Posted on 05/02/2023 9:20:29 AM PDT by Red Badger
Bud Light is in big trouble as sales continue to plummet, according to data released by Bump Williams Consulting.
As Slay News has reported, decent-minded Americans everywhere have been boycotting Anheuser-Busch products after Bud Light tried to pour “woke” ideology down their throats.
Bud Light sales were down 21.4% compared to the same time last year.
The week before, sales were down 17%.
“Larger packages of Bud Light are not being purchased — the 30-pack suitcases, the 20 packs, the 18 packs, the 12 packs — they’re all being impacted,” Williams said.
“It’s going to be very very hard to reverse the decline.”
“I think it runs the risk of losing that No. 1 position at the end of calendar year 2023 to Modelo Especial,” Williams said.
Bud Light is the bestselling beer in the US.
Last year, sales were around $4.8 billion.
The No. 2 brand, Modelo Especial, sold $3.75 billion while Michelob Ultra generated $3.3 billion in sales.
“Her big miss was I don’t think she understood who the core Bud Light shopper was,” Williams said of Alissa Heinerscheid, the marketing executive behind the self-destructive campaign featuring transgender Dylan Mulvaney.
As Slay News reported, just before the campaign dropped, Heinerscheid trashed Bud Light’s customer base and vowed to turn the brand “woke.”
“When she came out with her comments, they were deemed as being derogatory, insulting, and juvenile,” Williams said.
“And the Bud Light drinkers said ‘Enough of that’.”
Former Anheuser-Busch president of sales and distribution, Anson Frericks, said:
“Anheuser-Busch has forgotten who it is accountable to.
“Its accountable to its shareholders.
“We’re a month into this controversy and the reason we’re still into this and still talking about it is Anheuser has not been clear about what Bud Light stands for.
“Traditionally it’s been an apolitical brand that did not get into politics.”
According to The New York Post:
A staggering sales hit for Bud Light is worsening with each passing week following an ill-fated marketing tie-up with transgender social media influencer Dylan Mulvaney — with the latest weekly figures showing a staggering 21% drop.
During the week ended April 22 — the most recent industry data available — Bud Light sales plunged 21% — accelerating from their 17% slide a week earlier and an initial weekly drop of 6% when the controversy kicked off during the first week of April, according to Nielsen IQ and Bump Williams Consulting.
Meanwhile beer volumes — the number of cases sold, whether in packs of 12, 18, or 24 cans — dropped an even steeper 26% last week, versus a 21% drop a week earlier and an initial drop of 11%, according to the data.
It isn’t stupid, or put another way, this wasn’t a mistake, they know exactly what they are doing. It isn’t some coincidence or grass roots movement occurring causing major corporations to shoot themselves in the head.
They “win” either way - either the destruction of beloved American brands, or they successfully infiltrate another American brand.
At the end of the day, it’s just beer. Watered down beer. A-B doesn’t really care, or at least InBev doesn’t really care - people haven’t stopped drinking beer - they just changed out.
So if they switch to Busch Light - that’s another A-B product! Corona? Yep. LaBatt’s? Guess who!?
i like their new slogan
easy to drink
easy to enjoy
easy to buy another brand of beer
it is so weird
they had been experiencing declining sales before
all this happened
but they never once discussed
improving the product
weird
This is exactly why they call themselves progressives. 2 steps forward and 1 step back is their path to “progress”.
YouTube is killing their brand. Everyday joes are making their own parity and they are very good.
Look up “ESG score” or similar, and it will start to make sense.
Like a “social credit” score, except for corporations. Big $$$ involved, apparently. From out here in the cheap seats, it looks a lot like extortion, basically.
Memorial day is coming up. That is the official kick off for summer. I don't have any official figures,but I'm betting more beer is consumed the next 3 months than anytime in the year and Bud light is on every bodies S**T list. This could be catastrophic for Budweiser!
Play stupid games. Win stupid prizes.
It’s pretty weird, because they should have known this would destroy their brand. It’s not exactly a boycott. No one wants to drink gay beer.
Maybe there is something more going on that they would intentionally destroy their business.
Probably the sales are a lot worse than it seems, because a lot of retailers are selling it at a loss. Like Costco 36 cans for $15. The retailers won’t order more.
She had one job.
They can still sell it for killing slugs
No biggie, she ruined a brand and singlehandedly lost tens of millions of dollars in just weeks.
Bud Light for the light in the loafers crowd
Hey, one mistake, she made just one mistake!
She’ll be a great success over at her new job...VP of marketing at Zima.
Zima is still a ‘thing’?...................
AB owns modelo
Salt is cheaper.......................
i love cheladas too
but i started making my own with yuengling
I only drank Bud lite if it was given to me. I considered it about like bottled water.
I like Yuengling as a cheap beer, but prefer Pilsner Urquell. It’s worth the price.
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