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Alo faces potential legal trouble after Erika Kirk's clothing purchase history turned into viral smear
Fox News ^ | 3/20/2026 | Brian Flood

Posted on 03/20/2026 11:48:59 AM PDT by sopo

High-end athleisure brand Alo could face legal trouble after Turning Point USA CEO Erika Kirk’s private purchase history was allegedly leaked and used to smear her.

A TikTok content creator recorded a now-viral video this week claiming he received an email from "someone who works at Alo" who looked up Kirk’s account and found that she spent over $1,000 the day after her husband was assassinated. The TikTok creator, who displayed the receipt online, mocked Kirk over the timing of the "shopping spree."

The influencer – @markosbits on TikTok – insisted the leaked receipt would "completely ruin Erika Kirk’s entire story," and suggested that it proved she wasn’t grieving the morning after her husband was assassinated. The account has nearly 900,000 followers and the video has been viewed over 8 million times......."I was the one who made the Alo purchase, in person, in Utah. When we got the call that Charlie had been shot, we rushed from the office and into the airplane. We arrived in Utah with nothing but the clothes we were wearing. We were in those clothes all day at the hospital and slept in them that night," McCoy wrote.

(Excerpt) Read more at foxnews.com ...


TOPICS: Miscellaneous
KEYWORDS: alo; defamation; erika; erikakirk; makeexcusesforerika; makemoretrollsgone; smear

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Haters going to hate even over incredibly petty things. I boughy a suit the day after my brother's sudden death
1 posted on 03/20/2026 11:48:59 AM PDT by sopo
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To: sopo

My sympathies on the loss of your brother.


2 posted on 03/20/2026 11:53:35 AM PDT by NEMDF
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To: sopo

It’s disgusting how the left gas targeted a grieving widow to destroy. Hyenas!


3 posted on 03/20/2026 11:57:11 AM PDT by AuntB (Trump is our Ben Franklin - Brilliant, Boisterous, Brave and ALL AMERICAN!)
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To: sopo

Shouldn’t Ericka’s purchase account data be private?
Did someone connected to the store leak that information?
Petty and possibly illegal snooping by an idle, envious person.


4 posted on 03/20/2026 12:00:03 PM PDT by lee martell
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To: sopo

I hope she sues that store to high heaven.

Also, that “Mark” needs his “osbits” severely kicked with steel toed boots. What an absolute ahole.


5 posted on 03/20/2026 12:00:21 PM PDT by Adder (End fascism...defeat all Democrats.)
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To: sopo

We spent a lot on clothes the day after my father in law died.

My kids had outgrown their nice clothes. I think I needed a dress shirt too.

That’s what you do.


6 posted on 03/20/2026 12:01:32 PM PDT by cyclotic (Don’t be part of the problem. Be the entire problem)
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To: sopo

Shshhhh....

You have to have appropriate clothing for a public funeral.

The left wing nuts are just nuts.


7 posted on 03/20/2026 12:05:58 PM PDT by Pete Dovgan
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To: sopo

I still don’t understand why after Charlie’s murder liberals—and some so-called conservatives—rushed to attack Erika in such a vicious way. What could they possibly have to gain?


8 posted on 03/20/2026 12:06:20 PM PDT by rightwingintelligentsia (Democrats: The perfect party for the helpless and stupid, and those who would rule over them.)
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To: sopo

Bet it wasn’t taxpayers funds like democraps use. So, I don’t care.


9 posted on 03/20/2026 12:11:54 PM PDT by Resolute Conservative
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To: lee martell

That was my question - how did this personal information become public? And the same people who are shocked - shocked!!! - at this purchase are some of the same ones who praise Michelle Obama for her $10,000 handbags.


10 posted on 03/20/2026 12:18:13 PM PDT by Steve_Seattle1
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To: sopo

It this is all true, I doubt Erika Kirk will be hurt, but Alo will definitely suffer.

If not direct financial penalties, their reputation will be destroyed.

Their CEO will be groveling for forgiveness for the next 4 financial quarters.


11 posted on 03/20/2026 12:21:21 PM PDT by PGR88
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To: Pete Dovgan
They aren't nuts. They are sad, miserable little cretins. Jealous that they are not wealthy. Jealous that they are not in power or popular or beautiful or whatever the thing is they don't have. Angry they haven't accomplished anything but instead of admitting that they control their own success it's easier to blame others and tear down those who have everything they envy. It certainly can't be their fault, they're beautiful and whole just as they are.

They are a disease in the American citizenry. They seek to infect and destroy anything that speaks the truth about individual responsibility as to the pursuit of personal happiness, and American exceptionalism. It's time to stop tolerating and playing games with this cancer.

12 posted on 03/20/2026 12:21:41 PM PDT by Frank Drebin (And don't ever let me catch you guys in America!)
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To: rightwingintelligentsia
I still don’t understand why after Charlie’s murder liberals—and some so-called conservatives—rushed to attack Erika in such a vicious way. What could they possibly have to gain?

Because you don't simply murder someone that opposes you. You utterly destroy their family, usually by arresting them and sending them to labor camps, where they will be starved and worked to death. You may include cousins, aunts and the like. It serves to cow others that may have thoughts not to your liking. It is the socialist way.

13 posted on 03/20/2026 12:26:19 PM PDT by 17th Miss Regt (Fascist, deplorable, and proud of it!)
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To: lee martell

“A TikTok content creator recorded a now-viral video this week claiming he received an email from “someone who works at Alo” who looked up Kirk’s account and found that she spent over $1,000 the day after her husband was assassinated.”


14 posted on 03/20/2026 12:27:05 PM PDT by 1FreeAmerican
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To: sopo

I remember when my father-in-law died. Pretty much the second thing one of his daughters and I did was go to the store to buy my daughter a dress. The other aunt thought that was quite frivolous. But guess what? She didn’t have an appropriate dress for a funeral because she was like 8 years old.

The way people are jumping on Erika Kirk is really, truly disgusting. Can’t say any more than that, although I’d love to.


15 posted on 03/20/2026 12:29:27 PM PDT by jocon307 (DEMOCRATS DELENDA EST)
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To: 1FreeAmerican

Erika should sue that store if they don’t fire that worker.
The worker has ruined the customer experience unfairly.


16 posted on 03/20/2026 12:35:14 PM PDT by lee martell
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To: sopo

I did the same the day after my dad passed because I had flown from a different state when I got the call that he was rushed to the hospital. The airline lost my suitcase so I had to go buy some clothes for the funeral and enough until I got home or my luggage was found. It’s disgusting what some people will do to go viral or to hurt others! Charlie and Erika have children. They will see all this hate.


17 posted on 03/20/2026 12:38:36 PM PDT by Trumpette1954 (Fed Up American)
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To: sopo

Exemplary behavior cannot be smeared.


18 posted on 03/20/2026 12:39:11 PM PDT by Henry Hnyellar
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To: sopo

I hope Mrs Kirk sues Alo into the dirt.

What a stupid, nasty employee.


19 posted on 03/20/2026 12:43:17 PM PDT by Valpal1 (Yes, I did vote for this!)
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To: sopo

I bought a suit soon after I lost Mrs. Chandler. A black one.


20 posted on 03/20/2026 12:46:09 PM PDT by Jeff Chandler (The issue is never the issue. The issue is always the revolution.)
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