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iPod flourishing, gaining market share
MacNN ^ | 04/25/2006

Posted on 04/25/2006 6:07:08 PM PDT by Panerai

PiperJaffray senior analyst Gene Munster today maintained an "outperform" rating on Apple shares with a price target of $99, following an examination of data from his Amazon Top Seller list ratings. Apple's iPod is flourishing on the lists for portable MP3 players and all electronics, holding all 10 spots in the top 10. The analyst believes that Apple's iPod is still gaining market share, noting the device's recent rise to 77.9 percent in March, up from 76.8 percent in February. "We believe the increase is noteworthy given that the last time we recorded 10 iPods in the Top 10 occurred on September 9th, 2005, prior to the holiday shopping season," Munster noted. The number of Macs in the Top 10 and Top 20 decreased to eight and nine, from nine and 11, respectively. "The eight in the Top 10 remains at the upper end of all observations since we began tracking the Top Sellers," Munster wrote.

"For a point of reference, there were five Macs in the Top 10 one year ago. We believe that increase is primarily due to the recent launch of the new Intel=based iMac and MacBook Pros."

Munster also noted the steadily increasing internet traffic to Apple's website, indicating a growing interest in the company and its products.

"Apple.com has had a significant increase in 'reach' over the past quarter, which we believe is mainly the result of Apple's new product launches at Macworld on January 10th," Munster told clients in a his research report. "Apple's three-month average traffic rank of 45 on April 20th is the best value that we have observed for apple.com since we've tracked the Alexa data."

Alexa.com is a Web-based information provider that tracks statistics for nearly every main domain name in existence, and is particularly useful for identifying which websites are important to surfers. The "reach" rating signifies the number of users of a site, and Alexa.com expresses this statistic as the number of users per million.

"Apple's 3-month average reach of 13,255,000 on April 20th is the second best value that has been observed (high was on 13,300,000 on March 1st)," the analyst added. "While we realize Web 'traffic rankings' and 'reach' are not perfect measures of actual sales, we believe they are a decent indicator of overall mindshare."

PiperJaffray believes Apple will have shipped more than 85 million iPods by the end of 2006, providing Apple with a greater scope of awareness for various products, or a "halo effect." The company announced in its March quarter conference call that it had shipped 50 million iPods through the end of March 2005.


TOPICS: Computers/Internet; Music/Entertainment
KEYWORDS: apple; ipod
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To: Spktyr

I don't really know anyone who buys songs from iTunes. They are just making MP3s from CDs.


61 posted on 04/26/2006 8:43:08 AM PDT by js1138 (somewhere, some time ago, something happened, but whatever it was that happened wasn't evolution)
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To: Spktyr

Dell, can make an MP3 player and package it with their systems, they sell far more computers than Apple could ever dream of.


62 posted on 04/26/2006 8:43:12 AM PDT by Echo Talon
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To: Echo Talon

Dell IS making an MP3 player, the Dell DJ. It's not selling. They'd have to give it away - and even then they'd have problems because their chosen music store and software sucks rocks.


63 posted on 04/26/2006 8:45:05 AM PDT by Spktyr (Overwhelmingly superior firepower and the willingness to use it is the only proven peace solution.)
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To: Spktyr

Apple is the best ever, nobody will ever compair.... LOL


64 posted on 04/26/2006 8:46:26 AM PDT by Echo Talon
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To: Echo Talon

And it is a....


65 posted on 04/26/2006 8:48:06 AM PDT by Spktyr (Overwhelmingly superior firepower and the willingness to use it is the only proven peace solution.)
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To: Echo Talon

or compare, either.


66 posted on 04/26/2006 8:48:13 AM PDT by AxelPaulsenJr (More people died in Ted Kennedy's car than hunting with Dick Cheney.)
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To: AxelPaulsenJr

yep


67 posted on 04/26/2006 8:49:23 AM PDT by Echo Talon
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To: AxelPaulsenJr

I'm using Linux right now and its irritating the hell out of me... Maybe you think it's more user friendly than windows also?


68 posted on 04/26/2006 8:50:28 AM PDT by Echo Talon
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To: Echo Talon

No not at all, Widows has the edge in user friendly,..........I just like my I-Pod, and was commenting on your spelling, in jest that is........


69 posted on 04/26/2006 8:51:46 AM PDT by AxelPaulsenJr (More people died in Ted Kennedy's car than hunting with Dick Cheney.)
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To: Echo Talon

Um, no. I'm perfectly happy to slam Apple when they make stupid decisions or make substandard product, or espouse the competition when they make a better product.

However, the fact that you've dropped to throwing insults just proves you've run out of 'facts' and have lost the debate. How does it feel to use the liberal 'debate' technique?


70 posted on 04/26/2006 8:52:19 AM PDT by Spktyr (Overwhelmingly superior firepower and the willingness to use it is the only proven peace solution.)
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To: Spktyr

I have 2 Cars, Chevy Silverado Pickup 2002(Loaded, leather interior and whole 10 yards) and a foreign car(bought it used) '93 Geo Metro.


71 posted on 04/26/2006 8:53:18 AM PDT by Echo Talon
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To: Echo Talon

Perhaps you should try Linspire, if you haven't already.


72 posted on 04/26/2006 8:53:50 AM PDT by Spktyr (Overwhelmingly superior firepower and the willingness to use it is the only proven peace solution.)
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To: Spktyr
Um, no. I'm perfectly happy to slam Apple when they make stupid decisions or make substandard product, or espouse the competition when they make a better product.

LOL, when Apple starts using the latest video cards let me know.

73 posted on 04/26/2006 8:55:06 AM PDT by Echo Talon
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To: Spktyr
Perhaps you should try Linspire, if you haven't already.

I'm using Mepis Linux, its cool but, cant seem to get the fonts in firefox to look right... grrrrrrrrrrr. :(

74 posted on 04/26/2006 8:57:02 AM PDT by Echo Talon
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To: Echo Talon

Yeah, you need to go to a good Lexus dealer and check out the experience. It's eye opening if you haven't ever been to one.

A sales/customer service experience that doesn't remind one of the things you find under a rock sells products - period.


75 posted on 04/26/2006 8:59:05 AM PDT by Spktyr (Overwhelmingly superior firepower and the willingness to use it is the only proven peace solution.)
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To: Spktyr
Yeah, you need to go to a good Lexus dealer and check out the experience. It's eye opening if you haven't ever been to one.

A sales/customer service experience that doesn't remind one of the things you find under a rock sells products - period.

Hmmm, do they import their car salesman from another planet or something?

76 posted on 04/26/2006 9:08:17 AM PDT by Echo Talon
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To: Echo Talon

No, they prefer to get newbies and train them right. Lexus HQ keeps the dealers in line, and the dealers will can any LSL types.

And no, I don't own a Lexus.


77 posted on 04/26/2006 9:11:46 AM PDT by Spktyr (Overwhelmingly superior firepower and the willingness to use it is the only proven peace solution.)
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To: Spktyr

I like my Truck.


78 posted on 04/26/2006 9:17:42 AM PDT by Echo Talon
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To: Echo Talon

thus the reason Apple has been working with Motorolla on phones with itunes. Soem even have suggested that Apple will release it's own iTunes phone....


79 posted on 04/26/2006 9:43:58 AM PDT by TheBattman (Islam (and liberalism)- the cult of Satan and a Cancer on Society)
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To: Echo Talon

It's not a monopoly "scam" because there are several competing music sites and software (think Real Neworks as one example).

And there are competing hardware products to go along with the options in service and software.

the encryption that requires the use of iTunes is not for the purpose of a monopoly (at least not for Apple), it is part of the agreement with the record labels to cover the digital rights management.... Apple has to make a reasonable effort to protect the music from unauthorized copying/distribution.


80 posted on 04/26/2006 9:49:41 AM PDT by TheBattman (Islam (and liberalism)- the cult of Satan and a Cancer on Society)
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