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Bud Light Execs Claim They Had No Idea The Face Of Their Brand Was Changing
The Free Press-Tampa ^ | Liam Edgar

Posted on 04/15/2023 5:49:39 PM PDT by Conservativetpa

Bud Light is facing heavy criticism after it revealed its sponsorship of transgender influencer Dylan Mulvaney, a biological man who recently celebrated 365 days of “girlhood.”

Kid Rock shot up a bunch of Bud Light cans in a video, country music star Travis Tritt said he was pulling the beermaker from any sponsorships of his concert materials, and Anheuser-Busch, the maker of the beer, recently watched its market value plunge by $5 billion once Mulvaney’s deal became public.

(Excerpt) Read more at tampafp.com ...


TOPICS: Politics; Society
KEYWORDS: beer; blameshifting; budlight; budweiser; holdmuhbeer; passingthebuck; plausibledeniability; queerbeer
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1 posted on 04/15/2023 5:49:39 PM PDT by Conservativetpa
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To: Conservativetpa

You didn’t know this? Under your noses? You’re fired!
What did we pay you for?


2 posted on 04/15/2023 5:51:40 PM PDT by If You Want It Fixed - Fix It ( )
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To: Conservativetpa

Yeah they are claiming they had no idea but none of the cowards are actually condemning it are they?


3 posted on 04/15/2023 5:52:47 PM PDT by gibsonguy
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To: Conservativetpa

Horseshhh.


4 posted on 04/15/2023 5:52:55 PM PDT by Irenic
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To: Conservativetpa
Here we see two top Budweiser executives discussing the matter.


5 posted on 04/15/2023 5:53:28 PM PDT by Leaning Right (The steal is real.)
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To: Conservativetpa

Back when we had a real military, a commander claiming “no knowledge” would have been immediately sacked. Alas, that beer company appears to be led (if we can use that word) by intimate members of our “woke” clown show. It has seeped into our formerly competent and respected military as well as most of our formerly respected companies. Merit and true accomplishment are words not known to them.


6 posted on 04/15/2023 5:54:10 PM PDT by Da Coyote
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To: Conservativetpa

As a former Bud Light customer, it’s a hard lesson. We need A-B and other large corporations to get the message.


7 posted on 04/15/2023 5:54:49 PM PDT by boycott
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To: If You Want It Fixed - Fix It
Punishment should be ruthless when you make a mistake like that. But we are in the era of wokeness and the VP can probably sue the company and claim discrimination.
8 posted on 04/15/2023 5:56:26 PM PDT by dhs12345
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To: Conservativetpa
My cup of schadenfreude runneth over!

And this guy claims to be ex-CIA?

9 posted on 04/15/2023 5:57:16 PM PDT by Chad C. Mulligan
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To: Conservativetpa

Dumbasses hired a millennial white woman and thought they were getting a reasonable executive?

Dumbasses.


10 posted on 04/15/2023 5:57:49 PM PDT by Bayard
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To: Conservativetpa

And if you believe that you might be a democrat voter


11 posted on 04/15/2023 5:57:51 PM PDT by from occupied ga (Your government is your most dangerous enemy - EVs a solution for which there is no problem)
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To: Conservativetpa

Yet no one turns the decision around...

Tacit approval.


12 posted on 04/15/2023 5:58:40 PM PDT by Paladin2
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To: Bayard

They knew what they were getting when they hired her. She probably went through five rounds of interviews and game-played how to reposition the brand. There’s no way she did not discuss the major redirection of the brand without taking it up with her boss and probably her boss’ boss. It all stinks of nasty BS.


13 posted on 04/15/2023 6:01:37 PM PDT by ProtectOurFreedom (I don’t like to think before I say something...I want to be just as surprised as everyone els)
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To: Conservativetpa

I wonder if AB may have violated FTC laws by using an influencer that both acts as and targets an underage demographic.


14 posted on 04/15/2023 6:01:56 PM PDT by Extremely Extreme Extremist
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To: Conservativetpa

They never thought their “brilliant stunning and brave” ad campaign would backfire so badly.


15 posted on 04/15/2023 6:02:15 PM PDT by Secret Agent Man (Gone Galt; not averse to Going Bronson.)
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To: Conservativetpa

Reminds me, I am running low on popcorn.


16 posted on 04/15/2023 6:02:48 PM PDT by Secret Agent Man (Gone Galt; not averse to Going Bronson.)
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To: Conservativetpa

How could they not know? They even put the face of that man on the beer can. They were also paying the man in drag so there had to be more than a few that knew about it.

If their management is that incompetent, they need to resign.


17 posted on 04/15/2023 6:04:05 PM PDT by boycott
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To: Conservativetpa

Leftists lie...about eveeything.


18 posted on 04/15/2023 6:04:53 PM PDT by joma89 (Buy weapons and ammo, folks, and have the will to use them.)
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To: boycott
Marketing is not so much about the product as it is about the vibe. Pepsi had its generation, Coke was the real thing, the Marlboro Man was quiet machismo...

You sell the vibe when you are at that level. No one would buy that swill on its own. If they didn't know what vibe they were selling, they should be taken out to the Madison Avenue equivalent of the prison yard and shot at dawn. Any excuse is bull dung on a roasted stick....

19 posted on 04/15/2023 6:08:44 PM PDT by fhayek
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To: Conservativetpa

Sounds like some execs need to be let go.


20 posted on 04/15/2023 6:08:53 PM PDT by ealgeone
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