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Jack Daniel’s maker reveals surprising reason why Americans are drinking less whiskey
Fox Business via NY Post ^ | 6/07/25 | Daniella Genovese

Posted on 06/07/2025 7:24:39 AM PDT by Libloather

Executives from Jack Daniel’s parent company, Brown-Forman Corp., warned that the business is seeing pressure from cannabis, weight-loss drugs and lackluster demand from Generation Z.

Brown-Forman CEO Lawson Whiting told analysts on an earnings call that the “same big three” is the reason that there has been lower demand for liquor.

“We’ve been saying that for 1.5 years now. And I know on the sell-side that the world seems to be a little bit split on the extent of the pressure that it’s putting on our category. We’d be naive if we didn’t say that there isn’t some pressure coming from those,” Whiting told analysts.

The economy is also playing a factor, with Whiting noting that consumers don’t have as much dispensable income and are prioritizing vacations and lodging.

They go to the grocery store, I think in some cases, spirits has fallen out of the basket a little bit.

And that isn’t obviously great,” Whiting said.

However, he said that spirits are still taking market share from beer and wine. He also noted that while premiumization isn’t the same as it was, “it’s been kind of stagnant a little bit,” which he said is mostly good news.

“I think the consumers – they haven’t traded down necessarily,” he said.

(Excerpt) Read more at nypost.com ...


TOPICS: Business/Economy; Conspiracy; Food; Health/Medicine
KEYWORDS: 3rdstrike; americans; bidenomics; cannabis; dispensaries; drinking; dui; dwi; expense; jackdaniels; weightlossdrugs; whiskey
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To: Libloather

Jack Daniels embraced WOKE ideology years ago. Just ask Clay Travis. That accounts for a lot of their diminished sales.

George Dickel is a far better Tennessee whiskey anyway.


61 posted on 06/07/2025 9:41:04 AM PDT by BrexitBen
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To: Libloather

Cost toooooooooo much


62 posted on 06/07/2025 9:41:16 AM PDT by butlerweave
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To: Libloather

I also remember when breweries started getting popular (in the early 90s). Back then, you could get a 6-8 beer sampler (flight) for very cheap. But now its ridiculously expensive, even for a 4 beer flight. Last time I went to a brewpub, they were also charging $10 for a smallish beer in a tulip glass. Granted, it was a relatively high ABV beer, but still.


63 posted on 06/07/2025 9:45:35 AM PDT by rbg81 (=)
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To: Joe 6-pack

The French were excited about it as well, JD must have a heck of an international image, I know it is a staple in Texas where I’m from, but I don’t care for it’s strong bite, I prefer Cognac or Jägermeister Spice, or Tequila, or Mezcal, or cold Vodka, or a milder whiskey if I’m going to drink something straight,.


64 posted on 06/07/2025 10:05:27 AM PDT by ansel12 ((NATO warrior under Reagan, and RA under Nixon, bemoaning the pro-Russians from Vietnam to Ukraine.))
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To: kosciusko51

“The first few sips were okay, but the rest was terrible.”

Gag.


65 posted on 06/07/2025 10:14:48 AM PDT by dljordan (The Rewards of Tolerance are Treachery and Betrayal)
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To: MinorityRepublican

“ Now Gen Z is starting to emerge and they’re very different. Breweries will have to offer them something different”
Maybe sell adult beverages in sippy cups for them? Just a thought.


66 posted on 06/07/2025 10:25:20 AM PDT by 9422WMR
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To: kosciusko51

I hope so, because at $40-50 for a bottle that cost $25 or $30 not too long ago, it’s tough to pull that bottle off the shelf and take it to the cash register. That’s the main reason I don’t buy booze as often anymore.


67 posted on 06/07/2025 10:25:34 AM PDT by NorthWoody (Half of all people are below average, and half of those are in the bottom 25%.)
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To: BrexitBen

Whiskey gives me a headache after drinking, as well as vodka, gin, and tekill-ya.
Rum does not have any “day after” effect.


68 posted on 06/07/2025 10:29:33 AM PDT by 9422WMR
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To: Mouton

I paid $10.79 of the boss’s money (including tax) for a cold 12-pack of Coke at a convenience store last fall. Their prices are down a little now, to $10.09.

Grocery stores it runs about $8 before tax. Too expensive, but I’ve fallen in love with Vanilla Coke Zero. The Orange Cream Coke Zero is good too, but they’re saying it’s a temporary flavor that will disappear next spring, so I don’t want to get too attached to it.


69 posted on 06/07/2025 10:38:23 AM PDT by NorthWoody (Half of all people are below average, and half of those are in the bottom 25%.)
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To: catnipman

Some of them aren’t so “mildly”. My girlfriend brought home a 12-pack of skinny cans of some carbonated, assorted-fruit-flavored thing that was 7% ABV. I had one. Tasted good, could hardly tell it was alcoholic. Too sweet to drink many of, but it packed a punch.


70 posted on 06/07/2025 10:50:54 AM PDT by NorthWoody (Half of all people are below average, and half of those are in the bottom 25%.)
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from Crash And Burn ℗ 1980
Snortin' Whiskey | 3:26
Pat Travers - Topic | 11K subscribers | 2,730,697 views | September 4, 2018
Snortin' Whiskey | 3:26 | Pat Travers - Topic | 11K subscribers | 2,730,697 views | September 4, 2018

71 posted on 06/07/2025 10:51:11 AM PDT by SunkenCiv (Putin should skip ahead to where he kills himself in the bunker.)
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To: frogjerk

Definitely.😳


72 posted on 06/07/2025 10:51:26 AM PDT by BiteYourSelf ( Earth first, we'll strip mine the other planets later.)
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To: Libloather

You think it’s good stuff when you’re a young, but once you grow up a little and try some good spirits you realize Jack Daniels is lousy swill.


73 posted on 06/07/2025 10:53:10 AM PDT by Bullish (I've never seen such morons... Have you?)
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To: Dr. Sivana
100-proof Old Forester is a mid-range bourbon and tastes decent. I use that for a sit at home watch a movie bourbon. Two fingers of bourbon, accompanied by a small ice cube to wake up the flavors, make for a smooth drink. I have more expensive bourbons, but those are for special occasions. I have never been a fan of JD, but Gentleman Jack is okay. The Japanese are producing some truly high-quality whiskeys. For the price, there are better alternatives to JD. As for Gen-Z, their time has not come yet. Hard liquor goes through phases. It will go out of fashion and then, like cigars, they will be the in thing again.
74 posted on 06/07/2025 10:54:50 AM PDT by OldGoatCPO (No Caitiff Choir of Angels will sing for me)
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To: ansel12
A friend brought me a bottle of vodka when he passed through Moscow Airport. It was supposed to be a high-quality vodka. The seller instructed my friend to chill it to ice-cold before drinking it. So I put it in the freezer and forgot about it. Alcohol does not freeze, but it was semi-liquid and definitely ice cold. It was freaking amazing, I easily could have finished half a fifth but I wanted to make it last.
75 posted on 06/07/2025 11:01:21 AM PDT by OldGoatCPO (No Caitiff Choir of Angels will sing for me)
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To: Disambiguator

I knew I didn’t like IPA’s for some reason! Now I know!


76 posted on 06/07/2025 11:08:27 AM PDT by vpintheak (Screw the ChiComms! America first!)
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To: OldGoatCPO

I have drank it like that when it is so good that you just want to drink glass fulls of it, it is a good thing you have some discipline, it has happened on rare occasions with other hard liquors where the booze, the mood, and it all tastes so good that it is hard to put the cap back on.

I like Cognac so much that it is probably good that I’m not rich enough to afford the great ones.


77 posted on 06/07/2025 11:09:47 AM PDT by ansel12 ((NATO warrior under Reagan, and RA under Nixon, bemoaning the pro-Russians from Vietnam to Ukraine.))
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To: Mouton

Go to Costco for wine. Plenty of cheap wines there! And most of them are pretty good too.


78 posted on 06/07/2025 11:10:20 AM PDT by vpintheak (Screw the ChiComms! America first!)
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To: KC_Conspirator
They are also more into CBD/THC usage and vaping than drinking.

Vaping. Gummies.

Drinking an IPA is more of a Gen X/Millennial thing.

So breweries are going to have to offer edibles.

Maybe they do that already in Portland.

79 posted on 06/07/2025 11:35:38 AM PDT by MinorityRepublican
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To: dforest

Most things are always about money. For a lot of people, going out for drinks and dinner are way too expensive anymore.


Agree, it’s too much money.


80 posted on 06/07/2025 11:46:52 AM PDT by rdl6989
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