McDonald's to roll out new $1 items to spur traffic: Snack Size Fish McBites & Onion Cheddar Burger

Nation's Restaurant News ^ | November 27, 2012 | Mark Brandau

[2ndDivisionVet]

McDonald’s franchisees have indicated that they're willing to promote products for $1 — but no cheaper — as the brand makes its first moves toward a new value-heavy marketing strategy to turn around faltering sales.

In an email from Fred Huebner, chair of McDonald’s Operators National Advertising Fund, or OPNAD, obtained by Nation’s Restaurant News, the brand indicated that two “value plan energizers” to be put in place for late 2012 and early next year are Snack Size Fish McBites and the Grilled Onion Cheddar Burger, which will debut on the Dollar Menu with national ads beginning in late December.

However, local advertising co-operatives did not approve OPNAD’s plan to offer a 69-cent hamburger and an 89-cent cheeseburger, signaling that McDonald’s owner-operators in the United States have little desire to sell items for less than $1.

“All the co-ops have finished voting on advertising the two business energizers that OPNAD approved for a co-op vote to accelerate our business momentum in the fourth quarter and the start of 2013,” Huebner wrote in his email to McDonald’s owner-operators, corporate staff, and key national and local ad agencies. “I know this was a very fast turnaround, and I appreciate the extraordinary efforts that you all made to enable your co-ops to meet quickly and vote on these programs.”

Plans for the Grilled Onion Cheddar Burger, which were approved by the local co-ops in a prior vote, will continue apace for the late-December rollout...

[CSM]

Good point. I do find that good fresh fruit is a taste bud waker upper!

Have a good weekend FRiend.

[Fast Moving Angel]

What meat?

Good point :-)

[kevkrom]

McD’s food is fine, as long as you’re not expecting gourmet. And only occasionally — it’s not healthy to overdo it.

As for me, when I do go, it’s almost exclusively off the dollar menu for me. A McDouble and a yogurt parfait with iced tea makes a decent enough meal, for $3 plus tax.