Yep. That's it in a nutshell.
Posted on 06/03/2023 5:10:07 PM PDT by Morgana
Salespeople promoting Bud Light for a Florida–based distributor have grown accustomed to car horns, middle fingers and jokes amid a weekslong boycott, but say they have struggled to ignore thousands of dollars in lost commission pay, two sales supervisors at the distributor told ABC News.
A typical salesperson at the distributor made roughly $2,000 less in May than he or she would have over each of the previous two years, suffering primarily from a decline in Bud Light sales that reached as much as 60% over the week ending on Memorial Day, the sales supervisors said.
"This has really, really killed a lot of the guys who are commission-based. That's who it's really hurting," one supervisor said. "There's nothing they could've done -- this was thrown in their faces."
A consumer boycott of Anheuser-Busch InBev over a promotion in April from a trans influencer has pummeled the company's stock, but it has also brought financial pain for thousands of salespeople at independent distributors nationwide, many of whom depend largely on performance-based pay, former Anheuser-Busch InBev executive Anson Frericks told ABC News.
Sales of Bud Light have recorded declines for seven consecutive weeks after a product endorsement from Dylan Mulvaney, a transgender influencer, sparked backlash among many conservatives.
The boycott gained momentum, meanwhile, after the initial response from the company was perceived as conciliatory by some LGBTQ advocates, prompting frustration on the left.
Those losses have slashed the income of salespeople who work for roughly 500 independent wholesalers that sell Anheuser-Busch beverages to restaurants, bars and grocery stores, according to interviews with two distributors, two sales supervisors and Frericks.
(Excerpt) Read more at abcnews.go.com ...
I like the joke somebody came up with.
“An adult novelty company has come up with a battery powered insert that looks like a beer can and can illuminate a room. They call it the “Bud Lite Butt Light”.
Yep. That's it in a nutshell.
Or maybe they should consider how important it is to have people who know their customer base in charge of marketing. Harvard MBA’s selling commodity beer in cans to working class or frat boys looking for a cheap beer? Probably not a good mix in the vat.
Not their fault.
That said, time to alter biz model.
AB, esp including Bud anything, made the decision to ID w the trans whatevers.
Toodles.
Blame the company not the customer
Maybe some of these businesses are starting to wake up and realize that a good portion of the public isn’t quite as depraved as they imagined them to be and don’t care about this garbage! Perhaps in a few more years if things keep going the way they are more people may embrace this lifestyle realizing that they may have missed something, but I think we are not quite there yet, and this marketing genius Alissa Heinerscheid just pre-maturely jumped the gun
Suck it up buttercup.
Oooops ... wrong thread.
Maybe they can sue the marketing department for incompetence and intentionally causing financial damage. The shareholders definitely should sue them.
Thank Alissa Heinerscheid for associating Bud Lite with a mouthful of tranny spit. Well done.
One of the key component of a good sales person is the freedom to tell management “You are making a big mistake”
Bud did this to themselves.
“this was thrown in their faces.”
By their own company hiring some crazed Wokester to come up with an advertising campaign calculated to poke their loyal customers in the eye. Don’t blame the customers who are fed up with having this deviant behavior pushed at them. The fault lies within the company.
Are there any sit-down Pizza Huts left? I used to like their lunch buffet. Can’t find anything but carry-out stores any more.
if I worked for a company who sucked up to queers, I wouldnt be working for that company.
This week Phoenix Beer Distributing is featuring the beer from microbrewery Happy2Hop.
Please tell us if we should restock it. This is store #432.
I saw a quote the other day that has since vanished, I think it was probably launched a little too soon. It said that “Right wing boycotts are financial violence”.
As you guys no doubt know, EVERYTHING is violence to the left. “Silence is violence”, “Speaking out against the trans lifestyle is violence”, etc.
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