There is a difference, in my mind at least, between an "Influencer" and someone who is just teaching you how to do stuff. The first is generally fake because they have to be perfect and no one is. The second will show you the mess or the fact they did not count right and other mess ups that happen. You don't leave thinking that is something I could never do. You leave having learned something. Every ones elses opinion may vary.
And I have to admit the phrase, now apparently a word, "tradwife" makes my neck itch. I am just normal. No need to slap a cutesy label on it.
I am not familiar with the meaning you attach to ‘influencer’. To me it’s just someone who popularizes, advertises or reviews something online.
I think ‘trad wife’ is just typical of the shorthand people use nowadays to condense concepts. Every generation and period manipulates language in it’s way.