Posted on 02/27/2025 7:50:18 AM PST by dynachrome
The founders of Ben & Jerry's ice-cream want to buy back their namesake brand from its owners Unilever, according to reports.
Ben Cohen and Jerry Greenfield have begun initial discussions for a buyback deal, sources told Bloomberg.
Bosses at the ice-cream company are in a stand-off with its parent company after Unilever reportedly banned them from criticizing President Trump and his policies.
Many companies have rolled back diversity, equity and inclusion (DEI) policies or appeared to show deference toward Trump since he began his second White House term.
Ben & Jerry's however has had a socially conscious mission since being founded in Burlington, Vermont in 1978.
Its sale to Unilever for $326million in 2000 gave power over its social justice mission to an independent board, which has continued to pursue causes that have put them at odds with their parent company.
Unilever has been publicly locked in a battle with the business since 2021, when the ice-cream brand halted sales in the Israeli-occupied West Bank.
(Excerpt) Read more at dailymail.co.uk ...
Doggone it, this is very frustrating. There is nothing I need more than the political opinions of two aging hippies.
My wife signed us up for a tour of one of their factories when we did a fall foliage drive tour a couple years ago. They’re ice cream was wonderful as we had some after the tour but I’ve never bought it before or since. There are a lot of great brands out there without the political BS.
It’s nuts that these two guys would spend hundreds of millions of dollars just to be able to trash-talk Trump. Everybody else does it for free; why can’t they?
I stopped buying B&J years ago.
I miss Chunky Monkey.
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