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Bud Light Plans to 'Spend Heavily' on Re-vamped Marketing Campaign After Dylan Mulvaney Controversy
Radaronline ^ | 4/27/23 | Aaron Johnson

Posted on 04/28/2023 5:27:44 AM PDT by Libloather

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Ticked-off consumers, losing revenue, spending heavily. Great business model.
1 posted on 04/28/2023 5:27:44 AM PDT by Libloather
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To: Libloather

A swill in drag is still a swill. Good luck selling the product.


2 posted on 04/28/2023 5:29:55 AM PDT by CatOwner (Don't expect anyone, even conservatives, to have your back when the SHTF in 2021 and beyond.)
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To: Libloather

Bud lite sucks like DC swamp water.


3 posted on 04/28/2023 5:31:16 AM PDT by Delta 21 (MAGA Republican is my pronoun.)
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To: CatOwner

Without an obsequious apology and complete disavowel of any support for normalization drag queens, NO SALE.


4 posted on 04/28/2023 5:32:59 AM PDT by Westbrook (The Democrats are wizards at two things: Finding votes and losing evidence.)
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To: CatOwner

Yep.

And how are they going to revamp? By celebrating the hardworking men who have spent billions on their crappy product????

You can’t spit in someone’s face and expect for anyone to forget about it.

Screw them and their crap product.


5 posted on 04/28/2023 5:33:41 AM PDT by Cowgirl of Justice
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To: Libloather

affiliated brands:

https://en.wikipedia.org/wiki/AB_InBev


6 posted on 04/28/2023 5:35:20 AM PDT by Brian Griffin
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To: Libloather

A good start would be a Clydesdale drop kickin’ Mulvaney’s ass back “across the pond”. We’ve already got all the trannies we can handle.


7 posted on 04/28/2023 5:35:26 AM PDT by FlingWingFlyer (It's time to indict the Dung Beetle Party's token affirmative action chubby cheeked shyster lawyer.)
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To: Libloather

Yeah, let’s see some more fugly “things” on your beer cans, there.


8 posted on 04/28/2023 5:35:32 AM PDT by Da Coyote
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To: Libloather

It is if they did this to get Deep State to agree to a merger.


9 posted on 04/28/2023 5:36:47 AM PDT by mewzilla (We will never restore the republic if we don't first secure the ballot box.)
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To: Libloather

Bud lite customers are happy to have an anonymous target for their ‘here’s my pronouns’ pitch.

It won’t ever end.


10 posted on 04/28/2023 5:36:54 AM PDT by stanne
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To: Libloather

I wouldn’t care...one way or another, but I think those who departed...had a chance to try other low-cal beers, and found better tasting beer options.

It’s not like it was 25 years ago, with just a handful of options...there’s probably thirty different low-cal beers out there.


11 posted on 04/28/2023 5:38:11 AM PDT by pepsionice
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To: Westbrook
And even then, you would doubt their sincerity at this point.

What they need to do is pull it off the market, sell it under another label, bring back the Clydesdales and maybe bring it back in a couple of years IF polling shows that their customer base accepts their apology as sincere rather than sanctimonious.

12 posted on 04/28/2023 5:38:29 AM PDT by Vigilanteman (The politicized state destroys aspects of civil society, human kindness and private charity.)
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To: Libloather
They still can't face the fact that need to completely renounce the tranny and all that campaign stood for and publicly fire the ad execs who approved that direction.

And invest their money on improving that swill so it's more palatable.

13 posted on 04/28/2023 5:38:32 AM PDT by Chainmail (Harrassment, to be effective, must be continuous.)
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To: Cowgirl of Justice
"Okay, (pitching the concept)... We change the name to 'Stud Light'. In the commercial, we get this Rambo looking guy with a bandana headband and two belts of ammo crossed over his bare chest. He bursts into a gay bar, shoots up the place.. He saddles over to the bar and orders..Stud Light....

Over the soundtrack, the bar has switched to country music.

14 posted on 04/28/2023 5:39:37 AM PDT by fhayek
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To: mewzilla

And just out of curiosity, how much beer do local, state, and the federal governments buy with taxpayer money...?

Wanna bet which company’s they’ll be using our tax money money to buy in the future.

AB InBev might be laughing all the way to the bank...


15 posted on 04/28/2023 5:40:17 AM PDT by mewzilla (We will never restore the republic if we don't first secure the ballot box.)
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To: Libloather
Anheuser-Busch "did promise to spend lotsa dough on Bud Light [marketing]

So they are recruiting more trans people to sell their trans beer to trans? That's smart, focus on .02% of the population.

16 posted on 04/28/2023 5:41:48 AM PDT by 1Old Pro
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To: Libloather
I don't see how anything short of a complete disavowal and refutation is going to get their market share back to anything like it was. Even that may not be enough.

If they produced a video of Spuds McKenzie working on a Dylan Mulvaney chew toy with a voice-over from the CEO saying, "We made a mistake, and we apologize. We catered to a movement that is ultimately destructive to the fabric of traditional American culture, and our customers spoke out. Traditional values made America a great country, and traditional America made AB a once great company. AB rejects our former efforts to support and endorse the LGBTQ lifestyle and have severed all ties with Dylan Mulvaney. AB will immediately cease any donations we have previously made to groups supporting deviant lifestyles." (Video then switches to a Clydesdale stomping a rainbow flag in the dirt) and then fade out...

...It might be a start, but it'll never happen.

17 posted on 04/28/2023 5:42:16 AM PDT by Joe 6-pack
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To: Libloather
As Bud Light's parent company worked overtime to repair its public image...

But does not publicly disassociate with the queer tranny.

They will just spend more $$ to try and get customers back.

And for those who switch back - what does that say about them?

18 posted on 04/28/2023 5:42:36 AM PDT by grobdriver (The CDC can KMA!)
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To: Libloather

Good, save the jobs and businesses of hard working Americans by being forced to spend more money. I like it!


19 posted on 04/28/2023 5:42:42 AM PDT by jmaroneps37 (Freedom is never free. It must be won rewon and jealously guarded.)
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To: Libloather

20 posted on 04/28/2023 5:43:53 AM PDT by Bobalu (There was always going to be a reckoning....... and here it is.)
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