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Richard Branson is predicting the end of meat in 30 years. Will he be right?
AOL Finance ^ | September 29, 2017 | Tim Mulkerin, Mic

Posted on 10/01/2017 1:22:51 AM PDT by 2ndDivisionVet

Think you can’t live a fulfilling life without eating traditional meat? Richard Branson, billionaire founder of Virgin Group, thinks you can. In fact, he thinks meat as we know it will be completely different in just a few decades.

“I believe that in 30 years or so, we will no longer need to kill any animals and that all meat will either be clean or plant-based, taste the same and also be much healthier for everyone,” Branson wrote in a blog post about Virgin’s investment in Memphis Meats, a company that synthesizes meat using real animal cells. “One day we will look back and think how archaic our grandparents were in killing animals for food.”

It’s impossible to say for sure whether Branson’s claim will come to fruition, but he’s right about one thing: Interest in meat alternatives are at an all-time high, and they could play an important role in slowing climate change.

Currently, the meat industry is responsible for about 18% of all greenhouse gas emissions, degrades the effectiveness of our antibiotics and pollutes our water — to say nothing of the ethics of raising hundreds of millions of animals who rarely, if ever, get the chance to go outside before getting slaughtered.....

(Excerpt) Read more at aol.com ...


TOPICS: Business/Economy; Food; Politics
KEYWORDS: branson; food; hunting; meat; testtubemeat
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To: 2ndDivisionVet

His mentality is that of the typical liberal, oh so smart and oh so nuanced!

The same mindset that gave us the belief that “The North Vietamese are just like us!”.

In their make-believe world, there is no hate as long as we are nice and “get along”.

We conservatives have to stop bailing them out when their mindsets get them into wars and other troubles.

Adults get away with becoming Vegan, because their bodies already have a store of needed vitamins and nutrients. When they impose it on their children, it is a death sentence.


21 posted on 10/01/2017 4:33:01 AM PDT by Redleg Duke (He is leading us in Making America Great Again!)
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To: 2ndDivisionVet

Rich Loon in love with the sound of his own voice.

If he wasn’t rich, his rediculous BS would be laughed to scorn.

A$$hole.


22 posted on 10/01/2017 4:38:47 AM PDT by GoldenPup
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To: 2ndDivisionVet
I believe that in 30 years or so, we will no longer need to kill any animals and that all meat will either be clean or plant-based...

Meat *is* plant based. And what is really cool is these meat machines actually make their own meat machine replacements. Just add water.


23 posted on 10/01/2017 4:44:54 AM PDT by Flick Lives
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To: Netz
Both meat and it’s substitute will be more expensive in the short run.

You are right in that it will probably be more than 30 years, but the free market will eventually win out. One thing people don't consider is this: we are so used to "synthetic" things being inferior to the authentic, but in the future, technology is going to enable creation of things vastly superior to, and not replaceable by, conventional means of production. For example, at some point "printing" is going to allow for an infinite choice of architectural designs for buildings and houses, most of which are simply not feasible using conventional means of construction. Whereas in the short run, printed houses will be inferior to real ones, in the long run, "real" houses will simply be uncompetitive in quality (or price) with the synthetic.

At some point down the road, we will be able to get perfectly marbled, perfect cuts, of steak for, essentially, no cost. At this point, there simply will be no market for conventional steak which will always carry with it significant costs due to the cost of raising cattle.

As always, the adage that we overestimate what will be done in the short run, and underestimate what will be done in the long run, applies. These things are going to be here, but probably not in the short run.
24 posted on 10/01/2017 4:51:27 AM PDT by jjsheridan5
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To: 2ndDivisionVet

I predict the end of Richard Branson within 30 years…and people will still be eating meat after he’s gone. The egotism of these Leftists is ridiculous.


25 posted on 10/01/2017 4:53:59 AM PDT by txrefugee
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To: 2ndDivisionVet

I predict the end of Richard Branson in less than 30 years.


26 posted on 10/01/2017 4:59:10 AM PDT by Godebert (CRUZ: Born in a foreign land to a foreign father.)
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To: txrefugee

Oooops..... I predict our predictions will be correct.


27 posted on 10/01/2017 5:00:58 AM PDT by Godebert (CRUZ: Born in a foreign land to a foreign father.)
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To: shibumi


28 posted on 10/01/2017 5:07:07 AM PDT by JoeProBono (SOME IMAGES MAY BE DISTURBING VIEWER DISCRETION IS ADVISED;-{)
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To: 2ndDivisionVet
Any dentist will tell you that human beings were designed to be omnivores...fruits,vegetables,grains *and* meat!
29 posted on 10/01/2017 5:13:44 AM PDT by Gay State Conservative (ObamaCare Works For Those Who Don't.)
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To: shibumi

“Branson is 67. I predict that he will end long before meat.”

I’m 68. I predict that he will end long before me.

Signed,

A. Carnivore

;^)


30 posted on 10/01/2017 5:21:49 AM PDT by elcid1970 ("The Second Amendment is more important than Islam.")
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To: 2ndDivisionVet

Ha ha ha ha ha ha oh please stop you’re killing me!


31 posted on 10/01/2017 5:38:53 AM PDT by jmaroneps37 (Conservatism is truth. Liberalism is lies.)
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To: 2ndDivisionVet

There are a couple of reasons why he is wrong—besides the fact that humans evolved to be omnivores.

First, is that humans can only eat high density, nutrient rich foods. In order to feed humans the high density, nutrient rich plant based foods that we require, a large amount of land would have to be converted to specialty crop use. Right now, animals eat low quality plant material that humans simply cannot eat. There are plenty of vegetarian advocates who love to claim that if people would stop eating meat, there would be less cropland—but they always fail to look at the big picture, which is that it does not take premium cropland to grow low-quality plant material to feed animals. And that many parts of plants which are inedible to humans would be thrown away, rather than being used for animal fodder. Etc.

Second, is that it is incredibly expensive to grow cells in culture. And there are very few cell lines that can survive on an entirely plant-based culture medium. The vast majority of cells grown in the lab require the use of fetal calf serum. Normally, this is extracted from fetal calves of cows that have been slaughtered, and the practice is not without controversy. [There is concern that the calf is still conscious after the cow has been killed, and the serum collection procedure would be quite painful to a conscious fetus.] While I would assume this Branson kook is like most liberals in that he has no qualms over the killing of fetuses, no matter how much pain they might suffer, there are plenty of other aspects of raising cows to be nothing more than fetus factories that should make even the densest liberal have qualms. It requires a LOT of fetal calf serum to grow cells; based on the quantities I have used just to grow a fraction of a gram of cells, I would estimate that it would take gallons of it to grow just a pound of “meat” cells. And each gallon is the serum from two fetal calves. So, this scheme to grow “meat” artificially will require vast herds of cattle and the slaughter of several fetal calves for each pound of artificial meat produced. The bottom line is that fake meat made from cells grown in the lab is neither environmentally superior nor more humane than growing animals for slaughter. I also do not see any technological advancement in the near or far future that will overcome the significant challenges of growing artificial meat. Cells require growth factors, lipids, amino acids, etc., which they get from serum—and I do not foresee that even if these things can be recreated artificially using plant-based materials, that they would require anything other than converting vast acreages of now pristine land to crop use. So, environmentally, it is still a bust.


32 posted on 10/01/2017 5:52:31 AM PDT by exDemMom (Current visual of the hole the US continues to dig itself into: http://www.usdebtclock.org/)
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To: elcid1970
I am 69.

Sausage and/or bacon at least 3/4 times per week.
At least a dozen eggs per week.
Some other form of dead animal at evening meal 5 times per week.

Cardio-vascular condition - Great!
(Everything else broke, but the ticker is fine.)



(Spam, Spam Spam Spam, lovely Spam! Wonderful Spam!...)

33 posted on 10/01/2017 6:06:21 AM PDT by shibumi (Cover it with gas and set it on fire.)
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To: 2ndDivisionVet

I say we shoot the idiot, and then eat him... perhaps with a nice pinot noir.


34 posted on 10/01/2017 6:10:55 AM PDT by Wheelman81
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To: exDemMom

I live in Texas. There are cattle, goats, chickens, etc., everywhere. Y’all really think we are going to give up our meat and our ranching heritage because of some Eco weenies growing stuff in a Petri dish? Oh, Hell No!

They may have the science, but to change our culture in 30 years? Won’t happen.


35 posted on 10/01/2017 6:13:20 AM PDT by 1scrappymom (No, I am not a Republican. I am a CONSERVATIVE. PROUD ARMY MOM)
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To: jjsheridan5

I agree with your analysis but this sentence seems a bit off:

“At some point down the road, we will be able to get perfectly marbled, perfect cuts, of steak for, essentially, no cost”.

No cost, hard to believe...


36 posted on 10/01/2017 6:16:13 AM PDT by Netz ( and looking for a way ti IMPROVE mankind.)
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To: Wheelman81
I say we shoot the idiot, and then eat him... perhaps with a nice pinot noir.

He's probably gamey. Would go better with a nice Chianti.

37 posted on 10/01/2017 6:22:50 AM PDT by Rinnwald
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To: Netz

The marginal cost of just about everything is going to asymptote towards zero. All aspects of production, including the construction of machinery for production, and extraction/recycling of raw material, are going to be fully automated, and all of the software needed to drive it will be freely available. This is talking 50+ years from now, but we are clearly heading in that direction.

Of course, this raises an interesting question. If the cost of everything is asymptoting towards zero, what does the word “cost” even mean? How can money serve as a token of past labor, when almost everything that we consume has no significant labor cost? One way or another, we are going to have to start addressing such questions, and these won’t be just long-term issues — within 10 years we are almost certainly going to start seeing a critical shortage in the demand for labor, worldwide.

Going back to the question of meat: I have little doubt that, say 70 years from now, we will have meat growers in our home, capable of creating perfect meat every time, and there will be virtually no costs associated with using it.


38 posted on 10/01/2017 6:37:49 AM PDT by jjsheridan5
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To: Chgogal

i was thinking the same. can still hunt.


39 posted on 10/01/2017 6:39:02 AM PDT by Leofl (I'm from Texas, we don't dial 9-11)
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To: 2ndDivisionVet

40 posted on 10/01/2017 6:42:26 AM PDT by kanawa (Trump Loves a Great Deal)
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