Bud lite sucks like DC swamp water.
Yes, Bud light sucks, as does Miller Lite, Rolling Rock Light, Corona Light, Coors light, Michelob Ultra and every other low calorie beer made in the US & Canada.
The only light beers that are any good are Mich Light, SOL, and one or two others. I always though Mich light tasted better than the original Michelob. We all know it is a crap beer in comparison to hundreds of other choices in beer or Ale.
The fact is up until a month ago Bud Light was the number one volume selling beer in the world. Its competition was not Sam Adams lager or Guinness. Its biggest competitor was Miller Lite. Less filling/tastes great, etc. The people that drank it did because a draft at happy hour even in higher end gin mills was the CHEAPEST DRAFT on tap. $3-4/pint. Instead of $6-9 for other draft beers. These are people that did not drink just one or two Bud Light drafts. They drank 4-6 or more. I know one. He is an alcoholic.
Their other target market was young college age males and females. Again, people who drink to get DRUNK. It was also a very blue collar beer choice. So, their marketing campaign with a tranny was just incredibly STUPID. Which is why their sales tanked and the VP in charge was fired.
Now, after paying the price for a stupid marketing choice they are trying to SAVE the BRAND. They are going to spend millions trying to get back to where they were a month ago.
When their biggest concern was trying to get people to drink their crappy beer instead of Miller or Coors crappy beer. So, good luck ABV. You are going to need it.