Posted on 04/25/2023 12:08:33 PM PDT by Morgana
Bud Light has suffered another blow in the fallout from its Dylan Mulvaney partnership as its rivals' sales have spiked while its seen huge losses.
Coors Light and Miller Lite both saw bumps to sales while the Anheuser-Busch-owned brewer saw them plunge.
The flagship American brand has suffered a 'staggering' hit, which resulted in two senior members of the team being placed on leave.
Bud Light's VP of marketing, Alissa Heinerscheid, took a leave of absence while the VP for Mainstream Brand, Daniel Blake, stepped down some days after.
The pair have faced the brunt of the criticism, with a report from Insights Express, a beer-focused newsletter, saying it is an 'extremely difficult scenario' for the business – adding 'these numbers are staggering'.
In the week after the campaign launched, April 1, Bud Light dollar sales dipped 6 percent, as Coors Light rose 3.5 percent and Miller Lite 3.1 per cent.
As the backlash ramped up against Anheuser-Busch, with Kid Rock opening fire on several cases of the beer, their sales dropped 17 percent in the week of April 18.
By comparison, Coors Light saw sales rise by 10.6 percent, while Miller Lite scooped up even more profit with sales rising 11.5 percent.
Last week sales of Bud Light had risen slightly, with the company seeing just a 6.7 percent dip in sales, with both their rivals seeing a huge increase of 18 percent.
Bud Light is the largest beer brand in the US, but their decision to work with Mulvaney has seriously affected the company.
During the NCAA basketball tournament from March 18 to April 1, it was the clear leader of all Light beers, up 15 percent, according to Brewbound.
(Excerpt) Read more at dailymail.co.uk ...
Other beers fell into decline and they never even paid a tranny to insult their customers:
Ballantine
Dixie
Falstaff. In the 1960s it was the third-largest beer brand in the U.S.
Meister Brau
Olympia
Rheingold
Schaeffer
Schiltz
Stroh's
They have a dark beer? How does it compare to Beck’s Dark?
That brings back memories of High School, sneaking out of Cross Country and those Schmitt Big Mouths.
Lukewarm, sitting in a culvert off a gravel road. But when you are 17 and supposed to be running cross-country; it was a big deal. Or those Miller Ponies .... Hamms....
Damn, I’m old.
I’ll add Jax Beer to your list.
Good one.
“My first thought. Coors? Lol.”
Coors is my favorite. You must not know how good it tastes after a long day in the mine/grass cutting.
Hamm’s is still around..had a resurgence
I think Beck’s is better but Black & Tan is decent. They also have a Porter that my husband likes but I tend to like the ales.
Wonder if anyone is tracking those sales? Bud light regular here. Until now little reason to change.
We don’t agree on DJT and RDS, but we agree on Yuengling. Maybe after everything shakes out like I think it will, Ron can hoist an Octoberfest for Don in 24, and President Trump can tip his Dark Brewed Porter to President elect DeSantis in 28. And we passionate conservative Freepers can enjoy a Yuengling Traditional Lager together both years. And bury woke, and extinguish the Marxism.
Did we win though? Did the NFL apologize and publicly denounce the kneelers?
No, and they never will.
You have to take your victories when and where you can, even the ugly ones.
Desantis will not be PRes. in ‘24.
Desantis will not be PRes. in ‘24.
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