Posted on 07/18/2023 11:52:45 AM PDT by Red Badger
On Monday, Ford announced significant price cuts for all versions of its electric F-150 Lightning pickup. The cheapest version of the Lightning will now start at about $50,000, a roughly $10,000 cut. All versions of the EV will get price cuts of at least $6,000 as Ford works to boost production this fall.
Ford claims their efforts to boost production and lower costs for battery minerals paid off.
Ford suggests they can’t meet the demand, but there is an EV bubble right now, and many unsold EVs are piling up on car lots. Companies other than Tesla have produced too many EVs and must move them. It’s supply and demand.
The company had increased the Lightning’s prices several times since its 2021 debut, citing supply constraints and sharply higher prices for the minerals used in the electric truck’s batteries. Ford has worked to increase production of the truck in recent months, with factory upgrades expected to triple its output set to be in place by fall.
CEO Jim Farley’s effort to boost production hasn’t been a smooth one. Ford sold just 4,466 Lightnings in the second quarter after a fire in a just-completed truck in February led it to shut down production for five weeks.
They are cool trucks, but there are issues.
At the time of its 2021 debut, the lowest-priced version of the Lightning – the work-truck Pro trim – was about $40,000. That price was increased several times, hitting about $60,000 in March.
The most expensive version of the Lightning, the extended-range Platinum trim, will now start at about $92,000, down from just over $98,000. [Oh, yippee!]
These EV cars and trucks are expensive, and in this economy, people aren’t going to buy them. They’re also not ready for long distances. Unless you’re talking Tesla, they aren’t selling like hotcakes.
Put a limit on how many you may kill and they’ll eat you out your house and hearth. The wealthy shoot them from rental helicopters.
The country’s CEO should be fired. Not using your country’s source of strength(oil) is a sure recipe for national disaster. Our present oil policy only benefit Russia and China — the very countries we’ll be fighting soon enough.
>>I have no idea why he wanted a truck in the first place.<<
To haul deer and wild hog carcasses, bucket of .223Rem ammo , AR-15 platform and case of beer.
Have you ever had fun in your life?
I drove my 1976 GMC Suburban from Amsterdam to Saudi Arabia(2week trip) and all was fine except for the fact that my wife is still pissed at me because we were hauling two babies that she had to take care of. Try finding milk in the middle of the night in Istanbul while not able to speak Turkish.
I drove my 1976 GMC Suburban from Amsterdam to Saudi Arabia(2week trip) and all was fine except for the fact that my wife is still pissed at me because we were hauling two babies that she had to take care of. Try finding milk in the middle of the night in Istanbul while not able to speak Turkish. Thank God there were plenty of fossil fuels available during the entire trip.
I love bacon.
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