Posted on 05/01/2023 10:36:00 AM PDT by Morgana
A leftist pro-LGBT organization is trying to pressure Anheuser-Busch, the maker of Bud Light, to come out publicly and announce its support for controversial transgender influencer Dylan Mulvaney.
The Hill reported that the Human Rights Campaign sent a letter to Anheuser-Busch last week that criticized the company’s response to the significant backlash that it has faced across the country over its paid marketing engagement with Mulvaney.
“In this moment, it is absolutely critical for Anheuser-Busch to stand in solidarity with Dylan and the trans community,” the letter states. “However, when faced with anti-LGBTQ+ and transphobic criticism, Anheuser-Busch’s actions demonstrate a profound lack of fortitude in upholding its values of diversity, equity, and inclusion to employees, customers, shareholders and the LGBTQ+ community.”
“This not only lends credence to hate-filled rhetoric, it exposes Anheuser-Busch to long-term business impacts with employees and customers increasingly looking for steadfast commitment to LGBTQ+ corporate citizenships,” the letter said.
The organization is preparing to punish Anheuser-Busch by lowering its “long-standing 100 percent Corporate Equality Index score” because of how it has responded to the controversy, the report said.
The letter said that the Human Rights Campaign wants the company to release a statement “reaffirming its full support for its transgender customers, shareholders, and employees.”
The company has declined meeting with the organization, the report said.
The controversy surrounding Anheuser-Busch was worsened after CEO Brendan Whitworth issued a statement on April 14 that did not make mention of Mulvaney, transgenderism — or offer an apology to offended customers.
“We never intended to be part of a discussion that divides people,” Whitworth said in the statement. “We are in the business of bringing people together over a beer.”
BeerBoard, a tech company that provides data to the beverage industry, said this week that Bud Light has seen a significant decline in pours at restaurants and bars across the U.S. following the controversy.
The company has since placed two of its executives on leave, including Daniel Blake, who is in charge of marketing for Anheuser-Busch’s mainstream brands, and Bud Light Vice President of Marketing Alissa Heinerscheid.
😂😂😂. Good call!
They’ll mount almost anything.
Hahaha. Yea…
Let’s see a fraction of a percent of the population and I bet a fraction of a fraction of a fraction of a percent of consumers of AB products are demanding that the company validate their neuroses or else.
AB telling them to pound salt and actually standing their ground against all the crazy without wavering is probably the only way they would wind up recovering from the incredible stupidity of getting in bed with these nuts to begin with.
Double down on stupidity!
W O W
Akin to telling the captain of the Titantic to increase his speed as everyone knows even God can’t sink his ship.
We really need to find a way to effectively push back on the hate and phobic labels.
We are pro-mental health.
As Catherine Hepburn put it a great Wayne western:
“I do not fear the skunk, I simply do not care for its odor.”
Search still works.
Yes, AB, keep doing what you’re doing.
Budweiser has painted itself into a corner. :)
There is a significant shortage of beds at mental health facilities.
Pfft. They might as well…they are already toast for most thinking Americans.
They can do what they wish. I don’t think they are coming back from that.
I did search
OK AB, it’s down to the nut cuttin, where are you going to stand? with the less than 1% or everyone else??
Going to be fun
Whitworth basically told people that they should just accept the abnormal as normal and get over it.
I thought of you when posting. Some jokes write themselves.
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