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Microsoft pitches Zune-based ad service
Electronista ^ | 21 May 2008 | Unknown

Posted on 05/22/2008 7:46:02 PM PDT by Spktyr

Microsoft on Thursday revealed its plans for an advertising network built into its Zune media players, offering advertisers a direct line to consumers through the device. Yahoo writes that the company demonstrated the concept using a phony Doritos mockup. In the example, a user could befriend a musician through the Zune social page on a Doritos’ sponsored concert to view news and updates on the artist’s profile.

Once added to the friends list, users could also email the profile to friends, as well as downloading selected tracks from the website for playback on the Zune. When the recipient receives the email through Microsoft’s Hotmail service through their mobile phone, a brief ad will trigger, followed by a short game similar to Asteroids.

Provided the user does well at the game, they earn a coupon for a free bag of Doritos chips, with map directions to nearby stores that sell the chips.

While the program is currently in planning stages, requiring solid back-end infrastructure, Microsoft stresses that this isn’t “something that is far in the future”, that it is possible with current technology.


TOPICS: Business/Economy; Computers/Internet
KEYWORDS: doomed; spam; zune
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So, apparently, in the near future, you will get ADS on your Zune. How about that? Now when you want to listen to Rod Stewart, an ad for Viagra will pop up!
1 posted on 05/22/2008 7:46:03 PM PDT by Spktyr
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To: martin_fierro

Buy a Zune, get free spam ping!


2 posted on 05/22/2008 7:47:00 PM PDT by Spktyr (Overwhelmingly superior firepower and the willingness to use it is the only proven peace solution.)
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To: Spktyr

If anything turns me off to any software or online service, it is an endorsement my Microlame. ;-)


3 posted on 05/22/2008 7:52:13 PM PDT by doc1019 (I was taught to respect my elders, but it's getting harder to find one.)
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To: Spktyr
Is there nowhere safe from advertisements?

They must be trying to push users to the iPod.

4 posted on 05/22/2008 7:54:27 PM PDT by KarlInOhio (Pray for Rattendaemmerung: the final mutually destructive battle between Obama and Hillary in Denver)
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To: Spktyr
I have one of those Zunes, and although a handy little device, I am very fed up with the software. I spent 4 months trying to iron out the glitches that came in association with the first update. When the second was advertised recently by email, I got rid of it. I have been taught on Microsoft products, but I have come to discover that Microsoft's products are "all aesthetics, no functionality". A friend of mine just got Apple's Video IPod with 80gigs of space. It is smaller and more effective that my Zune.

I am not so sure Microsoft can afford to put this software in new Zunes. The processors might melt down.

5 posted on 05/22/2008 7:55:24 PM PDT by BloodOrFreedom
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To: Spktyr
Keep workin’ on it, fellas.
6 posted on 05/22/2008 7:57:59 PM PDT by dighton
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To: Spktyr

What a great way to drive down sales.

I have a 30GB zune but have never bought a song from the zune marketplace. Or from any site for that matter.


7 posted on 05/22/2008 7:59:58 PM PDT by Ron in Acreage (McCain or Obama-Either way we get amnesty for illegals)
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To: Spktyr

http://www.freerepublic.com/focus/f-chat/2019919/posts

Gamestop to stop selling Zune.


8 posted on 05/22/2008 8:01:17 PM PDT by Jet Jaguar (Who would the terrorists vote for?)
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To: Spktyr

Obsess much mr Jobs? Nothing in your story says it is mandatory nor harmful, sounds like a good use of a function that is under utilized right now anyways. But go on and obsess some more.


9 posted on 05/22/2008 8:03:08 PM PDT by aft_lizard (born conservative...I chose to be a republican)
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To: Jet Jaguar

Yes, I know. I posted that one too. :D


10 posted on 05/22/2008 8:03:59 PM PDT by Spktyr (Overwhelmingly superior firepower and the willingness to use it is the only proven peace solution.)
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To: aft_lizard

Sooo.. what you’re saying is that ads you had no idea were going to appear on your palm device are a GOOD idea?


11 posted on 05/22/2008 8:04:47 PM PDT by Spktyr (Overwhelmingly superior firepower and the willingness to use it is the only proven peace solution.)
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To: Ron in Acreage

You should, they are DRM free or get it at Amazon. Also you can get unlimited songs for a monthly fee, they arent permanent, and you can now get tv shows and other movie downloads on the site as well. Frankly I can’t live without my Zune the way I could after my iPod broke for the second time.


12 posted on 05/22/2008 8:05:16 PM PDT by aft_lizard (born conservative...I chose to be a republican)
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To: Spktyr

Ummm no because it will be optional, if you knew anything about the social aspect of Zunes, which you obviously don’t.


13 posted on 05/22/2008 8:06:32 PM PDT by aft_lizard (born conservative...I chose to be a republican)
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To: aft_lizard

If you check out MS’ history on this and extrapolate, about 30 minutes after they add the capability to the Zune software for popup ads to appear, someone will exploit it and it’ll be nothing but Herbal Viagra ads for Zune users from then on.


14 posted on 05/22/2008 8:08:58 PM PDT by Spktyr (Overwhelmingly superior firepower and the willingness to use it is the only proven peace solution.)
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To: Spktyr

You have to have your wifi on for that to happen, and I very doubt your nihilistic anti-Microsft hate and obsession over the Zune will come to frution, if anything you are showing your naivity on the subject.


15 posted on 05/22/2008 8:12:03 PM PDT by aft_lizard (born conservative...I chose to be a republican)
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To: Spktyr
Provided the user does well at the game, they earn a coupon for a free bag of Doritos chips, with map directions to nearby stores that sell the chips.

Satire, right? This is a joke, right? Right? I'm laughing. Hahahahahahahahahahahaha. Stop it. You're killing me.

16 posted on 05/22/2008 8:14:22 PM PDT by LiberConservative ("Typical" White Guy)
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To: aft_lizard

How about this:

If Microsoft does this and it doesn’t get exploited in the first month the ad system is out, I’ll donate $5 to FR and publically apologize.

If Microsoft does this and it does get exploited in the first month the ad system is out, you’ll donate $5 to FR and publically apologize.

Care to put your money where your mouth is?


17 posted on 05/22/2008 8:18:52 PM PDT by Spktyr (Overwhelmingly superior firepower and the willingness to use it is the only proven peace solution.)
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To: Spktyr

I definately agree to this because it simply isnt possible the way you are describing it. And no spammer in his right mind would concentrate his wares on a market so small with asystem that will likely have more than half of the participants wifi off.


18 posted on 05/22/2008 8:23:54 PM PDT by aft_lizard (born conservative...I chose to be a republican)
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To: Spktyr

Besides we all can’t be as perfect as the iPhone

http://www.internetnews.com/security/article.php/3721016


19 posted on 05/22/2008 8:27:16 PM PDT by aft_lizard (born conservative...I chose to be a republican)
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To: Spktyr

I saw it. I thought it should be linked.


20 posted on 05/22/2008 8:27:23 PM PDT by Jet Jaguar (Who would the terrorists vote for?)
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