Posted on 08/04/2025 8:55:30 AM PDT by Rummyfan
Is Jerry Jones a great NFL owner? Maybe: It kinda depends on your criteria.
If you think the fundamental job of an NFL owner is generating wealth, then Jones is one of the most stunningly successful owners in the history of sports. He bought the Cowboys in 1989 for $140 million, and today his franchise is worth about $11 billion.
Not too shabby of an ROI.
More importantly, his aggressive approach to branding, merchandising, and marketing revolutionized the league. At first, the NFL threw a yellow hanky in the air, serving him with a $300 million lawsuit for carving independent sponsorship deals with American Express, Nike, and Pepsi. (Jones countersued for $750 million; the two sides later reconciled.) But long-term, the NFL ceded to Jones’ vision. Not only did the other owners ape his business model, but they asked Jones to lead their multibillion-dollar TV negotiations. In less than a decade, he went from being an outside agitator to the ultimate NFL insider.
Oh, by the way: The estimated value of the current TV package? About $110 billion.
(Excerpt) Read more at pjmedia.com ...
thirty years too late......................
As much as anyone, Jones is responsible for pricing out the average person from attending sporting events.
Just to park for a Cowboys game can cost up to $200, and there’s no public transportation to the Death Star.
And it’s a near-certainty that one or all his kids will eventually succeed him as the owner, as Texas has no inheritance tax or estate tax.
Jerry Jones is making a lot of $$$.
His franchise QBs are solid. Dak Prescott and Tony Romo.
They're not as good as Tom Brady or Pat Mahomes but they win enough games to get in the playoffs.
There’s no (realized) return on investment until sold.
Nope, and neither will Stephen... ever...
Romo retired 9 years ago
but you can borrow against it.
As a long suffering Cowboys fan, I despise Jerry with every atom in my being.
I grew up on Landry, Staubach and Tex Schram. Clint Murchison was a fabulous owner.
I don’t even watch the twats anymore,especially after the kneeling.
Jones has his family making football decisions and they suck.
He picks the words ghetto players.
All of North Texas will celebrate hen he’s gone!
He kneeled.
There are receipts.
He should trade Micah to the Eagles. Same strategy seemed to work for the Giants and Saquon.
And lose in the first round.
He can make lots of money, but sucks as a football coach.
He’s an idiot regarding players and interferes with the coaching.
He’s a jerk.
Jerry has poisoned all professional sports. Even the English Premier League adopted Jerry’s ways, and priced out the working class from English football.
I don't think he cares. He won three Super Bowl championships in the '90s.
He's in it for the perks and the status that comes with being the owner of the Dallas Cowboys football team.
Not usually. And on the rare occasion they make the playoffs they lose.
Jerry loves the shiny objects. He loves overspending on the glory spots, and not having enough money for the lines. The one year he bucked against his tendency he put together a very good team, that I think actually won a playoff game. But they didn’t hit the promised land and Jerry reverted to form. And the team stinks.
The author really meant to say that Arthur Blank should be selling the Atlanta Falcons.
If they actually hire a GM the team will improve.
Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.