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Apple ushers in new Mac generation
Financial Times (London) ^ | Published: August 12 2007 18:41 | Last updated: August 12 2007 18:41 | By Kevin Allison

Posted on 08/12/2007 3:19:14 PM PDT by Swordmaker

The introduction of the iPhone and the success of the iPod may have led Apple to drop the word computer from its company name, but for Steve Jobs, the Macintosh is as important as ever.

That was the message delivered last week by Apple’s co-founder and chief executive as he unveiled the company’s latest generation of Macintosh computers before a gaggle of reporters and analysts at Apple’s Cupertino, California headquarters.

In a world where customers can browse the Internet on an iPhone – Apple’s new mobile handset – and upload digital photos and home videos directly to the web, Apple is betting that the future for the personal computer lies in becoming a digital media hub. “Just like the personal computer was originally a productivity software machine, and as that played out the internet came along and it was an internet access machine, we saw the next growth as being the centre of your digital life,” Mr Jobs says.

“You take all these pictures – you need to be able to do something with them. You need a digital shoebox.”

It is a bet that appears to be paying off. As other PC makers have struggled against fierce price competition and a sluggish US consumer market, Mac sales have been growing at about three times the rate of the broader market over the past four quarters.

With its lowest-priced iMac desktop priced higher than average at $1,199, and with its sleek new designs, Apple is betting that it can continue to grow by targeting the middle and top end of the style-conscious consumer market.

Asked how Apple can continue to compete against rivals offering far less expensive PCs, Mr Jobs scoffs.

“We try to do things at the lowest price we can, but I have to tell you, there is some stuff in our industry that we wouldn’t be proud to ship. We can’t do it, we can’t ship junk,” he says. “There’s a threshold we can’t cross because of who we are. We don’t offer stripped-down, lousy products.” While new gadgets like the iPhone and the iPod have come to dominate Apple’s brand image, Macs still account for a majority of Apple’s revenues. Last quarter, Apple’s Mac revenues were $2.5bn, while sales of iPods totalled $1.6bn, according to company filings.

In spite of its recent growth, Apple remains a niche player in the PC market, largely because it has chosen to ignore the high-volume business customers that account for a majority of PC sales. Recent data from Gartner, the market research group, show that Apple accounted for just under 4 per cent of the overall PC market at the end of the first quarter.

In the consumer market, however, the picture is different. Taking desktops and laptops together, Apple accounted for about 16 per cent of computers sold in retail stores last quarter, according to NPD, the market research firm, up from 13 per cent a year ago. Apple hopes to capitalise on its growing profile in the consumer PC business by continuing to invest in new form factors and software, including its new operating system, Leopard, which is set to ship in October.

That investment was in evidence last week as Mr Jobs demonstrated the new iMac’s ability to seamlessly share videos and photos between the web and a growing array of peripheral devices such as the iPod, iPhone, and the Apple TV media player. “You’ve seen us bring tremendous investment in new products and software,” says Phil Schiller, Apple’s head of product marketing.

“We haven’t let up one bit in our investment in the Mac. We’ve been able to make things work together so well. You can have an iPhone without a Mac, but if you have one you can do so much more. It makes the Mac’s appeal even greater.”


TOPICS: Business/Economy; Computers/Internet
KEYWORDS: imac; macintosh; stevejobs
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1 posted on 08/12/2007 3:19:16 PM PDT by Swordmaker
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To: 1234; 50mm; 6SJ7; Abundy; Action-America; af_vet_rr; afnamvet; akatel; Alexander Rubin; Amadeo; ...
Financial Times (London) article on Apple and Macs... PING!

If you want on or off the Mac Ping List, Freepmail me.

2 posted on 08/12/2007 3:20:46 PM PDT by Swordmaker (Remember, the proper pronunciation of IE is "AAAAIIIIIEEEEEEE)
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To: Swordmaker

The future is in generic PCs and linux.


3 posted on 08/12/2007 4:01:26 PM PDT by rickdylan
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To: Swordmaker

The future is in generic PCs and linux.


4 posted on 08/12/2007 4:01:39 PM PDT by rickdylan
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To: rickdylan
The future is in generic PCs and linux.

Only for the 2% of the population that likes to tinker with their computers...

5 posted on 08/12/2007 4:05:17 PM PDT by Swordmaker (Remember, the proper pronunciation of IE is "AAAAIIIIIEEEEEEE)
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To: Swordmaker

dissidence will be swiftly and severely dealt with.


6 posted on 08/12/2007 4:07:28 PM PDT by the invisib1e hand (Hate me, I'm white.)
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To: Swordmaker

The latest version of Ubuntu isn’t giving anything away any more. The biggest hassle with linux used to be finding and installing software and getting it to match up with linux and compiler versions; that problem no longer exists.


7 posted on 08/12/2007 4:55:17 PM PDT by rickdylan
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To: Swordmaker

Swordmaker- I have came to you in the past for questions regarding my mac.. so here is another one.. my buddy just bought a new macbook he is actually my roommate and he is having trouble connecting to our wireless router.. I have an ibook g4 and I had 0 troubles connecting.. he have been through all of the networking diagnostics and nothing seems to work! any ideas?


8 posted on 08/12/2007 6:42:08 PM PDT by kmiller1k (mac troubleshooting)
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To: kmiller1k

Is the wireless router configured to ban unknown MAC addresses?


9 posted on 08/12/2007 7:57:15 PM PDT by twntaipan (Who needs jihad when you have the dhimmicrats?)
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To: Swordmaker

“Only for the 2% of the population that likes to tinker with their computers...”

I want Linux to succeed and give Microsoft and Apple—both greedy control freaks—a well-deserved black eye!


10 posted on 08/12/2007 7:59:24 PM PDT by avenir
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To: kmiller1k

I’ll bite...

On the hard drive there’s a folder called ‘System’. Inside there’s another called ‘Library’. And in there is one called ‘Core Services’. Open that, and look for a Tuxedo icon that’s labeled ‘Setup Assistant’ or ‘Network Setup Assistant’

Run that program and see if it doesn’t step you through the trouble.


11 posted on 08/12/2007 8:57:41 PM PDT by IncPen (The Liberal's Reward is Self Disgust)
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To: Swordmaker
I am wondering when Apple will update the Macs minis. Would love to scrap a PC and port over to the Mac. Seems to be a cheap way to learn OS X and the sip the koolaid.

Any thoughts for a guy with nearly a dozen PCs?

12 posted on 08/12/2007 9:28:53 PM PDT by texas booster (Join FreeRepublic's Folding@Home team (Team # 36120) Cure Alzheimer's!)
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To: texas booster

They just did update the mini’s. Go to apple.com.


13 posted on 08/12/2007 10:25:22 PM PDT by word_warrior_bob (You can now see my amazing doggie and new puppy on my homepage!! Come say hello to Jake & Sonny)
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To: texas booster

http://www.apple.com/imac/


14 posted on 08/12/2007 10:54:24 PM PDT by Liberty Valance (Keep a simple manner for a happy life :o)
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To: texas booster
Any thoughts for a guy with nearly a dozen PCs?

Sure... Replace them with a dozen Macs. ;-)

All kidding aside, you're doing the right thing. Wait for the next Mac Mini update and then buy one. Then head on over to Parallels.com and then buy it. Then you can have your Mac and Windows PC on one machine. In fact, if you haven't already, head over to Parallels.com and check it out. It is a nifty program.

15 posted on 08/12/2007 11:10:03 PM PDT by coconutt2000 (NO MORE PEACE FOR OIL!!! DOWN WITH TYRANTS, TERRORISTS, AND TIMIDCRATS!!!! (3-T's For World Peace))
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To: coconutt2000
Then head on over to Parallels.com and then buy it.

I bought VMWare Fusion with my new iMac instead. It will do 64-bit versions of XP and Vista.

16 posted on 08/13/2007 6:02:42 AM PDT by antiRepublicrat
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To: rickdylan
The biggest hassle with linux used to be finding and installing software and getting it to match up with linux and compiler versions; that problem no longer exists.

I'm having a problem with my Mac. I'm so used to the hard way to install anything on Linux or Windows that I don't even realize when the Mac's already done it for me. I spend a few minutes needlessly searching around for what's already set up.

17 posted on 08/13/2007 6:06:02 AM PDT by antiRepublicrat
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To: rickdylan

“The future is in generic PCs and linux.”

Not in first world countries. Fool yourself all you want, but until there is a single graphical interface standard for Linux, it’ll never have a fighting chance on the desktop.


18 posted on 08/13/2007 8:23:31 AM PDT by DesScorp
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To: rickdylan
The future is in generic PCs and linux.

In my opinion as a Linux user since 1996, I've found that Linux is a lousy operating system for the most computer users. It's great for servers, but awful for typical desktop and notebook users. People who are not computer experts or serious hobbyists shouldn't waste their time on Linux.

The only hope for Linux as a usable desktop OS would be for a company like Dell or H-P to invest billions of dollars in R&D, spend the years needed to improve it, and get third-party developers to port their applications to it properly. I wish that could happen, but it's highly unlikely.

19 posted on 08/13/2007 12:24:28 PM PDT by HAL9000 (http://LinksToNewsSources.GooglePages.com)
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To: kmiller1k
I recommend activating the checkbox for "Show AirPort status in menu bar" in System Preferences, in the Network settings for AirPort. It will add a signal strength display to the menu bar and show the available access points. It is useful for setting up and connection, and especially useful for mobile users who roam on various access points.

After that is done, the next question would be - Is your WiFi access point name (a.k.a. the SSID) being shown on your roommate's Mac?

20 posted on 08/13/2007 12:42:38 PM PDT by HAL9000 (http://LinksToNewsSources.GooglePages.com)
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