Hahaha. Yea…
Let’s see a fraction of a percent of the population and I bet a fraction of a fraction of a fraction of a percent of consumers of AB products are demanding that the company validate their neuroses or else.
AB telling them to pound salt and actually standing their ground against all the crazy without wavering is probably the only way they would wind up recovering from the incredible stupidity of getting in bed with these nuts to begin with.
They are not woke for woke’s sake. They are worried about their troubles with ESG and DEI scores and regulatory problems, maybe even bank problems.