Posted on 05/02/2023 9:20:29 AM PDT by Red Badger
Based on the number of Miller Lite cans on the side of my road, I would gather sales are UP!
By inserting Bud Light into the culture war, the brand’s marketing team assured that there would be no natural stopping point for its slide and no clear path to recovery.
Look, there is a silver lining. Now that Bud light caters to the trans community and is known as the Beer for trans people, stats show that the number of people who want to transition have doubled. So maybe when have the population transitions Bud will get back their market share, the trend is their friend.
“I want you to get up right now. Sit up. Go to your windows. Open them and stick your head out and yell – ‘I’m as mad as hell and I’m not gonna take this anymore!’ Things have got to change. But first, you’ve gotta get mad!…You’ve got to say, ‘I’m as mad as hell, and I’m not gonna take this anymore!’ Then we’ll figure out what to do about the depression and the inflation and the oil crisis. But first, get up out of your chairs, open the window, stick your head out, and yell, and say it: ‘I’m as mad as hell, and I’m not gonna take this anymore!’
Unfortunately, my wife drinks Bud Light Cheladas so she will continue to buy them.
I would switch her over to Modelo but they only make them in 40oz cans
Whole bunch of folks here said that...
I can’t take credit for it. Don’t know who came up with it, but it is brilliant.
Of course she knew. She was just pushing her agenda.
Tranny Fluid!!!
The #2 and #3 brands listed in the article, Modelo and Michelob, are both AB InBev brands. They need to go too.
i think the answer is obvious
there needs to be a personal social credit score
and if you do not drink bud light
you lose points
btw i am currently less than zero
Because normally when they do it, conservatives make a little stink, then keep on buying their products for the most part.
If they cross the left, on the other hand, the left will ding their DEI and ESG scores and then the megafunds won’t invest in them and banks won’t give them loans.
I’m guessing her boss knew too.
You don’t have be a rocket scientist to be aware of the culture wars going on in the US and which side is which.
More ‘elites’ giving the finger to American citizens. Fine. We’re returning the favor.
\
In another time and another place, those involved in making this marketing decision would have been publicly executed.
Weaponized targeted boycotts work.
Miller Light is a good sub.....................
you make an interesting point
with pride month coming up
how will AB respond?
Well then, there's always JAX beer. Oh, wait...
I’m thinking the Alissa woman thought this would be her ticket into WOKE stardom. She would get those coveted invites to the A listed parties and become sought after for higher positions.
Perhaps she did.
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