Posted on 10/19/2024 11:01:00 AM PDT by nickcarraway
Hanabi Lager Co. is creating craft lager out of ancient, heirloom grains.
Hanabi Lager Co. shocked the beverage world when it released its first beer in late 2020, charging $90 for a six-pack. It was a pilsner, a style people expect to cost around $1 a can. Hanabi was charging $15 per bottle, plus the cost of shipping. Facebook commentators mocked the company. VinePair said it sounded like a spoof.
But beer fans responded differently. These days, Hanabi’s lagers can sell out within an hour.
Hanabi is succeeding at producing incredibly expensive beer even when the rest of the craft beer market is going through a contraction. It helps that Hanabi has an epic California pedigree: Its founder, Nick Gislason, is the winemaker behind Screaming Eagle, a cult winery that is so sought after, it makes Hanabi’s beers look cheap (one bottle of the wine sold for $500,000 at auction). But four years later, Hanabi is still selling beer and winning fans over even after the Screaming Eagle intrigue has worn off.
Hanabi’s approach to beer is basically designed to appeal to a beer nerd like me. I’ve worked in the industry for over a decade, both behind the bar and as a beer writer, but I’d never tried any of Gislason’s beer. Recently, I saw that Hanabi was releasing its latest seasonal beer at Admiral Maltings in Alameda, so I headed over to find out if any lager could really be worth so much money.
The most expensive lager I’ve ever bought
Admiral Maltings is a natural fit for a Hanabi beer release because the brewery would likely not exist without it. Gislason has an obsessive focus on the grains used in beer, using heirloom varieties of barley grown in extremely small batches. The latest Hanabi beer is made
(Excerpt) Read more at sfgate.com ...
Domestic beer is $10 a six pack now.
That is a direct indication of inflation.
A twelve pack runs $18+.
The idiots in CA can spend whatever they want on special brews.
Fools are easily parted from their money…
in california?
would that compute to $1.50 for the beer + $18.50 for gavin’s taxes?
I buy what I can afford.
I remember in college, underaged, we used to get Hi Brau for a $1.69 a six-pack. We said the name translated to Rat Piss.
Haha
Beer snobs, prancing around with their dainty taste buds stuck up in the air.
I can get a case of Mic Ultra for $25 at the class six on base, no tax, that’s more my speed.
Around 50 years back, when I was an underaged beer drinker, Bohemia beer was 39 cents a quart, or 89 cents a six-pack. It was Blitz Weinhard’s economy brand, if you can believe there was such a thing.
Dang, we missed out on Bohemia beer!
Things are worth what a buyer is willing to pay for them
1. If it’s expensive, it must be good.
2. If it’s good, it must be expensive.
Repeat 1 and 2 until you pass out.
“It’s worth every penny”
I’ve got a $100 bill that says you’re wrong.
During the Billy Beer years several of us would make Billy Beer bets. The winner could chose the beer of his choice but the loser had to drink His loss in Billy Beers.
Two of us were sent to an IBM school in Washington DC during the period. We stopped at a local libation store on the way back to the hotel. On the cooler that had the beer in it was a large sign that said “Do not break 6-packs!”. There was a broken 6-pack of Billy Beer, one missing, sitting near the front. We asked the owner about that and he replied with a question,”Have you ever tried to sell a 6-pack of that stuff?”. True story!.
Billy Beer was franchised out to different local brewery’s around the country and they all must have used the same lousy recipe. It really was bad!
When Billy Beer was taken out of production, we had a 6-pack waiting to be drank over a lost bet (I won). We decided to not break the 6-pack as it might become collectible as it did. I claimed it because I won the bet but the loser claimed it because he purchased the beer. We had an ongoing argument about this over several years until I was transferred to another location. As far as I know the beer is still in his family.
Indeed.
Ping
“This Six-Pack of California Beer Costs $120. It’s Worth Every Penny.”
Does it cure CANCER?
Do you stay drunk for a month?
There’s a legend that someone sent a can of Billy Beer to the FDA for testing. The message that came back was “we regret to inform you your horse has diabetes.”
Going to have to order some thanks to Newson he caused
Phillips 66 to close LA refinery due to state’s ‘hostility’ toward oil and gas.
Gas prices going up
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