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The Enthusiasm Gap: Comparing Trump's and Biden's On-Line Merchandise Stores
Trump and Biden On-Line Stores ^ | 6/21/2020 | Pocono Pundit

Posted on 06/21/2020 7:49:17 AM PDT by poconopundit

Truth be told, enthusiasm is actually a stronger indicator of election victory than the ridiculous fake polls that the media puts out there.

Enthusiasm cannot be precisely measured, but you can feel it in the excitement of the rally crowd in Tulsa and the pre-rally video clips of people waiting in line and merchants selling Trump gear and apparel.

The devil is in the details.  The difference between Trump and Biden is especially stark in the promotion and publicity area. It really helps when the candidate being sold—President — Donald J. Trump — is a tremendous performer.

But it’s much more than that.  The Trump political operation is blowing the Guy in the Basement away in every channel: digital advertising, rallies, public exposure, website, social media, and so much more.

Promotion in any sphere of life is a function of three things RPI – Repetition, Penetration, Impact.  You must Repeat your message several times to Penetrate the mind, so you will have the right Impact -- getting enough people to show up and vote.

So how about comparing Trump and Biden in one channel alone – merchandise for sale on their website.  The images below tell the story:

  • Trump’s sheer number of apparel and hat items for sale is ten times that of Biden.  While Biden offers a few boring "Joe 2020" shirts nobody wants to wear, the Trump team sells hats and apparel that enable a buyer to choose a message they are proud to wear — an issue they care about.

  • Biden's website sells apparel items with no one modeling the clothes!  Trump, meanwhile, mixes it up with real-life Americans from diverse groups and ages.  We see smiling and attractive girls and handsome guys in natural settings.  But it's presented in a low key way: not too commercial.  In fact, one of the models, Gail Wilson, is deputy chairman of the Black Voices for Trump campaign.

  • Trump's store tells a story about why people are supporting Trump.  You get messages about what Trump voters care about: supporting the police, the impeachment farce, and even putting Americans back in space.  There's even a few joke t-shirts such as the Bull-Schiff one.

  • Boil it all down, Trump's merchandise store positions him as an winner whose popular with all kinds of Americans.  Biden's store positions him as a boring old fuddy-duddy sitting in a basement listening to old phonograph records, then nodding his head and falling into a restful sleep.



TOPICS: Politics; Society
KEYWORDS: apparel; bden; hats; oklahoma; politicalpromotion; trump; tulsa
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1 posted on 06/21/2020 7:49:17 AM PDT by poconopundit
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To: Liz; V K Lee; HarleyLady27; GOPJ; Grampa Dave; SunkenCiv; DoughtyOne; rlmorel

Biden is a loser in so many ways. His website store is just one example of his lack of political savvy.


2 posted on 06/21/2020 7:51:38 AM PDT by poconopundit (Joe Biden has long been the Senate's court jester. He's 24/7 malarkey and more corrupt than Hunter.)
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To: poconopundit

Biden’s enthusiasm gap makes even Stacey Abrams blush.


3 posted on 06/21/2020 7:56:02 AM PDT by Ouchthatonehurt
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To: poconopundit

4 posted on 06/21/2020 7:58:23 AM PDT by Libloather (Why do climate change hoax deniers live in mansions on the beach?)
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To: Ouchthatonehurt

It’s true. In fact, something I just noticed when I visited Google Images and put in the query: “ordinary Americans wearing a Biden hat.”

Not a single person did I find. So apparently wearing a Biden hat is more politically incorrect than wearing a MAGA hat!

LOL! He’s done, Jim.


5 posted on 06/21/2020 7:58:39 AM PDT by poconopundit (Joe Biden has long been the Senate's court jester. He's 24/7 malarkey and more corrupt than Hunter.)
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To: poconopundit

The Donald will eat Joe for lunch and spit him out in any debate.


6 posted on 06/21/2020 8:00:08 AM PDT by Joe Boucher ( Molon Labe' Baby, Molon Labe)
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To: poconopundit

Interesting. A trump merchant just set up shop on a local main road here. Never seen that before


7 posted on 06/21/2020 8:01:34 AM PDT by Chickensoup (Voter ID for 2020!! Leftists totalitarian fascists appear to be planning to eradicate conservatives)
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8 posted on 06/21/2020 8:01:43 AM PDT by Libloather (Why do climate change hoax deniers live in mansions on the beach?)
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To: poconopundit

His website store

***********************************************************

Bite Me has a store??? Who knew??? Looking at the site, he has no imagination, does he really know what he is doing, and where he is at???

Yeah he and I are about the same age, but goodness I get out at least once a week, what’s wrong with that...

...and getting a woman of color as he puts it is going to get him the African American support, he needs to forget about it...

Loved that rally last night, watched it twice, and the base is solid, and having a rally once a month will sure us up together more solid than anything...go away twitter, instagram, farce book, we don’t need you...we know who the ‘silent majority’ is and we talk all the time...


9 posted on 06/21/2020 8:01:50 AM PDT by HarleyLady27 (President Trump= 4 more years of President of America... God will see to that.)
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To: poconopundit

His website store

***********************************************************

Bite Me has a store??? Who knew??? Looking at the site, he has no imagination, does he really know what he is doing, and where he is at???

Yeah he and I are about the same age, but goodness I get out at least once a week, what’s wrong with that...

...and getting a woman of color as he puts it is going to get him the African American support, he needs to forget about it...

Loved that rally last night, watched it twice, and the base is solid, and having a rally once a month will sure us up together more solid than anything...go away twitter, instagram, farce book, we don’t need you...we know who the ‘silent majority’ is and we talk all the time...


10 posted on 06/21/2020 8:02:47 AM PDT by HarleyLady27 (President Trump= 4 more years of President of America... God will see to that.)
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To: poconopundit
FOR SALE ON BIDEN'S "READY FOR ANYTHING" MERCHANDISE SITE

------------------------------------------------

Steve Bannon suggested Biden needs to do a regularly scheduled “proof of life” podcast.........
.........just to reassure nervous Democrats setting up the 2020 voter fraud operation.

Heck, Democrats have already done the impossible.......getting dead people to vote.

So it would be an historic first if Dems had a dead person who was an actual candidate

This way they could eulogize and inaugurate Biden at the same time......rotflol.

11 posted on 06/21/2020 8:02:59 AM PDT by Liz ( Our side has 8 trillion bullets; the other side doesn't know which bathroom to use. http://www.fr)
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To: poconopundit

AOC is out bragging that a bunch of punks succeeded in holding down attendance at the Tulsa rally by interfering with the registration process. She’s oblivious to the fact she just proved how popular Trump is; when you need to resort to childish tricks to divert ticket distribution, you’ve admitted the candidate is unstoppable.


12 posted on 06/21/2020 8:03:06 AM PDT by stormhill
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13 posted on 06/21/2020 8:04:09 AM PDT by Libloather (Why do climate change hoax deniers live in mansions on the beach?)
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To: Libloather

Lol!


14 posted on 06/21/2020 8:04:14 AM PDT by silverleaf (Great Things Never Come from Comfort Zones)
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To: poconopundit

There is no enthusiasm for Biden at all, but there is an incredible hatred for Trump on the left. I believe there is even more hatred for Trump on the left than there was for Hillary on the right. This WILL motivate them to the polls.


15 posted on 06/21/2020 8:08:42 AM PDT by Husker24
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16 posted on 06/21/2020 8:10:23 AM PDT by Libloather (Why do climate change hoax deniers live in mansions on the beach?)
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To: poconopundit

Here’s one way to measure voter enthusiasm -

In order to create empty seats at a Trump rally Leftists have to organize “dirty-trick” ticket reservation campaigns and block entrances with violent protesters.

What do Trump supporters have to do to create empty seats at a Joe Biden rally? Absolutely nothing!


17 posted on 06/21/2020 8:13:17 AM PDT by Junk Silver (If we're "all in this together" name one government employee or bureaucrat who has been laid off.)
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To: Libloather

That’s the best BIden shirt yet. 8>)


18 posted on 06/21/2020 8:23:17 AM PDT by Robert DeLong
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To: Libloather

LOL!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!


19 posted on 06/21/2020 8:26:12 AM PDT by bort
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To: Liz
Biden needs to do a regularly scheduled “proof of life” podcast.........

Hosted by Ruth Bader Ginsberg....

20 posted on 06/21/2020 8:29:35 AM PDT by Bernard ("I don't know if that's true:" Schiff said.)
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