Posted on 08/12/2007 3:19:14 PM PDT by Swordmaker
The introduction of the iPhone and the success of the iPod may have led Apple to drop the word computer from its company name, but for Steve Jobs, the Macintosh is as important as ever.
That was the message delivered last week by Apples co-founder and chief executive as he unveiled the companys latest generation of Macintosh computers before a gaggle of reporters and analysts at Apples Cupertino, California headquarters.
In a world where customers can browse the Internet on an iPhone Apples new mobile handset and upload digital photos and home videos directly to the web, Apple is betting that the future for the personal computer lies in becoming a digital media hub. Just like the personal computer was originally a productivity software machine, and as that played out the internet came along and it was an internet access machine, we saw the next growth as being the centre of your digital life, Mr Jobs says.
You take all these pictures you need to be able to do something with them. You need a digital shoebox.
It is a bet that appears to be paying off. As other PC makers have struggled against fierce price competition and a sluggish US consumer market, Mac sales have been growing at about three times the rate of the broader market over the past four quarters.
With its lowest-priced iMac desktop priced higher than average at $1,199, and with its sleek new designs, Apple is betting that it can continue to grow by targeting the middle and top end of the style-conscious consumer market.
Asked how Apple can continue to compete against rivals offering far less expensive PCs, Mr Jobs scoffs.
We try to do things at the lowest price we can, but I have to tell you, there is some stuff in our industry that we wouldnt be proud to ship. We cant do it, we cant ship junk, he says. Theres a threshold we cant cross because of who we are. We dont offer stripped-down, lousy products. While new gadgets like the iPhone and the iPod have come to dominate Apples brand image, Macs still account for a majority of Apples revenues. Last quarter, Apples Mac revenues were $2.5bn, while sales of iPods totalled $1.6bn, according to company filings.
In spite of its recent growth, Apple remains a niche player in the PC market, largely because it has chosen to ignore the high-volume business customers that account for a majority of PC sales. Recent data from Gartner, the market research group, show that Apple accounted for just under 4 per cent of the overall PC market at the end of the first quarter.
In the consumer market, however, the picture is different. Taking desktops and laptops together, Apple accounted for about 16 per cent of computers sold in retail stores last quarter, according to NPD, the market research firm, up from 13 per cent a year ago. Apple hopes to capitalise on its growing profile in the consumer PC business by continuing to invest in new form factors and software, including its new operating system, Leopard, which is set to ship in October.
That investment was in evidence last week as Mr Jobs demonstrated the new iMacs ability to seamlessly share videos and photos between the web and a growing array of peripheral devices such as the iPod, iPhone, and the Apple TV media player. Youve seen us bring tremendous investment in new products and software, says Phil Schiller, Apples head of product marketing.
We havent let up one bit in our investment in the Mac. Weve been able to make things work together so well. You can have an iPhone without a Mac, but if you have one you can do so much more. It makes the Macs appeal even greater.
If you want on or off the Mac Ping List, Freepmail me.
The future is in generic PCs and linux.
The future is in generic PCs and linux.
Only for the 2% of the population that likes to tinker with their computers...
dissidence will be swiftly and severely dealt with.
The latest version of Ubuntu isn’t giving anything away any more. The biggest hassle with linux used to be finding and installing software and getting it to match up with linux and compiler versions; that problem no longer exists.
Swordmaker- I have came to you in the past for questions regarding my mac.. so here is another one.. my buddy just bought a new macbook he is actually my roommate and he is having trouble connecting to our wireless router.. I have an ibook g4 and I had 0 troubles connecting.. he have been through all of the networking diagnostics and nothing seems to work! any ideas?
Is the wireless router configured to ban unknown MAC addresses?
“Only for the 2% of the population that likes to tinker with their computers...”
I want Linux to succeed and give Microsoft and Apple—both greedy control freaks—a well-deserved black eye!
I’ll bite...
On the hard drive there’s a folder called ‘System’. Inside there’s another called ‘Library’. And in there is one called ‘Core Services’. Open that, and look for a Tuxedo icon that’s labeled ‘Setup Assistant’ or ‘Network Setup Assistant’
Run that program and see if it doesn’t step you through the trouble.
Any thoughts for a guy with nearly a dozen PCs?
They just did update the mini’s. Go to apple.com.
Sure... Replace them with a dozen Macs. ;-)
All kidding aside, you're doing the right thing. Wait for the next Mac Mini update and then buy one. Then head on over to Parallels.com and then buy it. Then you can have your Mac and Windows PC on one machine. In fact, if you haven't already, head over to Parallels.com and check it out. It is a nifty program.
I bought VMWare Fusion with my new iMac instead. It will do 64-bit versions of XP and Vista.
I'm having a problem with my Mac. I'm so used to the hard way to install anything on Linux or Windows that I don't even realize when the Mac's already done it for me. I spend a few minutes needlessly searching around for what's already set up.
“The future is in generic PCs and linux.”
Not in first world countries. Fool yourself all you want, but until there is a single graphical interface standard for Linux, it’ll never have a fighting chance on the desktop.
In my opinion as a Linux user since 1996, I've found that Linux is a lousy operating system for the most computer users. It's great for servers, but awful for typical desktop and notebook users. People who are not computer experts or serious hobbyists shouldn't waste their time on Linux.
The only hope for Linux as a usable desktop OS would be for a company like Dell or H-P to invest billions of dollars in R&D, spend the years needed to improve it, and get third-party developers to port their applications to it properly. I wish that could happen, but it's highly unlikely.
After that is done, the next question would be - Is your WiFi access point name (a.k.a. the SSID) being shown on your roommate's Mac?
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