The rise of 4K video has already ended the "beautiful actress" forever - every pockmark, freckle, and wrinkle is right there is huge, glaring detail.
AI is now necessary to restore Hollywood's mythos, unless we want what the Left seeks: an entire industry full of Lena Dunham lookalikes. :)
And theater makeup doesn't work because it's easily seen. I've really noticed this as well as acne on younger actors. It can be distracting in some cases.
As awesome as 4K is, this is one of the downsides.