Posted on 07/15/2023 1:14:36 PM PDT by Drew68
During today’s press conference in which Hollywood actors confirmed that they were going on strike, Duncan Crabtree-Ireland, SAG-AFTRA’s chief negotiator, revealed a proposal from Hollywood studios that sounds ripped right out of a Black Mirror episode.
In a statement about the strike, the Alliance of Motion Picture and Television Producers (AMPTP) said that its proposal included “a groundbreaking AI proposal that protects actors’ digital likenesses for SAG-AFTRA members.”
“If you think that’s a groundbreaking proposal, I suggest you think again.”
When asked about the proposal during the press conference, Crabtree-Ireland said that “This ‘groundbreaking’ AI proposal that they gave us yesterday, they proposed that our background performers should be able to be scanned, get one day’s pay, and their companies should own that scan, their image, their likeness and should be able to use it for the rest of eternity on any project they want, with no consent and no compensation. So if you think that’s a groundbreaking proposal, I suggest you think again.”
In response, AMPTP spokesperson Scott Rowe sent out a statement denying the claims made during SAG-AFTRA’s press conference. “The claim made today by SAG-AFTRA leadership that the digital replicas of background actors may be used in perpetuity with no consent or compensation is false. In fact, the current AMPTP proposal only permits a company to use the digital replica of a background actor in the motion picture for which the background actor is employed. Any other use requires the background actor’s consent and bargaining for the use, subject to a minimum payment.”
The use of generative AI has been one of the major sticking points in negotiations between the two sides (it’s also a major issue behind the writers strike), and in her opening statement of the press conference, SAG-AFTRA president Fran Drescher said that “If we don’t stand tall right now, we are all going to be in trouble, we are all going to be in jeopardy of being replaced by machines.”
The SAG-AFTRA strike will officially commence at midnight tonight.
Disclosure: The Verge’s editorial staff is also unionized with the Writers Guild of America, East.
All the good shows and movies and music, have already been made. There’s enough material now to last for years.
“you could show a photo of John Wayne or Marilyn Monroe to almost any grade schooler and they’ll know who they are.”
??Not 1 in 100 would have any clue who they are.
Yeah, probably right. Maybe they'd recognize them by high school.
I forget how old I am. Kids these days couldn't recognize members of The Beatles.
Are you saying that 2006 interview is actually a deep fake?
OMG
No.
An actor’s heirs have at least as good a case for retaining image and likeness rights as Disney does, for holding on to the rights for Mickey Mouse all these years.
The rise of 4K video has already ended the "beautiful actress" forever - every pockmark, freckle, and wrinkle is right there is huge, glaring detail.
AI is now necessary to restore Hollywood's mythos, unless we want what the Left seeks: an entire industry full of Lena Dunham lookalikes. :)
You’re right about The Beatles. High schoolers I have recognize the name but have only a vague notion it was an early “rock” group.
In the future, studios might be able to make profitable deep fakes that appeal to a niche audience, especially if they don’t have to pay the actors’ heirs.
Plus, the big thing might not be feature films, but ads. Charlie Chaplin may be advertising products right now somewhere in the world, a half-century after his death and a century after he became famous. Same thing with Marilyn. People who don’t know her name and have never seen her movies recognize her image.
Now just remember, this is NOT Tom Cruise!
https://www.youtube.com/watch?v=xPOc9Y7niZE
“People who don’t know her name and have never seen her movies recognize her image”
I can agree that even many children have seen her iconic image.
I, myself, 68 years old have never seen her in a movie.
Sure does. Belle Delphine didn't start with porn but that's where she's ended up. OnlyFans made her a multi-millionaire. And the woman I posted above (she's 33 years old, believe it or not) also has lucrative OF and PornHub accounts, yet still makes thousands a month just from her PG-rated YouTube content.
LOL! I should've known better.
These girls must spend thousands per month on all their costumes, makeup, accoutrements, and scenes. It can’t be cheap doing something new every day.
And theater makeup doesn't work because it's easily seen. I've really noticed this as well as acne on younger actors. It can be distracting in some cases.
As awesome as 4K is, this is one of the downsides.
?
I believe you were being sarcastic implying that the 2006 video was a deep fake.
Wouldn’t surprise me if someone claimed that though.
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