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The Schlitz Mistake: The Rise and Fall of Schlitz Brewing Co.(Featuring Primo) (Video)
YouTube ^ | Dec. 9, 2023 | Arthur Randal

Posted on 08/03/2024 4:26:08 PM PDT by chickenlips

The Joseph Schlitz Brewing Company was one America's Largest beer producer. Creaters of Schlitz Beer (the Beer that made Milwakee Famous) the brand was beloved by many until the mid 1970s when attempts to cut production cost resulted in a gradual drop in quality eventually leading to it's decline.

Those intrested in the companies fall will find a summery of events from it's founding until it's eventual fall in the early 1980s. This video also delves into the Hawaiian Beer Primo that was brought by Schlitz and could have served as a warning.

(Excerpt) Read more at youtu.be ...


TOPICS: Business/Economy; History
KEYWORDS: beer; booze; brewing; milwaukee; schlitz
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To: FreedomCalls

This was on a DVD, but...I couldn’t get it quite right. It only has to be a tiny bit off, and your brain sees it.


21 posted on 08/03/2024 5:19:06 PM PDT by rlmorel (J.D. Vance and The Legend of The MaMaw of The 19 Loaded Guns!)
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To: rlmorel
> LOL, never watched an episode... <

The early ‘Laverne and Shirley’ seasons were excellent. Good, clean comedy. In Season 6 they moved the location from Milwaukee to Burbank, California. That’s when the series went downhill.

As is often the case, it was supporting actors who really made the show pop.


Lenny and Squiggy

22 posted on 08/03/2024 5:20:23 PM PDT by Leaning Right (The steal is real.)
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To: chickenlips

Cops arrested a scantily dressed woman for shoplifting beer from a 7-11. She had Schlitz up her dress.


23 posted on 08/03/2024 5:34:29 PM PDT by bunkerhill7 (Don't shoot until you see the whites of their lies)
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To: chickenlips
Schlitz was big in Chicago long ago. There are bars still standing that were Schlitz dedicated taverns with the Schlitz logo built into the front facade of the building.

IMG-1819

24 posted on 08/03/2024 5:47:24 PM PDT by dznutz
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To: chickenlips
I didn't drink a lot of Schlitz Beer but I did drink way too much of Schlitz products in college: Old Milwaukee and Schlitz Malt Liquor (The Bull). Then I realized my life would be much better without alcohol, so I quit. I still have a malt craving once in a while, so I'll buy some no-alcohol beer. I recently found some Old Milwaukee NA which is now brewed by Pabst.

This reminds me that I used to have a really cool Schlitz Malt Liquor sign. I don't remember what I did with it. I wouldn't have thrown it away and I'd remember if I gave it away, so unless my wife threw it away, it's stored somewhere around here. I'll have to look for it. I have a retirement office that would be nice place for it.

25 posted on 08/03/2024 5:48:17 PM PDT by CommerceComet (Re-elect Donald Trump - AGAIN)
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To: chickenlips

“First ya Schlitz, then ya Piels...”

Freegards


26 posted on 08/03/2024 5:51:31 PM PDT by Ransomed
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To: chickenlips
attempts to cut production cost resulted in a gradual drop in quality eventually leading to it's decline.

still trying to gt my arms around "...drop in quality..."
27 posted on 08/03/2024 5:57:37 PM PDT by stylin19a (Why does "fat chance" and "slim chance" mean the same thing?)
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To: chickenlips

“It’ll make your jimmy thicker...Schlitz.. premium malt liquor.”

Ice Cube, hustling Schlitz to the hip urban youth...


28 posted on 08/03/2024 6:08:02 PM PDT by Organic Panic (Democrats. Memories as short as Joe Biden's eyes)
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To: chickenlips

When you’re down to Schmitz you’re out of beer


29 posted on 08/03/2024 6:36:59 PM PDT by wouldilie
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To: chickenlips

Schlitz
Rocks
America


30 posted on 08/03/2024 6:37:56 PM PDT by Skooz (Gabba Gabba accept you we accept you one of us Gabba Gabba we accept you we accept you one of us )
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To: Leaning Right
Lenny grew up and became David St. Hubbins.


31 posted on 08/03/2024 6:42:40 PM PDT by DoodleBob (Gravity's waiting period is about 9.8 m/s²)
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To: kaktuskid
>>>> Schlitz changed their recipe in the 70s-went to cheaper ingredients. This is what killed them.<<<<<

Not exactly….they did go cheap, by using less barley in exchange for corn syrup and used hops pellets rather than fresh hops. Yes, both were less expensive. In addition they changed the fermentation process by heating the brew instead of the normal Bavarian process. Ultimately, it resulted in the beer forming a haze when chilled. Then they added silica to the beer to stop the haze and it formed a weird sort of gel formed in the top of the beer that beer drinkers called snot. It killed their market. They lost a lot of money and then their ceo?.? Uihlein died of cancer. They sold to Steph’s, but Schlitzed was so poorly run it not only killed Schlitzed, but took Steph’s down with it.

32 posted on 08/03/2024 6:43:57 PM PDT by irish guard
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To: NonValueAdded

Certainly not English....

Those intrested in the companies fall will find a summery of events from it’s founding until it’s eventual fall in the early 1980s

interested
company’s
summary
its (2x)

Wow! There are 5 mistakes in one sentence. A spell checker might have caught the first one.


33 posted on 08/03/2024 6:47:01 PM PDT by scrabblehack
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To: rbg81

You would’ve loved Blatz.


34 posted on 08/03/2024 6:47:23 PM PDT by sevlex
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To: chickenlips

I drank Schlitz, before the quality went downhill, thought it was better than Bud. Also, dark Schlitz was great, but there was limited distribution. A couple of bars in N.Fl had it in the early 70s but I never came across it otherwise.

Schlitz and Anheuser-Busch were neck and neck through the 50s & 60s as far as production. Interestingly Ballantine Ale was frequently in the #3 spot.


35 posted on 08/03/2024 6:51:06 PM PDT by Roadrunner383
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To: chickenlips

Carling Black Label used to be big too.
“A light, clean tasting blond lager,
with a subtle hint of hops.”


36 posted on 08/03/2024 6:58:04 PM PDT by lee martell
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To: DoodleBob
> Lenny grew up and became David St. Hubbins. <

I recently binge-watched “Better Call Saul”. And one character sure looked familiar. He looked like an older Lenny. And by golly, it was Lenny!

Pity they couldn’t work Squiggy into the script.

37 posted on 08/03/2024 6:58:25 PM PDT by Leaning Right (The steal is real.)
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To: lee martell

https://www.youtube.com/watch?v=ZUd6lYNc_EE


38 posted on 08/03/2024 7:00:30 PM PDT by House Atreides (I’m now ULTRA-MAGA-PRO-MAXkansas )
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To: Leaning Right

Sadly, Squiggy died of complications from MS in 2020.

https://en.wikipedia.org/wiki/David_Lander


39 posted on 08/03/2024 7:03:17 PM PDT by DoodleBob (Gravity's waiting period is about 9.8 m/s²)
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To: sevlex

LOL. Never liked that either.

Intellectually, I know its juevenile to judge a product by its name, but its also hard not to do. Especially for beer and soft drinks.

Probably my favorite beer these days is Samuel Adams.


40 posted on 08/03/2024 7:09:42 PM PDT by rbg81
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