[KayEyeDoubleDee]

McCarthy said even if just 1% of Budweiser’s customers dropped the beer and switched to Pabst Blue Ribbon, that would bring a huge boost for the brand. Its Americana image was immortalized in the 1973 Johnny Russell song “Rednecks, White Socks and Blue Ribbon Beer,” and later in the 1992 Mary Chapin Carpenter song, “I Am a Town.”

No, it was immortalized in David Lynch's 1986 noir classic, Blue Velvet [with Kyle MachLachlan as Jeffrey Beaumont and Dennis Hopper as Frank Booth]:

Frank Booth: What kind of beer do you like to drink, neighbor?

Jeffrey Beaumont: Heineken.

Frank Booth: Heineken? F*ck that sh*t! Pabst Blue Ribbon!

[MinnesotaLibertarian]

PBR is making a comeback amongst urban hipsters who see it as ironic.

[day10]

What a “different” movie. To me, it was kind of like a train wreck - you just had to keep watching.

Strange but pretty good.