"That's Right! I'm a man's man!"
Posted on 11/09/2005 6:55:21 AM PST by laney
Gwyneth Paltrow is one. So are Angelina Jolie and Leonardo di Caprio. Chances are your bikram yoga teacher has the major characteristics and so does the guy who makes your fruit smoothie at Jamba Juice. Donna Karan is totally in on it.
The salesperson who helps you find the right Botanical Kinetics moisturizer at Aveda is probably one, along with your eco-tourism guide at Costa Rican surf camp. Richard Gere may be the proto-one and Uma Thurman was pretty much born into it. What is influencing Hollywood stars and Wal-Mart shoppers, fashionistas and Filene’s basement-dwellers alike? It’s called metrospirituality, and chances are you already know or even
Do you go out of your way to buy organic food? Have you thought about the wu wei in your home? Have you tried yoga, belly-dancing, or surfing recently?
Are you attracted to traditional crafts from other cultures or have you started knitting? Do you own a Prius or have you thought about buying a hybrid car? Are you a tea connoisseur or an organic wine- and beer-drinker? Is there a certain aromatherapy scent that brings you comfort, especially in candle form?
If most of your answers are yes, then count yourself among the growing numbers of metrospirituals—the kinder, gentler post-Yuppies who want to treat the earth and native cultures with respect, connect with their inner source and inspiration, test their bodies and expand their minds with ancient physical practices—and do it all with serious style.
Jim Twitchell, a professor of English at the University of Florida and author of many books about consumer culture, including "Adcult USA: The Triumph of Advertising in America" (1995), attributes the demand for luxury goods to a need for salvation or epiphany through consuming.
Throughout history, Twitchell argues, "The primary deliverer of sensations was the church. That’s where you went to have an epiphany. … The sensations of luxury mirror the sensations of epiphany—the ability to give the consumer the sensation that I’ve come to the end of the line, I’m saved, I’m there, I don’t have to wrestle any more." The metrospiritual takes luxury-buying to a new level--reaching outward for connection to the planet and to each other.
According to Sharon Lee of youth-trend forecasting firm Look-Look, "There’s lots of desire to be spiritual and have more meaning than a commercial, purely secular lifestyle provides. And there’s a smorgasbord of product offerings that have gradations of spirituality woven into them." The words you see and hear again and again on the many products that help define and support the metrospiritual lifestyle—like Fresh’s Crème Ancienne which is made by hand at a monastery in the Czech Republic--are "calm," "enrich," "renew," "inspire," "experience," "connect," "heal," "ancient" and "conscious," for starters. is a metrospiritual Metrospirituality is the mainstreaming of Taoist, Buddhist (thanks to Richard Gere and Uma’s dad, Buddhism scholar and practitioner Robert Thurman), and Hindu values, among others, into an easily digestible, buyable form.
Take Hampton Chutney Company, for instance. This highly popular New York-area food empire makes traditional Indian dosas and uttapams—the kind of thing you might make and eat at an Indian ashram—which is exactly where the owners, Gary and Isabel MacGurn, met in 1990. They now have three thriving outposts at very tony addresses—one in Long Island's Hamptons, one in New York City's Soho, and one on the Upper West Side of Manhattan. At the Soho store, pictures of yogis decorate the walls and devotional Indian chants pour soothingly out of the stereo.
And what are you actually getting if you have the patience to wait on the slowly snaking line? Semi-fast food that is nutritious and delicious (the Number Six, for example, is masala-spiced potatoes with spinach, jack cheese, and tomato), served in an atmosphere heavy on the good yogic vibes. You’re getting food with a stamp of individualism and thought, an exotic staple made American and virtuous in some ineffable way.
Virtue is a key feature of the metrospiritual lifestyle, and those in the fold expect it not only of themselves but also from the companies to which they give their business. Of course, as Sharon Lee points out, "Lots of companies are doing a superficial job and lots of companies are doing a really meaningful job" of being responsible global citizens. At Origins, part of the written mission is to "do whatever we can to protect the earth and its resources." On Aveda's website, the idea is to "strive to set an example for environmental leadership and responsibility."
Metrospiritual companies that practice what they preach believe that popular, profitable products and social responsibility are not mutually exclusive propositions. Whole Foods, an emblematically metrospiritual company, is in the midst of a massive expansion of its $3.9 billion business. Not surprisingly, the Whole Foods web site echoes the now-familiar mantra, "We believe in a virtuous circle entwining the food chain, human beings and Mother Earth: each is reliant upon the others through a beautiful and delicate symbiosis."
I may be a lowly retrosexual.
You have really pretty hair.
"That's Right! I'm a man's man!"
Not only have I taken belly-dance classes, I home-birthed two of my children, bake bread, crochet and make scents at home (even though I rarely "make sense.")
Ye Gads, I fit the metro-spiritual bill.
I thought the same thing. Surfing is hardly metro.
"Go Metro!"
OK,
you've got me beat. ;)
Works for me! ;-)
You may lead a spiritual life, but your interests are more 1969 than 2005. You prefer an earthy lifestyle to the city chic way of life that metrospirituals follow. Metrospiritual values like preserving the earth and using natural or organic products are probably important to you, but you're more conservative about the way you reveal these values.
I took the class, but I can't belly dance....you've still got me beat!
Hun,
Home birthin' babies is the royal flush here. ;)
I can dance, but I'd be screamin' for an epidural at the 7th month. :)
It's ok so long as a person has two X chromosomes...like you!
Next on HBO, "Church and the City"
SD
I scored a 16! I'm more metro than you!
You are not at all metrospiritual. You probably don't live in a city, and your religious life much more rooted in traditional forms and practices than in lifestyle and consumer choices. You model your values on what's most important to you, not on what celebrities are promoting, and you don't stay up to date with the latest trends.
And proud of it
Who eats that crap?
Last night, I had two huge New York steaks for dinner, washed down with some great Syrah. 90min later, I had a pint of SuperFudgeChunk rinsed with my nightly Laphroaig. What does that say about me? I eat simple, but I eat good.
Nope.
Trying to anticipate cyborg's responses, I scored a 22.
Funny part is (forgive me for outing you, dear) question 9:
Q9. You're preparing a nutritious snack. You choose:
1. Granola with organic milk
2. Apple slices with honey
3. Yogurt with flax seed
4. Beef jerky
I'd swear she was telling me just yesterday how she was planning a snack of yogurt with flax seed. LOL
I answered "4. Beef jerky," but only because it didn't list "Slim Jim" as an option.
Is organic beer what Yuppies call Home Brewing?
If so, then guilty as charged.
I DON'T do any of the other funky stuff though.
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