Posted on 05/20/2023 11:29:23 AM PDT by Libloather
Molson Coors, the owner of Miller Lite, is defending the marketing executives behind a recent TV ad that drew fury from some conservatives, warning that it will not tolerate personal attacks on its employees.
The Miller ad, which aired in March for Women's History Month but has re-emerged online this week, disavows the brand's prior campaigns that relied heavily on scantily-clad women.
Molson Coors chief marketing officer Sofia Colucci came under withering online personal attacks over the ad, and took down her social media accounts in the face of hysterical right-wing outrage.
'People can take issue with our ads or our brands, but we won't stand by as people personally attack our employees—especially given that these are company decisions, and are never made by one single person,' a Molson Coors spokesperson told the Wall Street Journal on Friday.
The ad stars comedian comedian Ilana Glazer satirizing the sexist history of beer advertising, in a campaign that offers to buy back old Miller Lite posters featuring women in bikinis and turn them into compost for hops used by female brewers.
The Miller Lite saga -- and Molson Coors' response -- stands in contrast to rival Anheuser-Busch's handling of a parallel controversy over Bud Light.
On April 1, transgender influencer Dylan Mulvaney posted a video on Instagram of herself cracking open a custom can of Bud Light featuring an image of her face, which she received as a gift from the brewer in a marketing collaboration.
Three days after Mulvaney's post, Kid Rock posted a video of himself shooting cases of Bud Light, and the controversy exploded -- but Anheuser-Busch retreated into silence for weeks after issuing a terse statement.
(Excerpt) Read more at dailymail.co.uk ...
Nothing is more attractive than a masculine female who swears up a storm. </sarc>
https://www.youtube.com/watch?v=W1TA52BfoL4
Hamms Beer - Sky Blue Waters Commercial | 1960s
lol
As far as I know, PBR is still red-blooded American. Just keep cranking it out, please!
I don’t think she cares one way or another. She’s an actress who gets paid to say this stuff in a commercial. I doubt she even drinks Miller Lite.
check your history miller lite
those women were brewing beer in bikinis
it was hot in there
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