How could they not know? They even put the face of that man on the beer can. They were also paying the man in drag so there had to be more than a few that knew about it.
If their management is that incompetent, they need to resign.
You sell the vibe when you are at that level. No one would buy that swill on its own. If they didn't know what vibe they were selling, they should be taken out to the Madison Avenue equivalent of the prison yard and shot at dawn. Any excuse is bull dung on a roasted stick....
How is it possible that anyone working for Bud Light would not know the consumers of their product? Good ole boys don’t do WOKE.
I think they are just that insulated from all of us “normal” people. They probably think we are evil country hicks.
AB is a very big company
a 50-75k payment
would have just been taken out of petty cash
no need for anyone’s approval