maria Guadalupe de Cuervo. Carlos IV also granted the Cuervo family the first license to commercially make tequila, so they built a larger factory on the existing land. The family started packaging their wares in individual bottles in 1880, and in 1900 the booze started going by the brand name Jose Cuervo. The brand is still under the leadership of the original Jose Cuervo’s family; current boss Juan-Domingo Beckmann is the sixth generation of Cuervo ancestors to run the company.

5. Jim Beam

Jim Beam, the namesake of the world’s best-selling bourbon whiskey, didn’t actually start the distillery that now bears his name. His great-grandfather Jacob Beam opened the distillery in 1788 and started selling his first barrels of whiskey in 1795. In those days, the whiskey went by the less-catchy moniker of “Old Tub.” Jacob Beam handed down the distillery to his son David Beam, who in turn passed it along to his son David M. Beam, who eventually handed the operation off to his son, Colonel James Beauregard Beam, in 1894. Although he was only 30 years old when he took over the family business, Jim Beam ran the distillery until Prohibition shut him down. Following repeal in 1933, Jim quickly built a distillery and began resurrecting the Old Tub brand, but he also added something new to the company’s portfolio: a bourbon simply called Jim Beam.

6. Tanqueray

When he was a young boy, Charles Tanqueray’s path through life seemed pretty clear. He was the product of three straight generations of Bedfordshire clergymen, so it must have seemed natural to assume that he would take up the cloth himself. Wrong. Instead, he started distilling gin in 1830 in a little plant in London’s Bloomsbury district. By 1847, he was shipping his gin to colonies around the British Empire, where many plantation owners and troops had developed a taste for Tanqueray and tonic.

7. Campari

Gaspare Campari found his calling quickly. By the time he was 14, he had risen to become a master drink mixer in Turin, and in this capacity he started dabbling with a recipe for an aperitif. When he eventually settled on the perfect mixture, his concoction had over 60 ingredients. In 1860, he founded Gruppo Campari to make his trademark bitters in Milan. Like Colonel Sanders’ spice blend, the recipe for Campari is a closely guarded secret supposedly known by only the acting Gruppo Campari chairman, who works with a tiny group of employees to make the concentrate with which alcohol and water are infused to get Campari. The drink is still made from Gaspare Campari’s recipe, though, which includes quinine, orange peel, rhubarb, and countless other flavorings.


TOPICS: Business/Economy; History; Society; The Guild
KEYWORDS: alcohol; economy; liquor; pirates
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To: libertyhoundusnr
Glenmorangie 12 or 18 yr old is truly the nectar of god.

I've been drinking single malt with the help of
Michael Jackson's Complete Guide To Single Malt Scotch

61 posted on 01/06/2009 7:08:20 AM PST by Uri’el-2012 (Psalm 78:35 And they remembered that God was their ROCK, And the Most High God their Redeemer.)
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To: Viking2002

So am I. I salute you!


62 posted on 01/06/2009 7:11:42 AM PST by Constitution Day (Big Brotha Is Watching You)
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To: 2ndDivisionVet

I wonder who Dark Eyes was. His is my favorite cheap vodka.


63 posted on 01/06/2009 7:14:27 AM PST by mysterio
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To: 2ndDivisionVet

No Jameson fans on here, eh?


64 posted on 01/06/2009 7:16:51 AM PST by neb52 (Currently Reading: The Senior by Mike Flynt)
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To: Octar
I had a glass of it ("only" $40 for a shot) to celebrate (rue?) my return to Los Angeles.

I was drinking the shot while viewing the Los Angeles skyline from the rotating restaurant atop the Buenaventure Hotel.

It was very smooth and tasted good.

If you like something a bit better than Black Label, I would suggest looking out for a bottle of Green Label. A very good blended scotch at about half the price.

65 posted on 01/06/2009 10:09:48 AM PST by who_would_fardels_bear (The cosmos is about the smallest hole a man can stick his head in. - Chesterton)
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To: neb52
Jameson is a great whiskey. You can often get great deals on it in the grocery or drug stores. Pretty much every bar carries it, so its always there when you want it.

On a few occasions I have used it as a chaser when I'm sipping a particular strong scotch such as Laphroig or Lagavulin.

66 posted on 01/06/2009 10:12:29 AM PST by who_would_fardels_bear (The cosmos is about the smallest hole a man can stick his head in. - Chesterton)
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To: XeniaSt

(Drools) There’s something we can agree on! ;-)


67 posted on 01/06/2009 10:21:03 AM PST by Pyro7480 (This Papist asks everyone to continue to pray the Rosary for our country!)
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To: ClearCase_guy

"There's only one malt liquor that'll get your head hummin'. Coldcock's the one you never see comin'."

68 posted on 01/06/2009 10:25:48 AM PST by dfwgator (I hate Illinois Marxists)
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To: 2ndDivisionVet

Hey! You forgot Rabbi Dov Behr Manischewitz!


69 posted on 01/06/2009 10:32:46 AM PST by Hatteras
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To: Hatteras

70 posted on 01/06/2009 10:34:22 AM PST by Scythian
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To: neb52

I like Jameson. Even have a bottle on the bar as we speak. But I’m more partial to the Tullamore Dew bottle sitting next to it.


71 posted on 01/06/2009 10:37:39 AM PST by Hatteras
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To: neb52

Love Jameson’s, also love Bushmill’s:)


72 posted on 01/06/2009 11:46:40 AM PST by jim35 (A racist is someone who is winning an argument with a liberal.)
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To: Pyro7480
Quiet meditation on YHvH's gifts :

shalom b'SHEM Yah'shua HaMashiach Adonai

73 posted on 01/06/2009 11:57:59 AM PST by Uri’el-2012 (Psalm 78:35 And they remembered that God was their ROCK, And the Most High God their Redeemer.)
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To: XeniaSt
Laphroaig Whisky (From History Channel's Modern Marvels)
74 posted on 01/06/2009 12:08:43 PM PST by Pyro7480 (This Papist asks everyone to continue to pray the Rosary for our country!)
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To: Pyro7480
Laphroaig Whisky (From History Channel's Modern Marvels)

Many thanks for the link.

75 posted on 01/06/2009 12:30:30 PM PST by Uri’el-2012 (Psalm 78:35 And they remembered that God was their ROCK, And the Most High God their Redeemer.)
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To: ERJCaptain
For Rum, I'm partial to "Black Seal" ... Whisk(e)y ... Pinch, Glenfiddich, Jim Beam, Maker's Mark, Jameson's ... It's not all good, but a lot of it is.
76 posted on 01/06/2009 12:36:59 PM PST by ArrogantBustard (Western Civilization is Aborting, Buggering, and Contracepting itself out of existence.)
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To: libertyhoundusnr
Glenmorangie 12 or 18 yr old is truly the nectar of god.

*********************

It certainly is.

77 posted on 01/06/2009 12:39:13 PM PST by trisham (Zen is not easy. It takes effort to attain nothingness. And then what do you have? Bupkis.)
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To: ArrogantBustard
For Rum, I'm partial to "Black Seal"

If you can find it the Appleton 12 Year is very, very good.

Quite reasonably priced, too.

L

78 posted on 01/06/2009 12:49:02 PM PST by Lurker ("America is at that awkward stage. " Claire Wolfe, call your office.)
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To: GQuagmire
Usually on the rocks; sometimes neat. A high quality bourbon should never be sullied by a mixer, IMO. Then there's local rotgut that's undrinkable unless it's cut with a liberal amount of cola or whiskey sour mix. LOL


79 posted on 01/06/2009 4:28:51 PM PST by Viking2002 (Let's be proactive and start the impeachment NOW.)
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To: Constitution Day
Mine was #795200. And that was one helluva nice barrel certificate they sent, too, right down to the wax seal.


80 posted on 01/06/2009 4:31:49 PM PST by Viking2002 (Let's be proactive and start the impeachment NOW.)
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