Posted on 08/22/2025 4:57:21 PM PDT by E. Pluribus Unum
NORCROSS, GA — Following the public relations disaster Cracker Barrel experienced this week after it introduced its new logo, popular restaurant chain Waffle House unveiled a successful strategy of just keeping everything the same forever.
The 24-hour breakfast chain sought to avoid the same backlash Cracker Barrel suffered by simply not ever changing any of its branding, products, or decor, and instead maintaining everything exactly as it has been since 1955.
"We're never going to be different," said Waffle House CEO Joe Rogers III. "Other restaurants may feel pressure to change the way they look, come up with new logos, or occasionally wipe crumbs and grease off the tables, but at Waffle House, we pledge that our customers will never have to deal with that type of jarring change."
While many popular brands have fallen to the temptation to update their looks and products to keep pace with the modern world, Waffle House expressed its commitment to providing the same environment and services that its customers have always known. "There's no reason to try to reinvent the wheel here," Rogers continued. "We know what we are. Our customers know what we are. When you want to eat a stack of pancakes, a pile of bacon, and some grits at 2 A.M. while watching a live fight between some transients who wandered over from the truck stop, Waffle House has been — and always will be — the place to go."
At publishing time, Waffle House had issued a follow-up statement promising that even the oil used in the fryers of its locations would never, ever be changed.
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I thought it was the bee hive hairdos.
Bwahahahahahaha! That’s hilarious.
That was an interesting story.
Scattered, covered, smothered, and......country 😋
He has a way of making history very interesting.
Check out video about HEB.
I love the Waffle House - I can get two eggs breakfast any time of day, always good, especially when on a road trip.
Nah. Some woke young chick is going to sweet talk an aging CEO and then it’s the same thing all over again.
I’ve eaten at both these places once, maybe twice, but no more than that.
IIRC, the food at Waffle House was better the Cracker Barrel, found CB completely underwhelming in every way. But WH was surprisingly good.
This piece might be satire, but think it is spot on.
“god” should be “good”. Sorry.
I love the Waffle House - I can get two eggs breakfast any time of day, always good, especially when on a road trip.
Saw a sign on a diner that said “Breakfast Served Anytime”, so I ordered French Toast during The Renaissance.
- Steven Wright
That's believable ...
Oh look ... A white guy ... How rare ... Is he straight?
As a Waffle House customer, that is so true. Not fancy, but good food. First date with wife was at Waffle House, after a movie.
They didn’t even mention the fact that every Southerner knows Waffle House is the place you go when its last call and you’re absolutely HAMMERED and need some 3am grease to soak up all the booze.
Scattered, chunked and covered.
As my friend called it, “Awful House”.
She and her hubby were big libs and HATED Waffle House.
After her husband’s colonoscopy she asked him where he wanted to go for breakfast, and he said Waffle House. She didn’t realize that anesthesia lingered. She was surprised, but took him there.
Later in the day she mentioned it to him. “Why’d you take me THERE?!?” Mr. Elite was NOT happy. LOL!
Scattered, smothered, and covered. It is a classic. American breakfast that you count on to be the same.
only run into some drunks sobering up once in a while
🤡🤡
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