Posted on 11/12/2024 10:14:50 AM PST by Signalman
MSNBC once again beat CNN in the ratings game, but for all the wrong reasons.
New Nielsen ratings show the liberal network has lost more than half of its primetime audience since President-elect Donald Trump’s victory last week, a sea change that signals its viewers are discouraged and tired of the spin. Fox News reported that MSNBC saw a 54% ratings drop after averaging 1.1 million primetime viewers for most of October. That number stood at 736,000 on Wednesday, Thursday and Friday of last week. The change comes as Fox News’s viewership climbed 61% in the same three-day period, a “Trump bump” that has executives elated.
On the year, MSNBC’s viewership is down 26%, which is already bad enough, but things get worse when looking underneath the hood. During the 8-11 p.m. primetime slots, MSNBC averaged 1.8 million viewers throughout October with shows like “Alex Wagner Tonight,” “All in with Chris Hayes” and “The Last Word with Lawrence O’Donnell.” On average, those longtime hosts now see just over 800,000 nightly viewers. Its biggest drop occurred in the critical 18-54 demographic where 57% of viewers have fled the network for greener pastures.
By comparison, CNN experienced 44% fewer viewers on election night compared to 2020. That dip was enough for Chris Wallace, who announced on Tuesday his decision to abruptly walk away from contract discussions after three years with the network and declared his intent to jump into the world of podcasting.
MSNBC did not respond to a request for comment from Fox. A longtime TV executive who wished to remain anonymous predicted the beginning of a second Trump administration will be a difficult period for the ratings-challenged liberal network. “As its poor post-election night ratings show, MSNBC should not expect a ‘Trump Bump’ this time around. Even liberals are rejecting its condescending tone and the divisive rhetoric of its new standard-bearer, Joy Reid,” the executive said.
Sharon Waxman, editor of TheWrap and a reliable MSNBC viewer, wrote following Trump’s victory that the “media had got it wrong” and needs to tone down the noise. “If you’re like me, you haven’t turned on the news since last Tuesday when Donald Trump won the election. Personally, I can’t bear to listen to another minute of wisdom from Joy Reid, my friend Lawrence O’Donnell or the admirable Rachel Maddow,” Waxman wrote. “I can’t do it. I’m not saying I’ll never watch or listen again. But – am I alone here? – my entire body recoils from listening to more claptrap from the same claptrapping apparatus.”
It’s not just condescension. It is outright fabrication and delusion. The election exposed their lack of reality connection.
LOL. I never normally watch MSNBC, but have watched some recently, to see how they are reacting to the election results.
So... Gaslighting doesn’t payoff?
I guess if you’re a bigot and you like to listen to bigots, you’ll still tune in to Joy Reid and if you’re a moron and you like to listen to morons, you’ll still watch Morning Joke.
That’s about it though. Kind of a crappy business model if you ask me.
I just assumed that was due to the end of the election news... but if you go visit our brothers, sisters, and non binary others at DU you will see they really are disgusted with these outlets.
People are going no contact with the narcissist state run media.
It’s the only way.
Eventually, they will get bored and find a another source of supply to abuse relentlessly.
claptrapping apparatus claptraps claptrappery claptrappingly.
I can’t believe we were lied to.
Really? It was pretty obvious to basically EVERYONE ELSE!
One the Trump machine starts rolling that audience will come back for their daily 15 minutes of hate.
Dems are demoralized after their big loss. They don’t want to be reminded of it so they are staying away from the news. They’ll be back after a few months as the trash talking MSM returns to their usual outrage narratives about the object of their derangement that serves as their comfort food
I wish Trump would revamp the White House press pool to help hasten the demise of these fake news organizations.
1) kick them out of the White House - let them rent a space across the street.
2) refuse to honor their hierarchy which gives certain networks seniority.
3) call on the more deserving non-fake news networks first, and let ABCNNBCBS sit in the back and wait.
4) pick a White House press secretary like Sarah Huckabee Sanders who can put these a-holes in their place and make them irrelevant while elevating the honest journalists and giving them a voice.
Make AP get their press briefings second hand from RAV….
The MSNBC audience was mostly rabid democrats, who currently are sitting around depressed and not interested in news or talking heads.
LOL! Awww. You tormented left-wing idiots must really
be suffering. Awwwwww.
LOL! Awww. You tormented left-wing idiots must really
be suffering. Awwwwww.
‘Wisdom’ and ‘Joy Reid’ should not even be in the same paragraph much less a sentence..........
I feel guilty. A descent into schadenfreude should make one feel guilty.
But they're so funny...!
I wouldn’t know - i doubt I’ve seen more than 50 hours of tv infotainment ‘news’ in the past 23 years.
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