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JaGUar? Luxury automaker defends controversial rebrand amid pivot to EVs
CNBC ^ | November 22, 2024 | By Jenni Reid

Posted on 11/22/2024 5:51:37 AM PST by Oldeconomybuyer

KEY POINTS

* A rebrand unveiled by classic British car brand Jaguar drew the ire of many on social media this week, as the company prepares to relaunch in 2026 with only electric models.

* Jaguar, part of Tata Motors subsidiary Jaguar Land Rover, said the redesigns “preserved iconic symbols while taking a dramatic leap forward.”

* Gary Jenkins, managing director of content agency No Brainer, said that if the automaker’s intention was to garner as much attention as possible, “they’ve certainly succeeded.”

(Excerpt) Read more at cnbc.com ...


TOPICS: Business/Economy; Miscellaneous
KEYWORDS: elonmusk; evs; india; jaguar; unitedkingdom
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To: central_va

Going on the cheap are you? I ordered the optional limited edition tampon inserter.


61 posted on 11/22/2024 9:38:08 AM PST by Clarancebeaks
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To: drwoof

Teletubbies possessed by demons.


62 posted on 11/22/2024 10:14:28 AM PST by Jim Noble (Assez de mensonges et de phrases)
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To: bobcat62

No. it’s the Limited Edition Dylan Mulvaney Jag.


63 posted on 11/22/2024 10:19:00 AM PST by central_va (I won't be reconstructed and I do not give a damn...)
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To: Oldeconomybuyer

““preserved iconic symbols while taking a dramatic leap forward.””

How does a bunch of prancing around trannies preserve automobile symbols? They didn’t even put a car in the stupid ad. Screw ‘em.


64 posted on 11/22/2024 12:38:46 PM PST by Organic Panic (Democrats. Memories as short as Joe Biden's eyes)
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To: Oldeconomybuyer

“The Poster Child Of Europe’s Electric Car Future Just Filed For Bankruptcy After Burning Through Billions”

https://www.zerohedge.com/markets/poster-child-europes-electric-car-future-just-filed-bankruptcy-after-burning-through

“It was supposed to be the poster child of Europe’s electric car future. Instead, it filed for bankruptcy this week, a poetic end to a company which has become synonymous with Europe’s “green” debacle.

For Swedish startup Northvolt AB, the route to collapse started in June when BMW AG canceled a multi-billion order. Back then, few saw the significance of the move, which effectively started a countdown that would culminate in a Chapter 11 filing less than six months later.

As Bloomberg details, Northvolt scrambled to keep the financing flowing, but as Germany’s car industry fell deeper into a historic crisis, precipitated by a flood of cheap Chinese EV imports in the past three years...


The sooner car manufacturers see the writing on the wall the better for everyone. The first American automobile company that totally abandons electric vehicles and turns to manufacturing and heavily promoting a basic ICE vehicle for under $25,000 will win. But to get to that point we need to first “drill baby drill”!


65 posted on 11/25/2024 1:28:03 AM PST by CFW
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