Posted on 04/11/2023 12:07:57 PM PDT by Red Badger
A large segment of Americans like light beers. It's always been that way.
I never bought into the trendy IPA beer thing, even while living in its epicenter. I just kept drinking American, Mexican and European lagers and pilsners. I don't prefer the reduced calorie beers, but millions of people do. Which is why, according to the article Bud Light was the largest selling beer in America
Arrogant Miss Priss thought it needed "brand freshening" and there was something wrong with it because men drink it.
I wonder what the NEW biggest selling beer in America will be?
One thing for sure: it's won't be something like Weasel Snot Extra Triple Hoppy India Pale Ale even though beer snobs think it should be.
Funny thing, as we get older a few of the guys who used to drink nasty IPAs now seem to enjoy Pacifico and such.
Take your shit swill and take it to Belgium. Bud is a dud.
Exactly...and statues, monuments, gun owners, history, Americana in general etc.
Nike has hired her to push sports bras. Active women need them, trans women don't but pretend they do. I wonder what real women think about all this - insulted or just shake their heads at the insanity?
You think this can’t happen? Remember Schlitz, the number one beer in America?
Well Bud light is not beer. Better to avoid it completely
“...normally sells three kegs of Bud Light during the weekly event..”
And that’s just to three Irishmen!😀
They need to publicly Fire the stupid moo cow that did this.
They wouldn’t drink it either..................
They’re all made by the same company
Sales are booming with the 3% of the 3% of our total population.
All Coke had to do was start making Old Coke again.
It wasn’t “Old Coke”.
Classic coke is cheaper than old coke to produce, and tastes much more like old coke than new coke. Take a revenue hit for a month, get all sorts of publicity via the controversy, and then pull a bait and switch that almost no one notices. Brilliant.
On the other hand, all that AB may claim is that it has forced the Bee to stop being straight satire, but instead to report real news that can pass for fake satire
https://babylonbee.com/news/beverage-pretending-to-be-beer-features-man-pretending-to-be-woman
InBev is too huge and distributed to kill, but Bud Light?
~~~~~~~~~~~~~~~~~~~~~
I want a readily available link on my phone... no matter where I am, I can type in the name of a beer and it immediately tells me who owns the company and who profits from the sale of the beer to me. There is no point in all this driving Bud sales through the floor and Corona sales through the roof.
“Sometimes you just want to drink a beer without getting a lecture on social or political commentary or someone's sexual orientation, said Patrick Imig, a hospitality consultant in St. Louis.
I think of all those semi trailers driving around America with giant graphics of “Bud Light” displayed on the sides. That will sure impress beer drinkers now.
If Bud Light was the #1 selling beer in America, then why on earth did she call it “a dying brand”?
Nothing wrong with a brand refresh campaign. Or a brand reminder campaign. I’ve been in branding and marketing my entire professional career. I have tried as hard as I can to look at this without sociopolitical angles but I guess there is no avoiding that. This was obviously thought out, and determination made that it would be a good way to bring attention to the product. And so I’d have to concur with others that who said this brand manager really must live in a bubble and have not thought at all about who their customers are right now. Of course, those who stop drinking Bud Light will be labeled of as some kind of “ist” or “phobe” but that is, ahem, overly broad. People associate themselves with their favorite brands - of beer, of cigarettes, shoes, even fast food. It’s almost part of their identity. This kind of marketing move disassociates them from the way they think of themselves. It should have been totally expected but they will just write it off as a bunch of gay/trans haters when really it’s as much if not more about their own personal esteem.
For me, I don’t drink much. The missus doesn’t drink at all, so it’s a delicate balance. Friday’s I might pick up some beer or wine but finish it all by Saturday. Social scenes I’ll drink more and wider variety. Not a fan of IPA myself either. Never liked Bud or Bud Light or Pabst at all I get instant indigestion from the first sip. Miller is OK. Coors Light I have a certain personal fondness for. Modelo tastes OK but gives me digestive problems. Pacifico is tasty. I like some of the stronger Belgian ales but maybe that’s just because they are stronger and I only drink for about 5 hours a week I want it to count :-)
I don’t always boycott beer but when I do it’s because they represent prancing faggots.
Uhhh Yeah right! The ballot printers will have to work for 6 months to get enough counterfeit ballots.
You guys who do not accurately grasp what I am saying about the corruption of government causing the civil war need to read this.
Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.