Posted on 05/16/2008 1:56:25 PM PDT by toddlintown
Whether you hate them or not, this video of a new product tasting at Anheuser-Busch was an interesting experience.
I came back from Saint Louis with an interesting video of a private tasting of Anheuser-Busch’s Budweiser American Ale. Before I get to the video, a couple of observations.
It’s been a while since I can recall an extension of the Budweiser name, but just as A-B is positioning flagship brand Budweiser as The Great American Lager, their October-release Budweiser American Ale also waves the flag.
You can read into this whatever you please, but with well over 125 years of brewing heritage and battling for shelf space with foreign intertwined Molson-Coors and SABMiller, they can justifiably throw a little jingoism into the copper and get away with it.
(Excerpt) Read more at beerinfood.wordpress.com ...
I wanted to go. I like free beer.
Friends don’t let friends drink Bud Light.
I don’t think Bud Light is that bad. I drink it to sober up.
Bud lite is like having sex in a canoe.
Both are F'n near water!
I guess I must have terrible friends, because I drink Bud Light.
“Bud, of any varity, warm filtered through the kidneys of the Clydesdales.”
The beer’s not even on the market and yet a comment like this.
AB doesn’t make an ale. Didn’t read past the headline.
Your screen name is quite apropos then.
It’s rather like McDonalds announcing a new hamburger. If one loves fast food this might be great news but if one prefers something with taste they’re not likely to try it.
Sam Adams has some very good brews, Molson Ale used to be good, haven’t tried it in the past few years.
Budweiser has excellent marketing for a bland product and I see no reason to suppose their “Ale” is going to be anything better.
Not totally related to this post, but it made me think of this silly fact:
Did you know that it is still prohibited by the FCC to show anyone actually drinking beer or wine in a TV commercial! Still in effect in 2008 after being introduced in the 50’s!
They can pour it, hold it, look at it, bring it to their lips, smell it, but they CANNOT drink it in the TV commercial.
Just an amazingly arcane, useless governmental regulation that still survives long past any rational need!
Back in the 70s, Rainier put out an ale in a green bottle. The ale was so amber it was almost orange and smelled like awamp water, but by God, it was good! One quart of that stuff knocked me out for hours. As I got older it gave me headaches, so I had to quit.
It got some awards as it was then one of two ales that were closest to the Medieval method of brewing. Don't think they make it any more.
Most of the good ales I’ve tasted had the smell of a skunk when first opened but a pint was a meal and no tossed it down like soda pop.
Oh yeah, that ale was a "sippin'" ale. We lived in Oceanside, CA at the time and we'd take the RV down to the boat launching area, park overlooking the harbor, break out the lawn chairs, and then I'd start a sippin'. Pretty soon a golden glow came over me like the incoming tide and I drifted off. The medicinal benefits of that stuff was a wonder to behold, as I always came back refreshed to the max. Nowadays my sippin' is with Guinness Stout or Anchor Steam Porter - religious experiences all.
There is no reason AB can’t make a decent ale. It’s not rocket science. If I can do it in my kitchen, they can do it too.
I usually favor a porter or stout myself. Whatever it is, it should have character and be something worth drinking.
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