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The Schlitz Mistake: The Rise and Fall of Schlitz Brewing Co.(Featuring Primo) (Video)
YouTube ^ | Dec. 9, 2023 | Arthur Randal

Posted on 08/03/2024 4:26:08 PM PDT by chickenlips

The Joseph Schlitz Brewing Company was one America's Largest beer producer. Creaters of Schlitz Beer (the Beer that made Milwakee Famous) the brand was beloved by many until the mid 1970s when attempts to cut production cost resulted in a gradual drop in quality eventually leading to it's decline.

Those intrested in the companies fall will find a summery of events from it's founding until it's eventual fall in the early 1980s. This video also delves into the Hawaiian Beer Primo that was brought by Schlitz and could have served as a warning.

(Excerpt) Read more at youtu.be ...


TOPICS: Business/Economy; History
KEYWORDS: beer; booze; brewing; milwaukee; schlitz
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I almost gave up beer drinking after tying one on from drinking Schlitz at a party in Nags Head, NC in the early 70's. That was the most costly free beer I ever drank.

To think Schlitz was America's and the world's largest brewer at one point is beyond my comprehension.

1 posted on 08/03/2024 4:26:08 PM PDT by chickenlips
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To: chickenlips

Business school case study


2 posted on 08/03/2024 4:27:58 PM PDT by NonValueAdded (What is the cost of lies?)
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To: chickenlips

Sally sits on Schlitz. All day.


3 posted on 08/03/2024 4:30:50 PM PDT by BenLurkin (The above is not a statement of fact. It is either opinion, or satire, or both.)
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To: NonValueAdded
MBAs destroyed the American beer industry.

MBAs gave us Mulvaney "Queer Beer".

4 posted on 08/03/2024 4:32:19 PM PDT by Governor Dinwiddie (LORD, grant thy people grace to withstand the temptations of the world, the flesh, and the devil.)
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To: chickenlips

Boeing follows the Schlitz model, except poor quality beer doesn’t kill.


5 posted on 08/03/2024 4:34:18 PM PDT by Jacquerie (ArticleVBlog.com)
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To: chickenlips

Schlitz changed their recipe in the 70s-went to cheaper ingredients. This is what killed them.


6 posted on 08/03/2024 4:34:39 PM PDT by kaktuskid
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7 posted on 08/03/2024 4:36:24 PM PDT by Who is John Galt? ("...mit Pulver und Blei, Die Gedanken sind frei!")
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To: chickenlips

When you’re out of Bud, tough Schlitz!


8 posted on 08/03/2024 4:37:38 PM PDT by printhead (.)
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To: chickenlips

I don’t drink at all anymore, but when Schlitz was good, it was GOOD. I can still smell it. Same with Falstaff.


9 posted on 08/03/2024 4:38:25 PM PDT by ALASKA (There has to be a line we do not cro ss.)
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To: chickenlips
You should have tried a Shotz beer instead. It’s made by people who really care about their craft.


10 posted on 08/03/2024 4:38:56 PM PDT by Leaning Right (The steal is real.)
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To: BenLurkin

Hahahaha


11 posted on 08/03/2024 4:39:39 PM PDT by rlmorel (J.D. Vance and The Legend of The MaMaw of The 19 Loaded Guns!)
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To: chickenlips

James Coburn classic ad....

https://www.youtube.com/watch?v=8rUc9t-9chw


12 posted on 08/03/2024 4:50:43 PM PDT by frank ballenger (There's a battle outside and it's raging. It'll soon shake your windows and rattle your walls.)
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To: chickenlips


13 posted on 08/03/2024 4:51:12 PM PDT by DoodleBob (Gravity's waiting period is about 9.8 m/s²)
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To: chickenlips

I’m from Milwaukee, we used to call it shits.


14 posted on 08/03/2024 4:51:47 PM PDT by Indy Pendance (Jesus can't get here soon enough!)
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To: chickenlips

Something about the name “Schlitz” always turned me off. Probably because of what it sounds like (e.g., I took a .... Schlitz). I know that sounds pretty shallow, but it is what it is.


15 posted on 08/03/2024 4:52:37 PM PDT by rbg81
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To: Leaning Right

Lavern and Shirley photo....

Squiggy: They say it’s lonely at the top.
Lenny: Yeah, I found that’s true.


16 posted on 08/03/2024 4:52:47 PM PDT by frank ballenger (There's a battle outside and it's raging. It'll soon shake your windows and rattle your walls.)
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To: Leaning Right

LOL, never watched an episode...but I must say, that is a very evocative picture! Reminds me of kids sitting outside the Principal’s Office in middle school, as I have done...:)

I have a boatload of stuff I can watch when I can’t get around anymore. (I know, that isn’t much to strive for, but it is never too late to lighten up in nearly any endeavor!)

Just last night, out of curiosity, I watched a Buster Keaton silent movie because it came up on some list of the ten best comedy movies of all time.j

I couldn’t relate, because being as visual as I am, even though the movie had been remastered, they didn’t fix the darn frame rate, and it had that silent movie jerkiness to it. I thought the cinematography was excellent from a composition perspective, and I will say this: If they fixed that video (In the same way they fixed the video in the excellent WWI documentary “They Shall Not Grow Old” (which blew me away) you could colorize that film, add dialogue, and it would be as enjoyable as nearly anything you would watch today.

It was the first Buster Keaton movie I had ever seen, and I understand why he is considered one of the greats-his facial expressions were very modern. It surprised me.

I didn’t finish the movie, but it WAS interesting, the concept of a train chase across the South in the Civil War, and all the things one might do on railroad tracks to foil a pursuer. I found it fascinating.

Id th


17 posted on 08/03/2024 4:54:06 PM PDT by rlmorel (J.D. Vance and The Legend of The MaMaw of The 19 Loaded Guns!)
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To: rlmorel

You can lower the speed of videos on YouTube.


18 posted on 08/03/2024 5:01:32 PM PDT by FreedomCalls (It's called the "Statue of Liberty" and not the "Statue of Security." )
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To: chickenlips

S#!ts beer? Bah…


19 posted on 08/03/2024 5:03:50 PM PDT by AFreeBird
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To: chickenlips
As a student at USF in Tampa during the early 60s I recall spending many hours "Touring" both the Schlitz and Busch breweries merely 3 miles away from campus. Brewery Tours ended at a hospitality suite serving their brews. We quickly learned the way to navigate their plants in a manner to "shorten our tours!

The brews were rotated and we regularly got info as to what was being served at each brewery. We always strove to "Tour" the breweries when Michelob/Andeker was being featured at respectively at each brewery! A few short years later, Schlitz products became swill!

20 posted on 08/03/2024 5:08:28 PM PDT by ExSES (the "bottom line")
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