Red, White and Blue Marketing (Pabst is Largest, Last American Brewer)

JSOnline ^ | July 16, 2008 | Tom Daykin

[Diana in Wisconsin]

Beer Ping!

[PeteB570]

Oh, Oh. There goes my Bud.

But Pabst??????????

Oh, Lord.

:-)

[Diana in Wisconsin]

I think I’ll drag out the carboy and make a batch from scratch! :)

[meandog]

Proud to be American: Red neck, white socks and PBR!

[philsfan24]

drink yuengling

[freedomlover]

LOL

[grellis]

It’s the height of berry season here. We’re making all of our wines for winter ‘09.

[KayEyeDoubleDee]

McCarthy said even if just 1% of Budweiser’s customers dropped the beer and switched to Pabst Blue Ribbon, that would bring a huge boost for the brand. Its Americana image was immortalized in the 1973 Johnny Russell song “Rednecks, White Socks and Blue Ribbon Beer,” and later in the 1992 Mary Chapin Carpenter song, “I Am a Town.”

No, it was immortalized in David Lynch's 1986 noir classic, Blue Velvet [with Kyle MachLachlan as Jeffrey Beaumont and Dennis Hopper as Frank Booth]:

Frank Booth: What kind of beer do you like to drink, neighbor?

Jeffrey Beaumont: Heineken.

Frank Booth: Heineken? F*ck that sh*t! Pabst Blue Ribbon!

[escapefromboston]

I have never had a Pabst. I'll have to pick some up this weekend and give it a try

[Diana in Wisconsin]

This year I’m doing jellies, but I usually make various liquors in August to steep until Christmas. (Kahlua, Berry Bounce, etc.)

So far, I’ve got Strawberry Jam and Champagne Current jelly put up. Next comes the hot pepper jelly...everyones favorite.

Ritz cracker. Cream cheese. Pepper jelly. YUM! :)

[MinnesotaLibertarian]

Too bad that Pabst sucks. Luckily, there are still plenty of quality American beers, such as Summit which is based right here in St. Paul. I also like Sam Adams and Yuengling, both of which are based in the U.S. still. However, a lot of American beers I drink, including my personal favorite, Leinenkugel, are now owned by foreign companies. That really doesn’t bother me, to be honest, but it’s relevant to the topic at hand.

[cubreporter]

What’ll you have? Pabst Blue Ribbon.

What’ll you have? Pabst Blue Ribbon.

What’ll you have? Pabst Blue Ribbon...

Pabst Blue Ribbon Beeeeeeeeeeer!!!

I remember that jingle well!!!

[cubreporter]

Sounds good to us and....look at the joy at that big family dinner table!!!

[MinnesotaLibertarian]

PBR is making a comeback amongst urban hipsters who see it as ironic.

[DManA]

A brewer that brews nothing is the biggest. Ain’t that a metaphor for the state of the nation.

Besides, I thought Sam Adams was the biggest.

[PhatHead]

Having grown up there, I remember being a little sad when the last brewery (I think it was Miller) sold to an out of town company. So now not only are they not Milwaukee-owned, but most of them are not US-owned... sad.

[CDHart]

I like Sam Adams, too, but it's pretty pricey, at least in Missouri.

Carolyn

[DManA]

I actually liked PBR better than the other mainstream brands.

[NVDave]

Please report back if it tastes like something other than diluted urine.

‘cuz that’s what it tasted like in the early 80’s, last time I had it.