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Car giant brags about huge profit margins on new money grab drivers cannot avoid
UK Mail ^ | 1 May 2026 | SADIE WHITELOCKS

Posted on 05/01/2026 2:03:37 AM PDT by dennisw

Popular Ford feature that has always been free now costs $455

Remember when buying a car meant paying once, grabbing the keys, and driving off into the sunset?

That era may be fading fast. Automakers are quietly transforming the way drivers pay for their vehicles - and your next car could come with a growing list of monthly charges long after you've left

General Motors is leading the charge, betting that subscriptions for features like navigation, safety systems, and hands-free driving will soon become a major profit engine - potentially generating billions of dollars a year and, in some cases, even more than selling the cars themselves.

GM says its software arm keeps about 70 cents of every dollar it makes - a staggering level of profitability in an industry where selling a car typically brings in just 4 to 10 cents on the dollar.

Instead of paying upfront for everything, drivers now get certain features included for a limited time - often just a few years - before being asked to pay monthly or annually to keep them.

In its latest earnings update on Tuesday, GM said it expects to generate $3.1 billion from digital subscriptions this year.

‘We think there’s a growth opportunity there with very attractive margins,’ CEO Mary Barra told investors.

GM already has around 13 million subscribers paying for various in-car services, and that number is expected to climb rapidly as more vehicles come equipped with built-in technology.

(Excerpt) Read more at dailymail.com ...


TOPICS: Business/Economy; Conspiracy; Hobbies; Travel
KEYWORDS: automotive; clickbait; generalmotors; profit
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To: dennisw

Anybody who wants navigation, safety systems, and hands-free driving don’t need acar they need uber or a bus.

New cars are loaded with useless items but it’s handy for someone to stupid to know how to drive and maintain a car.

D.C. gets it’s palma greased by Detriot to get laws passed to make such items.


101 posted on 05/01/2026 7:01:46 AM PDT by Vaduz (NEVER TRUST A DEMOCRAT)
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To: central_va

You are still responsible for driving. You can set how aggressively it drives:

Sloth — The most conservative/slowest mode.
Drives at or below the speed limit, stays in slower lanes, and makes the fewest lane changes.

Chill — Relaxed and laid-back.
Prefers slower lanes and makes minimal lane changes. Still comfortable but less eager to pass.

Standard — Balanced “normal” driving.
Drives at typical speeds and automatically adjusts to match the flow of traffic. This is the default for most people.

Hurry — Faster and more proactive.
Drives above the speed limit (when safe/traffic allows), makes more frequent lane changes, and is noticeably quicker than Standard.

Mad Max — The most aggressive mode (newest addition).
Drives the fastest and makes the most frequent lane changes. It pushes harder than Hurry to keep up with or exceed traffic flow.

I use standard, which typically goes 5 mph over the speed limit, depending on surrounding traffic.

FSD is $100 per month. The car is a blast to drive without FSD (0-60 in 3 seconds). You can turn FSD on or off by month. Around 15% of Tesla drivers fully subscribe to FSD.

There are no other required monthly fees. They do offer a continuous internet connection wherever you go for a small monthly fee.


102 posted on 05/01/2026 7:04:38 AM PDT by MV=PY (The Magic Question: Who's paying for it?)
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To: alternatives?
You used to be able to buy the complete car outright. Now they are only selling a portion of it. What is next? You only own the engine 5 years, then you have to buy a replacement current emission compliant one?

I traded in a 2008 model year car I had for 16 years. It came with satellite radio, AC, and heat. That was it. If you want stuff like remote start you pay the man after the freebee subscription runs out.

103 posted on 05/01/2026 7:05:28 AM PDT by EVO X ( )
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To: Palio di Siena
I asked about the Sidney Sweeny option…

You can not afford that option. LOL

104 posted on 05/01/2026 7:06:57 AM PDT by cpdiii (cane cutter, deckhand, oilfield roughneck, drilling fluid tech, geologist, pilot, pharmacist, MAGA)
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To: dennisw

Lexus already does this and has been doing this for years - charging for subscriptions to a number of its features (that I can do without).

I didn’t even know I was subscribed until I got the renewal notices - apparently those features were free for about a year.

None of it came up in car negotiations, but I am aware of them going forward...


105 posted on 05/01/2026 7:23:19 AM PDT by Bon of Babble (You Say You Want a Revolution?)
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To: dennisw

I stupidly bought a Prius that kept talking to me, telling me that I needed a “subscription” to talk back to it. I hated the smart-ass vehicle. Carvana got it, and I replaced it with an old Honda that I love.


106 posted on 05/01/2026 7:29:59 AM PDT by madprof98
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To: Bon of Babble
None of it came up in car negotiations, but I am aware of them going forward... My guess is subscription fees go directly to the OEM. The auto dealers are trying to get a cut of the various extended warranty and service plans which cost thousands of dollars.
107 posted on 05/01/2026 7:45:37 AM PDT by EVO X ( )
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To: Waverunner

“Iv’e got one turn when I get off work at 7 in the morning that puts me head on into a rising sun.
FSD doesn’t like that turn.”

So what does it do?


108 posted on 05/01/2026 8:16:37 AM PDT by aquila48 (Do not let them make you "care" ! Guilting you is how they control you. )
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To: Rural_Michigan

Can a person drive one of those vehicles across the border?


109 posted on 05/01/2026 8:29:27 AM PDT by BipolarBob (Call my personal secretary, Jennie, at 867-5309.)
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To: Vaduz
Anybody who wants navigation, safety systems, and hands-free driving don’t need acar they need uber or a bus.

I don't need hands free driving, but I find navigation systems and lane departure tech useful in high density Metro areas I that haven't previously visited...

110 posted on 05/01/2026 8:31:07 AM PDT by EVO X ( )
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To: EVO X

Maps are a good tool for the memory saves time.


111 posted on 05/01/2026 8:32:56 AM PDT by Vaduz (NEVER TRUST A DEMOCRAT)
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To: Mount Athos

They are all trying to do this and many more things are going this way. There are dish washers now that won’t work unless hooked up to wifi. Where does it end?

This stuff should be illegal...


112 posted on 05/01/2026 8:56:28 AM PDT by packrat35 (“When discourse ends, violence begins.” – Charlie Kirk, and they killed him anyway)
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To: dennisw

Did you guys hear about John Deere doing stuff like this? They wouldn’t allow you to use 3rd party parts to fix your equipment. BUT! You can buy a software “update” that removes those requirements. It was made in Eastern Europe, and isn’t the most above the board thing, but it can be done.

If this becomes widespread I predict “car hacks” will become the “cable box hacks” of the late 2020’s.

Yes, it can be done.


113 posted on 05/01/2026 9:05:01 AM PDT by FrankRizzo890
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To: RoosterRedux
You can't blame a company for trying to make money by offering subscription services. That's how free markets work.

Yes you can and you should. This crap is out of control and is not capitalism.

114 posted on 05/01/2026 9:06:58 AM PDT by packrat35 (“When discourse ends, violence begins.” – Charlie Kirk, and they killed him anyway)
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To: srmanuel

SaaS (software as a service) is the trend. I’m not a fan of SaaS. SaaS is now being used in vehicles, just as we expected.


115 posted on 05/01/2026 9:13:33 AM PDT by WhiteHatBobby0701
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To: joshua c

Apparently, she had/has a YouTube channel called “Syd’s Garage.”


116 posted on 05/01/2026 9:33:42 AM PDT by chaosagent ( )
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To: dennisw

My 2008 Ford Ranger doesn’t have this problem.


117 posted on 05/01/2026 9:34:57 AM PDT by nonliberal (Pinochet did nothing wrong.)
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To: RoosterRedux

I’ll keep driving my 2019 Santa Fe. It is not unusual for my mileage to be less than 10 per week.


118 posted on 05/01/2026 9:53:14 AM PDT by citizen (A transgender male competing against women may be male, but he's no man.)
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To: Raven6

You can get a cheap ODB 2 scanner for about 24 bucks on Amazon. I have it and it works fine.

https://www.amazon.com/ANCEL-AD310-Enhanced-Universal-Diagnostic/dp/B01G5EA74I/ref=sr_1_4_sspa?crid=W6O21XS9345Q&dib=eyJ2IjoiMSJ9.SJ8TrjzI-0o4CS8CVcoInO6ZJDWdAAImreh0tvN15DCIclcJUhkesOhFZJ1OAmu5cyERezWEJYiKy4i1ewmaQvrIk9HzTsiVj0Oh5xFMIXNVxPwduRZ5K1tjLYvmIxDPPPo4yWQxb82pwH1guqYBHmBADoC3ZK1qV4w7tS5R4hJ8e6iHkFamUT5csmvDuwNuoRt8mzunQrW_2uVYjnZ2PUcAlddcHokejIqiqmAr8vItGhQvePPn5jvbUyjIRdGzS-g5z8c-7J4IZlrPzVwxnWiawbmv4O09tOtoHyQOjss.MfSXdsLFxGx9giJjQLu6RxOYDwFmgN30OhftbfzwkHQ&dib_tag=se&keywords=odb2+scanner&qid=1777657562&sprefix=Odb%2Caps%2C138&sr=8-4-spons&sp_csd=d2lkZ2V0TmFtZT1zcF9hdGY&psc=1


119 posted on 05/01/2026 10:47:36 AM PDT by sloanrb
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To: dennisw; All

“…drivers cannot avoid…” BS. Just don’t subscribe to the service. Every year, I get an email notification from Mercedes asking me to refresh their mapping software. I only sometimes accept and pay for the service.


120 posted on 05/01/2026 10:57:38 AM PDT by Cobra64 (ECommon sense isn’t common anymore. )
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