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Harley-Davidson is dropping DEI policies after pressure from diversity critics
CBS News ^ | August 19, 2024 | Megan Cerullo

Posted on 08/20/2024 10:52:19 AM PDT by Red Badger

Harley-Davidson on Monday said it is ditching some of its diversity, equity and inclusion (DEI) goals, a move that comes after it faced pressure from anti-diversity critics on social media.

The iconic motorcycle manufacturer follows John Deere & Co. and Tractor Supply, which both made similar decisions to scratch their diversity programs earlier this summer.

In a message posted to X, Milwaukee-based Harley-Davidson said it currently has no "DEI function" and has not operated such a program since April 2024. The company added that it has no hiring quotas and no longer has "supplier diversity spend goals" designed to spread the company's spending out across businesses operated by people from diverse backgrounds.

Additionally, Harley-Davidson said it will no longer participate in Human Rights Campaign (HRC) scoring, and will strike any "socially motivated content" from its employee training materials.

"We are saddened by the negativity on social media over the last few weeks, designed to divide the Harley-Davidson community," the company said in its announcement. Despite shelving some of its initiatives, Harley-Davidson said it believes "having both a broad employee and customer base is good for business and that ultimately everybody should experience the joy of riding a Harley-Davidson."

Conservative political commentator and filmmaker Robby Starbuck praised the announcement in a statement on X, calling it "another win for our movement."

Starbuck, a 35-year-old Cuban American, has told the Associated Press he stands against hiring decisions based on race, as well as DEI initiatives and policies that he believes weave allow social issues and politics into a company's culture.

He first took aim at Harley-Davidson in July, writing on social media that the company has "gone totally woke."

The decision illustrates the growing pressure on companies to shelve diversity, equity and inclusion (DEI) initiatives. Some conservative activists are questioning the efficacy and fairness of policies aimed at making organizations more diverse and inclusive.


TOPICS: Business/Economy; Hobbies; Military/Veterans; Travel
KEYWORDS: dei; just; justwords; motorcycle; words
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To: Red Badger

Honda Mini-Trail 50’s & 70’s are selling for more money than I paid for my last two Harley’s.
Soon, you’ll be able to buy a nice 1100 Sporty for $500.


61 posted on 08/20/2024 2:00:07 PM PDT by Fireone ("and dumb & silent we may be led, like sheep, to the Slaughter." G. Washington 1783)
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To: 6AL-4V
POS CEO’s don’t define a company.

Here's just a few CEOs that did define their company:

-Richard Smith, former CEO of Equifax, who mishandled and covered up information about a breach that affected 143 million people's personal and financial data
- Jeffrey Skilling, former CEO of Enron
- Elizabeth Holmes, former CEO of Theranos
- Les Moonves, former CEO of CBS
- Dennis Muilenburg, former CEO of Boeing who mishandled the Boeing 747 Max failures
- Dennis Kozlowski, former CEO of Tyco

The list goes on, most with names few would recognize. It's eye-opening to see how many CEOs went "from the boardroom to the prison cell".

62 posted on 08/20/2024 2:13:03 PM PDT by T.B. Yoits
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To: T.B. Yoits

There is no other way. If the CEO stays, then HDI wants to bleed out.


63 posted on 08/20/2024 3:09:08 PM PDT by TBall
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To: Red Badger

Not good enough. Fire the officers promoting it.


64 posted on 08/20/2024 3:31:24 PM PDT by Socon-Econ (adi)
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To: Red Badger

Going to be hard to sell a new Harley, but I could see the pre DEI models going up in value. The knock off parts market will boom.


65 posted on 08/20/2024 4:01:43 PM PDT by TBall
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To: Red Badger
I've owned several Jap bikes in my life and was considering a Harley Davidson. I hadn't pulled the trigger on it yet because life got in the way. It's not like a motorcycle is a must have for anyone, it's a luxury toy so I'd been thinking about it for a while. Now the chance of it being a HD is zero, no way I'd ever buy one.

As someone who has drank a LOT of beer in his life I can say that no Anheuser-Busch products have passed my lips since the tranny stuff happened, nor will it ever again.

Quite frankly I am sick of this garbage and while it may get forced upon our society, it won't be done with any of my money.

66 posted on 08/20/2024 6:30:35 PM PDT by GaryCrow
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To: GaryCrow

I’m seriously looking at Indian Bikes. They are beautiful!...............


67 posted on 08/20/2024 6:32:38 PM PDT by Red Badger (Homeless veterans camp in the streets while illegals are put up in 5 Star hotels....................)
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To: Red Badger

HD is for accountants, dentists, and boomers looking for an identity. They are fat, slow, expensive, and no fun to ride.


68 posted on 08/20/2024 6:35:32 PM PDT by CodeToad (Rule #1: The elites want you dead.)
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To: CodeToad

And the gay leather crowd. Hugely popular with that group. There is a gay dance bar about 6 blocks south of my office and when I work late and drive past is is nothing but Harleys.


69 posted on 08/20/2024 6:38:21 PM PDT by anton
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To: CodeToad
They are fat, slow, expensive, and no fun to ride.

And so are the motorcycles..................

70 posted on 08/20/2024 6:39:51 PM PDT by Red Badger (Homeless veterans camp in the streets while illegals are put up in 5 Star hotels....................)
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To: Red Badger

hehe. “Fat chicks are like mopeds, fun to ride until your friends find out!”


71 posted on 08/20/2024 6:46:25 PM PDT by CodeToad (Rule #1: The elites want you dead.)
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To: CodeToad

For some reason there’s a Queen song going on in my head.................


72 posted on 08/20/2024 6:50:55 PM PDT by Red Badger (Homeless veterans camp in the streets while illegals are put up in 5 Star hotels....................)
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To: Red Badger

I am waaay past motorcycle age - even a Spyder trike - but if I were in the market, I’d look at Indian over H-D.


73 posted on 08/20/2024 6:57:37 PM PDT by citizen (Put all LBQTwhatever programming on a new subscription service: PERV-TV)
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