Best beer to get tanked: Ukrainian Tractor
Might turn out to be a legitimate collector item!
Posted on 06/27/2023 9:48:35 PM PDT by SeekAndFind
The boycott of Bud Light has continued apace for many Americans following the company’s disastrous decision to showcase transgender activist Dylan Mulvaney as a brand ambassador. What started with a custom-made can and a few short videos has culminated in huge losses for Anheuser-Busch, and there’s no sign those customers are coming back into the fold anytime soon.
Perhaps that’s behind this latest move. According to a report from The Daily Caller, Bud Light has finally fired the two executives behind the Mulvaney stunt. That comes after they were initially put on “leave” at the outset of the public blowup.
EXCLUSIVE: SOURCE: Top Anheuser-Busch Marketing Executives Behind Boycott Are No Longer Employed
Read my latest for @DailyCaller here first: https://t.co/LzmNP9fv99
— Henry Rodgers (@henryrodgersdc) June 27, 2023
he two top Anheuser-Busch marketing executives who were placed on leave amid the company shakeup no longer work for the brand, a source inside Anheuser-Busch confirmed in texts obtained by the Daily Caller on Tuesday.
Group Vice President for Marketing Daniel Blake and Bud Light Marketing Vice President Alissa Heinerscheid are “gone gone,” according to obtained text messages with a current regional head of marketing. The Caller is granting anonymity to the source to discuss legally fraught internal company policy.
Apparently, Anheuser-Busch is afraid of getting sued so they aren’t publicly announcing the firings. Alissa Heinerscheid is the woman who spearheaded the marketing campaign with Mulvaney and originally defended it. Per the source, Daniel Blake was more caught up in the crossfire, but ultimately, because he hired Heinerscheid, the buck stopped with him.
“To be fair- Daniel Blake was actually awesome. I think he was just caught in cross fire. But also he did hire her… so that’s a fault,” the source continued.
“Wholesalers were told they are both gone for good by leadership during in person conversations. They already shifted all their direct reports to new people and the head of marketing,” the source added in another text message obtained by the Caller.
This feels a bit too little too late. Had Bud Light moved to actually fire these people immediately upon the Mulvaney videos dropping, there would have been time to rescue the brand. That’s exactly what H&K did when they got caught up in a woke controversy, and they came out stronger in the end, having earned even more trust from their customers.
Bud Light took the opposite approach, slow-walking any response, initially defending Mulvaney before spending weeks beating around the bush about the issue. When it became known that the two executives were placed on leave, that only exacerbated the situation, with people feeling as if they were trying to sweep the incident under the rug.
And while I understand there are legal concerns in firing the executives, how much money would a lawsuit have cost compared to the amount of money that has been lost over the controversy itself? I’d venture to guess that the latter number is much larger.
Bud Light completely misplayed this from the beginning. They could have stood up for their customers right away and stopped the freight train that ultimately plowed into them. Instead, they tip-toed around the matter until the boycott solidified, and to be frank, I don’t think many of those customers are coming back at this point. This is no longer about an organized boycott. It’s about learned behavior pushed by a company’s really dumb decision to jump into the cultural wars.
They waited till they thought nobody was looking. Fail.
I bet they both got a huge severance package, albeit with a very strong non-disclosure agreement that they say nothing at all about their work In Bev or Bud Light.
People are so gullible. These two are on to bugger and better things.
...and what about the executives behind the other debacles they have engaged in?
Did these executives also get the hammer dropped on them?
Finally. Well overdue. She was a huge lib feminist woke piece of garbage. She thought she was the smartest person ever to work at that place.
She cost that company tens of billions of dollars and permanent loss of market share. She should have been gone in a few days and they should have done a full 180 to stop the catastrophe she started.
To compare any other things to this is an anthill to a mountain for what she single handedly took credit for doing as “the first female vp of marketing at Anhauser Busch”.
All they care about is the stock price, which was half what it was in 2016 before the DM fiasco and now recovering from its May 31 low.
The lagging indicator of sales won’t hit their financials officially until their annual report (no idea when that comes out). As it stands right now, the word from the stock world is that the worst is behind them, and AB now has a ‘buy’ rating. They probably believe cleaning house will help the stock recover (and sales).
I don’t think that their former customers are so stupid and they can’t buy back that volume of sales without spending billions over the next decade in advertising. IMHO, it’s a double hit which ought to drive the stock down by half again until it recovers somewhat, but in this world woke billionaires control the stock market, so it remains to be seen if they can continue to prop it up in the face of dismal sales.
In any other business, such a sales drop would have been met with decisive and immediate executive action; a 90-day delay is absolutely pathetic and demonstrative of a corporation going ‘all in.’
If I miss it, I hope someone posts the AB annual report story when it comes out; I always like reading good news and I do hope it’s dismal for them.
There’s always CNN, MSNBC,….
For the record, here’s the list of AB brands & partners again (note #15):
The Michelob brands
Natural Light and Natty Daddy
Cass
Castle
Corona
Harbin
Estrella Jalisco
Aguila
Beck’s
Stella Artois
Jupiler
Kona
Leffe
Landshark Lager
Modelo
Presidente
Hoegaarden
Labatt
Hurricane
Rolling Rock
Skol
Johnny Appleseed
Shock Top
Quilmes
Other brands that partner with Anheuser-Busch include:
10 Barrel Brewing
Appalachian Mountain
Blue Point
Breckenridge Brewery
Cisco Brewers
Devils Backbone
Elysian
Four Peaks
Golden Road
Goose Island
Karbach Brewing
Omission Balanced Brewing
Platform Beer Company
Red Hook
Square Mile Cider Company
Veza Sur Brewing
Nirture Cider
Wicked Weed Brewing
Widmer Brothers Brewing
Wynwood Brewing
Hi Ball Energy
Babe
Nutrl
Cutwater Spirits
Ritas
Might turn out to be a legitimate collector item!
Once her contractual lay low period or lose your severance ends she’ll get employed but some leftist NGO or Trans rights org
From best selling beer company to a bad joke. They’ll need to do a lot more if they have any hope of recovering.
Bud Light has always been a Pride brand. A gay beer so to speak. (Seattle native here...Bud Light sponsors all the gay events since forever)
It used to be fine, because pride events and pride sponsorships were always kept on the down-low — noticed only in those communities.
AB screwed the pooch by sponsoring the tick-tok trans that had wide ranging notoriety.
Also, BL is a fungible beer with no distinguishing qualities outside of its branding so it was easy to replace/substitute with other beers.
All it took was one Ivy league elite to crash the brand.
Bugger?
Freudian slip or clever jest?
;D
"There was nuttin' we could do."
Regards,
And yet….
Bud Light sponsors Toronto Pride parade attended by naked men, children
The lagging indicator of sales
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