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Why Middle Eastern Fast-Casual Chain Naf Naf Is Growing So Fast
Forbes ^ | January 2, 2019 | Gary Stern

Posted on 03/28/2019 2:51:06 PM PDT by 2ndDivisionVet

Most people won’t know what Naf Naf means, but they keep coming back for the hummus and falafel. According to research firm Technomic’s ranking of the top 500 restaurant chains in the U.S., Naf Naf Middle Eastern Grill is one of the country’s fastest-growing eateries, with sales that spiked 58% in 2017. In 2018 it grew to 36 units, all company-owned, with two more planned for 2019.

Naf Naf actually means “fan the flame” in Hebrew and suggests encouraging friends and family to come together for a meal.

But the chain has also had to overcome tragedy when cofounder Sahar Sander died suddenly on June 1, 2018 of a heart attack at age 47. He and Elan Burger, now the firm’s vice president of facilities, turned a 1,200-square-foot former Taco Bell outlet located in Naperville, Illinois into the first Naf Naf Grill in 2009.

As many Americans are grappling with obesity and health concerns, some savvy consumers are turning away from high calorie cheeseburgers and fries and turning toward healthier Mediterranean diets. Naf Naf Grill caters to their needs, as do a number of growing Middle Eastern chains like the Halal Guys, Mamoun’s Falafels and Semson, a Lebanese chain.

(Excerpt) Read more at forbes.com ...


TOPICS: Business/Economy; Food
KEYWORDS: elanburger; falafel; fantheflame; food; hummus; illinois; israel; jerusalem; letshavejerusalem; nafnaf; naperville; saharsander; waronterror
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1 posted on 03/28/2019 2:51:06 PM PDT by 2ndDivisionVet
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To: 2ndDivisionVet

As long as the food is good and healthy and the prices are reasonable, good.


2 posted on 03/28/2019 2:54:39 PM PDT by Innovative
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To: 2ndDivisionVet

I’ve read that they don’t wash their hands properly and in fact use their actual hands as toilet paper.


3 posted on 03/28/2019 2:54:45 PM PDT by Extremely Extreme Extremist (Trust the plan of the 17th letter of the English alphabet!!)
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To: 2ndDivisionVet

I never got fat eating hamburgers & fries, but then again I had a high metabolism rate. 8>)


4 posted on 03/28/2019 2:56:47 PM PDT by Robert DeLong
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To: 2ndDivisionVet
I wonder if OAC and Omar followers know that "Mediterranean Grille" is usually code for Israeli food? Prolly not. They're not the sharpest skewers in the drawer.

I love the stuff. There's a joint called Falafel King near me where I often get take out.

5 posted on 03/28/2019 2:56:54 PM PDT by colorado tanker
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To: Extremely Extreme Extremist

Did you miss the Hebrew part? I’ve eaten at the original location and it wasn’t bad. I’m not a fan of hummus, though.

L


6 posted on 03/28/2019 2:57:32 PM PDT by Lurker (Peaceful coexistence with the Left is not possible. Stop pretending it is.)
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To: 2ndDivisionVet

Hummous and oil. The only good things to come out of the middle east since Jesus


7 posted on 03/28/2019 2:58:06 PM PDT by cyclotic ( Democrats must be politically eviscerated, disemboweled and demolished.)
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To: 2ndDivisionVet
I don't know this chain but is it a Jewish rather than muslin?

I would rather eat kosher than muslin.

8 posted on 03/28/2019 2:58:48 PM PDT by Slyfox (Not my circus, not my monkeys)
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To: 2ndDivisionVet

We ate ate the original Naf Naf in Naperville, IL, years ago. What I remember most is the old Grandmother in the back making the pita by hand. Loved the place.


9 posted on 03/28/2019 2:59:24 PM PDT by myerson
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To: 2ndDivisionVet
I don't like hummus or falafel or yogurt either. All things you find in ME food.
10 posted on 03/28/2019 3:05:53 PM PDT by Bullish (My tagline ran off with another man.)
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To: 2ndDivisionVet

I’ll skip the garbanzos and stick with my canned pork and beans.


11 posted on 03/28/2019 3:19:29 PM PDT by be-baw
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To: 2ndDivisionVet

Their eateries are located mostly in the Midwest. So far, there are none west of the Red River of the North.


12 posted on 03/28/2019 3:32:14 PM PDT by Fiji Hill
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To: 2ndDivisionVet

Gotta check it out.

Hummus (red pepper garlic), Syrian bread, goat cheese, olives, grilled lamb, cucumbers, olive oil, tabouli...

I just made myself hungry.

5.56mm


13 posted on 03/28/2019 3:47:49 PM PDT by M Kehoe (DRAIN THE SWAMP! BUILD THE WALL!)
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To: Slyfox

Well of course, cotton doesn’t have any flavor...

https://en.wikipedia.org/wiki/Muslin


14 posted on 03/28/2019 3:54:36 PM PDT by GreenLanternCorps (Hi! I'm the Dread Pirate Roberts! (TM) Ask about franchise opportunities in your area.arare)
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To: GreenLanternCorps

I know. Muslin is my preferred way to spell that religion.


15 posted on 03/28/2019 3:56:06 PM PDT by Slyfox (Not my circus, not my monkeys)
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To: Innovative

Love Falafel

My go to spot is bongo Burger in Berkeley


16 posted on 03/28/2019 3:56:11 PM PDT by Truthoverpower (The guvmint you get is the Trump winning express !)
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To: 2ndDivisionVet

I love good falafels. But they don’t love me. They give me more gas than the Israeli Leviathan gas field.


17 posted on 03/28/2019 4:00:30 PM PDT by dirtboy
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To: Slyfox
"I don't know this chain but is it a Jewish rather than muslin? I would rather eat kosher than muslin. "

Yep, it's Jewish.

naf naf

18 posted on 03/28/2019 4:05:40 PM PDT by MV=PY (The Magic Question: Who's paying for it?)
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To: M Kehoe

And me too ; )


19 posted on 03/28/2019 4:53:53 PM PDT by leaning conservative (snow coming, school cancelled, yayyyyyyyyy!!!!!!!!!!!)
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To: Extremely Extreme Extremist

Does the included spit cost extra?


20 posted on 03/28/2019 6:10:52 PM PDT by moovova
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