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Harley-Davidson is dropping DEI policies after pressure from diversity critics
CBS News ^ | August 19, 2024 | Megan Cerullo

Posted on 08/20/2024 10:52:19 AM PDT by Red Badger

Harley-Davidson on Monday said it is ditching some of its diversity, equity and inclusion (DEI) goals, a move that comes after it faced pressure from anti-diversity critics on social media.

The iconic motorcycle manufacturer follows John Deere & Co. and Tractor Supply, which both made similar decisions to scratch their diversity programs earlier this summer.

In a message posted to X, Milwaukee-based Harley-Davidson said it currently has no "DEI function" and has not operated such a program since April 2024. The company added that it has no hiring quotas and no longer has "supplier diversity spend goals" designed to spread the company's spending out across businesses operated by people from diverse backgrounds.

Additionally, Harley-Davidson said it will no longer participate in Human Rights Campaign (HRC) scoring, and will strike any "socially motivated content" from its employee training materials.

"We are saddened by the negativity on social media over the last few weeks, designed to divide the Harley-Davidson community," the company said in its announcement. Despite shelving some of its initiatives, Harley-Davidson said it believes "having both a broad employee and customer base is good for business and that ultimately everybody should experience the joy of riding a Harley-Davidson."

Conservative political commentator and filmmaker Robby Starbuck praised the announcement in a statement on X, calling it "another win for our movement."

Starbuck, a 35-year-old Cuban American, has told the Associated Press he stands against hiring decisions based on race, as well as DEI initiatives and policies that he believes weave allow social issues and politics into a company's culture.

He first took aim at Harley-Davidson in July, writing on social media that the company has "gone totally woke."

The decision illustrates the growing pressure on companies to shelve diversity, equity and inclusion (DEI) initiatives. Some conservative activists are questioning the efficacy and fairness of policies aimed at making organizations more diverse and inclusive.


TOPICS: Business/Economy; Hobbies; Military/Veterans; Travel
KEYWORDS: dei; just; justwords; motorcycle; words
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21 posted on 08/20/2024 11:19:21 AM PDT by dragnet2 (Diversion and evasion are tools of deceit)
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To: Red Badger

DEI and woke tools of the left loons to weaken anything that is good or strong wimps united.


22 posted on 08/20/2024 11:20:36 AM PDT by Vaduz
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To: READINABLUESTATE

https://www.glassdoor.com/Culture/Indian-Motorcycle-DEI-E354096.htm

Indian Motorcycle has a Diversity and Inclusion rating of 3.2 out of 5 stars, based on 12 anonymous employee ratings. This is equal to the average for D&I ratings in the Manufacturing sector. The average D&I rating left by 12 employees decreased over the last 12 months.


23 posted on 08/20/2024 11:21:33 AM PDT by PeterPrinciple (Thinking Caps are no longer being issued but there must be a warehouse full of them somewhere.)
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To: Rightwing Conspiratr1

After you post here send them an email at media@harley-davidson.com.

I ride a Harley and have expressed myself to them.


24 posted on 08/20/2024 11:23:19 AM PDT by Cold War Veteran - Submarines
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To: Red Badger

Because of criticism. Yes. Hmmm... Likely because sales stopped.


25 posted on 08/20/2024 11:24:26 AM PDT by arthurus (covfefe fr)
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To: Red Badger
"We are saddened by the negativity on social media over the last few weeks, designed to divide the Harley-Davidson community," the company said...

I don't get the sense that the HD community was in any way divided on the topic. Pretty much unanimous, in fact.

26 posted on 08/20/2024 11:24:39 AM PDT by Billthedrill
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To: Red Badger

Without being rapacious...

The purpose of any business formed in a capitalist society is to create and produce things — including services as well as hard goods — and make money for the investors.

Anything significantly impairing that will eventually be tossed aside.

Trends and fashions are fine, but some make too much drag.

I always thought this was mostly obvious.
(Perhaps it’s my New Englander upbringing...)


27 posted on 08/20/2024 11:25:17 AM PDT by William of Barsoom (In Omnia, Paratus)
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To: William of Barsoom

It’s what they are teaching in Business Schools nowadays.

“Companies are formed for the benefit of the workers and society.”

TRASH..................


28 posted on 08/20/2024 11:26:50 AM PDT by Red Badger (Homeless veterans camp in the streets while illegals are put up in 5 Star hotels....................)
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To: Red Badger

No… same CEO, same board. And an apology blaming customers saying they were disappointed in the response.


29 posted on 08/20/2024 11:31:18 AM PDT by DesertRhino (2016 Star Wars, 2020 The Empire Strikes Back, 2024... RETURN OF THE JEDI. )
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To: Red Badger

Yes until they fire the ceo and the board don’t expect them to truly change


30 posted on 08/20/2024 11:31:51 AM PDT by HamiltonJay
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To: HamiltonJay

31 posted on 08/20/2024 11:41:10 AM PDT by dragnet2 (Diversion and evasion are tools of deceit)
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To: Red Badger

“...a move that comes after it faced pressure from anti-diversity critics on social media.”

Liars. The critics are NOT anti-diversity, they’re anti-racism and pro-meritocracy.


32 posted on 08/20/2024 11:59:32 AM PDT by Magic Fingers (Political correctness mutates in order to remain virulent.)
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To: Red Badger

The dykes on bikes market is limited. Who knew?


33 posted on 08/20/2024 12:05:08 PM PDT by smokingfrog ( sleep with one eye open (<o> --- )
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To: Red Badger

Sales are rapidly dying...


34 posted on 08/20/2024 12:07:58 PM PDT by dpetty121263
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To: MtnClimber

35 posted on 08/20/2024 12:19:14 PM PDT by T.B. Yoits
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To: Red Badger

If the activist CEO and board remain, claiming to change policy means nothing. The people who made those policies will just wait awhile then rebrand them and bring them back.


36 posted on 08/20/2024 12:21:42 PM PDT by fella ("As it was before Noah so shall it be again," )
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To: T.B. Yoits

I hope these go the way of the dodo bird when wokeists go extinct from tampon blockages.


37 posted on 08/20/2024 12:22:21 PM PDT by MtnClimber (For photos of scenery and wildlife, click on my screen name for my FR home page. More photos added.)
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To: Red Badger

This is wonderful, I am so looking forward to getting my first non-dei electric Harley.

oh wait, no I am not


38 posted on 08/20/2024 12:24:51 PM PDT by algore
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To: Red Badger

Harley-Davidson did hire that Woke DEI guy to destroy the company


39 posted on 08/20/2024 12:28:39 PM PDT by butlerweave
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To: Red Badger

Too late. This could go down as the biggest example of brand suicide in American history. At least with the Dylan Mulvaney Bud Light mess that could be blamed on some unknown underlying.

Harley Davidson chose this clown as CEO. Screw HD. Let that company rot.


40 posted on 08/20/2024 12:28:49 PM PDT by Organic Panic (Democrats. Memories as short as Joe Biden's eyes)
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