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Will Microsoft roll out a PC soon? ~ Commentary: Xbox may just be part of a bigger strategy
Marketwatch ^ | Jul 20, 2007 | John C. Dvorak

Posted on 07/30/2007 10:15:40 AM PDT by Ernest_at_the_Beach

BERKELEY, Calif. (MarketWatch) -- Will Microsoft Corp. design, produce and ship a branded computer in the United States?

It's already doing this in India without fanfare. Nobody has considered the possibility that the Microsoft PC in India is a market test for a bigger rollout. As of this writing the company isn't saying. Reports out of India are sketchy.

Over the years, Microsoft has been accused of copying what Apple Inc. does, as far as user interface is concerned. Why not copy the idea of an entire branded computer, too? After all, with the Zune player, Microsoft has played follow-the-leader in hardware.

Microsoft has been very successful with this copycat strategy. That said, the company has been original and aggressive with its Xbox, pen-based computing initiatives and peripheral manufacturing.

The first Xbox was actually a personal computer with proprietary subsystems designed for gaming. The second Xbox is a variation on a PC with a different, non-Intel architecture, but it is still a computer.

I'm now guessing that the entire Xbox experiment was an exercise to clear the decks and shake out the cobwebs for a full-blown entry into the PC arena. After all, if Apple is currently gaining market share with its proprietary systems, perhaps making a Microsoft computer that adheres to the often-ignored Microsoft reference designs might reinvigorate the once-lively PC buzz.

The entire Xbox experiment was an exercise to clear the decks and shake out the cobwebs for a full-blown entry into the PC arena.

Since the antitrust case against Microsoft, the software giant can no longer strong-arm its customers into remaining exclusively Windows distributors. Already Dell Inc. and others are shipping their machines with Linux.

(Excerpt) Read more at marketwatch.com ...


TOPICS: Business/Economy; Computers/Internet
KEYWORDS: antitrust; microsoft; monopoly

1 posted on 07/30/2007 10:15:45 AM PDT by Ernest_at_the_Beach
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To: ShadowAce

Now I think this may be a possibility....


2 posted on 07/30/2007 10:17:00 AM PDT by Ernest_at_the_Beach (No Burkas for my Grandaughters!!!)
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To: Ernest_at_the_Beach

I hope they have their repair lines up and running well in advance, if the XBox 360 was any indication.


3 posted on 07/30/2007 10:22:34 AM PDT by domenad (In all things, in all ways, at all times, let honor guide me.)
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To: Ernest_at_the_Beach
The question is why? I can see the XBox, it is a unique piece of hardware. But what advantage would a Microsoft PC have over the slew of generic PCs that slug it out for lowest price?

Big PC makers such as HP?Compaq and Dell are having a hard time recently as margins get smaller and smaller. Apple, having moved to the Intel processors, are on the verge of losing their uniqueness as well, as their machines are made to run Windows or MacOS natively. It is only a matter of time before MacOS will run on any PC.

Unless Microsoft thinks it can compete in 'coolness' like Apple, they'd just be throwing billions down a rat hole. (See Zune for a perfect example of a failed attempt at Apple-like 'cool.')

4 posted on 07/30/2007 10:24:58 AM PDT by Yo-Yo (USAF, TAC, 12th AF, 366 TFW, 366 MG, 366 CRS, Mtn Home AFB, 1978-81)
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To: Ernest_at_the_Beach

If Microsoft comes out with a line of computers...

...wait for Service Pack 2


5 posted on 07/30/2007 10:36:58 AM PDT by kidd
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To: rdb3; chance33_98; Calvinist_Dark_Lord; PenguinWry; GodGunsandGuts; CyberCowboy777; Salo; Bobsat; ..

6 posted on 07/30/2007 10:41:08 AM PDT by ShadowAce (Linux -- The Ultimate Windows Service Pack)
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To: Yo-Yo
But what advantage would a Microsoft PC have over the slew of generic PCs that slug it out for lowest price?

For Microsoft, the advantage would be to capture a lot more revenue. It would also allow Microsoft to operate more freely without the constraints of their antitrust conviction.

In theory, it could provide better integration of hardware and software, and perhaps a better quality system overall. But Microsoft has shown little concern for quality so far, so I doubt Microsoft-branded PC would improve the user experience.

7 posted on 07/30/2007 12:09:07 PM PDT by HAL9000
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To: Yo-Yo

If Microsoft is that stupid, I think they just kissed their leading market position byebye. Given how Microsoft has screwed over their partners in the past after introducing a competing product, I would expect the big vendors to bail out of Windows *fast*.


8 posted on 07/30/2007 12:09:52 PM PDT by Spktyr (Overwhelmingly superior firepower and the willingness to use it is the only proven peace solution.)
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To: Ernest_at_the_Beach
The second Xbox is a variation on a PC with a different, non-Intel architecture, but it is still a computer.

That's kind of a dumb statement. All modern consoles, and technically smart phones, routers, etc., are computers.

9 posted on 07/30/2007 1:16:45 PM PDT by antiRepublicrat
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To: Ernest_at_the_Beach
If it's a follow-up to the X-Box, the strategy must be: Siphon Off More of Our Profits Into Fruitless Endeavors.

(SOMOPIFE)

10 posted on 07/30/2007 3:01:10 PM PDT by TChris (The Republican Party is merely the Democrat Party's "away" jersey - Vox Day)
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To: Ernest_at_the_Beach

I’ve got a Microsoft mouse, what a loose and sloppy POS it is. No box comps for me, all custom jobs.


11 posted on 07/30/2007 11:06:42 PM PDT by jwh_Denver (Ok, it's time for the Republicans to start ripping themselves apart.)
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