Posted on 05/20/2023 11:29:23 AM PDT by Libloather
Molson Coors, the owner of Miller Lite, is defending the marketing executives behind a recent TV ad that drew fury from some conservatives, warning that it will not tolerate personal attacks on its employees.
The Miller ad, which aired in March for Women's History Month but has re-emerged online this week, disavows the brand's prior campaigns that relied heavily on scantily-clad women.
Molson Coors chief marketing officer Sofia Colucci came under withering online personal attacks over the ad, and took down her social media accounts in the face of hysterical right-wing outrage.
'People can take issue with our ads or our brands, but we won't stand by as people personally attack our employees—especially given that these are company decisions, and are never made by one single person,' a Molson Coors spokesperson told the Wall Street Journal on Friday.
The ad stars comedian comedian Ilana Glazer satirizing the sexist history of beer advertising, in a campaign that offers to buy back old Miller Lite posters featuring women in bikinis and turn them into compost for hops used by female brewers.
The Miller Lite saga -- and Molson Coors' response -- stands in contrast to rival Anheuser-Busch's handling of a parallel controversy over Bud Light.
On April 1, transgender influencer Dylan Mulvaney posted a video on Instagram of herself cracking open a custom can of Bud Light featuring an image of her face, which she received as a gift from the brewer in a marketing collaboration.
Three days after Mulvaney's post, Kid Rock posted a video of himself shooting cases of Bud Light, and the controversy exploded -- but Anheuser-Busch retreated into silence for weeks after issuing a terse statement.
(Excerpt) Read more at dailymail.co.uk ...
I’d like to thank A-B and Molson-Coors for helping me complete my journey to exclusively craft beers. There’s no turning back, and I’m grateful.
Indeed.
The marketing moron that is causing all the anger at Miller Lite is named Elizabeth Hitch. So they are throwing a temper tantrum because their beer sales are about to follow Bud Light and they keep insulting and now threatening their customers.
Translation...
The allegedly offensive comments were actually written by Hard Left provocateurs.
First we sink crud light...
Then we come for the feminazi’s..
One by one, the domino’s will fall..
I’m sure there were some ads but I don’t recall much bikini content in Molsen beer ads growing up in Canada. The rules back in the day prevented showing someone even drinking any alcohol so you could only show the beer in a glass but never being consumed.
No problem here, only I forgot what product was being advertised. Cleavage and Cat Fight were distracting, NOT.
“...but we won’t stand by as people personally attack our employees...”
Trying to distract and change the topic. The topic is company wokism and cultural assault, not who works for the company. How many people know anyone who works for Miller Lite? And, everyone knows it is the headhogs making the decisions.
Perhaps snipers, fighter pilots, escaped criminals, and lion tamers?
How will they “not tolerate” purported attacks? Refuse to sell to anyone who criticizes their decisions?
Is Yuengling the only major U.S. brewery that hasn’t surrendered to the WOKE mob ?
Will never purchase that piss liquid again.
“… but we won’t stand by as people personally attack our employees—.
Ho an about employees who express an un some idea?
Yeah that’s what I thought.
I guess her dropping the s*** word all around makes her sound tough??
Article is so poorly written that it is the Daily Mail that screwed up.
If you drink beer find a local micro brewery
They really don’t seem to want to sell their beer.
“Do the Wokey Brokey as you gaslight everyone
That’s why you’re broke and done”
They used a bikini model to piss on old bikini model ads.
https://www.google.com/search?q=Ilana+Glazer+bikini&tbm=isch&ved=2ahUKEwig49bC-oT_AhUBOUQIHcA0BFMQ2-cCegQIABAA&oq=Ilana+Glazer+bikini&gs_lcp=CgNpbWcQAzoECCMQJzoFCAAQgAQ6BwgAEIoFEENQ_wRYjRpg7BtoAHAAeACAAZUBiAHuBJIBAzcuMZgBAKABAaoBC2d3cy13aXotaW1nwAEB&sclient=img&ei=PUtpZODQKIHykPIPwOmQmAU&bih=468&biw=975&client=opera&hs=HiE#imgrc=CVG2OtUoYDkLeM
She really needs to shave those armpits.
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