Yerba Máte is a lot of things -- but Meth it ain't.
Posted on 01/11/2007 4:58:32 PM PST by martin_fierro
S.F. company launches 'Meth Coffee'
By RON HARRIS, Associated Press Writer
SAN FRANCISCO - A mysterious San Francisco company has launched an equally mysterious product aimed at coffee drinkers seeking an extra boost. The company and the product share the same name — Meth Coffee.
It's a thinly veiled reference to methamphetamines, but the company admits there is no meth in its coffee — just rich arabica coffee beans and something a little different called yerba mate.
Yerba mate comes from South America and is used to make teas and coffees there. Sellers of yerba mate products claim it raises your energy level, so pairing it with already caffeinated coffee beans could provide quite the boost.
"If you're just trying it for the first time, don't throw back five cups like regular coffee. Ease into it. Have a little. Feel the rush, the euphoria, the smooth-edged high. Then go for more, if you want," the company said on its Web site.
The product, which went on sale Wednesday, is available only at the site.
But don't try asking the brains behind Meth Coffee for his secret recipe. His identity is hidden from view at this point and he only goes by the name `The Roaster.'
Meth Coffee's questionable product naming strategy is similar to the tactics of Las Vegas-based Redux Beverages LLC, which recently introduced its energy drink, Cocaine. That product, like Meth Coffee, contains no actual illegal substances, but does offer the drinker an energy boost thanks to caffeine and guarana, a South American seed that purports to be an effective stimulant.
Yerba Máte is a lot of things -- but Meth it ain't.
No, that's not Keith Richards mateando.
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I suppose they are trying to copy the coke model.
I didn't know anything was straight in San Francissico.
Exactly.
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Market Street (though it has a little kink in it).
And normsrevenge.
But that's about it.
Mrs. F tried some of this stuff in SF this morning -- said it was OK, though it sounds awful to me.
Wow -- lost on me -- I haye coffee.
I love your Market Street post!
There is still a little bit of Argentine left in me after all these years. I prefer Cruz de Malta for my maté though.
My brand.
So far I've converted 7 friends who in turn converted several others.
The only place I know that sells SFBAY French Roast is COSTCO and it goes for about $10 for a Three Pound Package!
Now we have "Little Brasil" here in Boca. Feels like home - lol!
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