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Bud Light's VP says she wanted to update the 'fratty' and 'out of touch' branding with 'inclusivity' days before Dylan Mulvaney's controversial partnership with beer was unveiled
Daily Mail UK ^ | April 10, 2023 | Ross Ibbetson

Posted on 04/10/2023 7:42:26 AM PDT by Morgana

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To: BenLurkin

I figured it would be a woman.


41 posted on 04/10/2023 8:14:28 AM PDT by aquila48 (Do not let them make you "care" ! Guilting you is how thery control you. )
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To: Jim Noble

I was thinking of Hillary, not Bill. She is absolutely tone-deaf.


42 posted on 04/10/2023 8:14:40 AM PDT by ProtectOurFreedom (I don’t like to think before I say something...I want to be just as surprised as everyone els)
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To: gundog

In Kamala’s defense, when she was 20-25 years younger, I could see how some old man whore like Willie Brown might find her attractive and give her a job.

In the Bud Light VP’s case, she fugly as in Wolf Ugly, virtually no one would give her a job in exchange for a BJ.


43 posted on 04/10/2023 8:14:56 AM PDT by srmanuel
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To: Morgana
she wanted to update its 'fratty' branding with 'inclusivity'

Yeah, who needs those "fratties", anyway? When I was president of my chapter, the Bud rep (to my own peril) made sure I had a fresh keg in the President's Suite at all times. But, hey, you go after the Bubble Bath Bois, lady! They are clearly the future of kegger parties.

44 posted on 04/10/2023 8:15:38 AM PDT by LittleBillyInfidel (This tagline has been formatted to fit the screen. Some content has been edited.)
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To: Morgana

“I’ll take I think she’s a lesbian for $200 Ken.”


45 posted on 04/10/2023 8:17:00 AM PDT by jmaroneps37 (Freedom is never free. It must be won rewon and jealously guarded.)
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To: ProtectOurFreedom

Too white, too cis gendered male, too working and middle class.

But ask yourself this, Alissa...

Who makes up the largest sexual preference demographic in the USA?

Gays? Transvestites? Transgenders? Lesbians? Bisexuals?

No. Cis gender or normals or heterosexuals, or whatever you wish to call them, are by far the biggest group and therefore provide the most potential for beer sales.

Marketing 101. Pay on your way out.


46 posted on 04/10/2023 8:20:03 AM PDT by Alas Babylon! (Gov't declaring misinformation is tyranny: “Who determines what false information is?” )
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To: srmanuel

Atlas Shrugged was supposed to be a novel and a cautionary tale, not a documentary.


47 posted on 04/10/2023 8:21:13 AM PDT by Noumenon (You're not voting your way out of this. KTF)
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To: ProtectOurFreedom

“I was thinking of Hillary, not Bill. She is absolutely tone-deaf.“

Yes, but she was never President and had remarkably little political influence during her years in the game, now long over.


48 posted on 04/10/2023 8:23:38 AM PDT by Jim Noble (You have sat too long for any good you have been doing)
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To: Morgana

“...because otherwise ‘there will be no future for Bud Light.’”

Looks like she yanked that future into the immediate present.


49 posted on 04/10/2023 8:26:36 AM PDT by odawg
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To: Thommas

They will be studying her advertising skills at Harvard on how to fail a company.


50 posted on 04/10/2023 8:26:55 AM PDT by George J. Jetso
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To: Morgana

Bud tastes nasty so the brand has to expand to try to capture people who either don’t drink beer, or already drink an artisanal beer.


51 posted on 04/10/2023 8:30:17 AM PDT by Savage Rider
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To: wardaddy

My standards must be higher- she’s hideous.


52 posted on 04/10/2023 8:32:17 AM PDT by freedomjusticeruleoflaw (Strange that a man with his wealth would have to resort to prostitution.)
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To: srmanuel
Well, I guess that’s the difference between politics/government, and the private sector. The truly venal can (and do) excel in the former, if they can just get their foot in the door. LBJ with Precinct 13, Nixon answering an ad to run for Congress...Pelosi, the Clintons... .

The AB exec checks enough boxes to Peter Principle her way into good money...female, Ivy League (read “woke”), probably a sorority girl, may have been involved in drunken shenanigans with the right frat boys for future job prospects. Who knows where Monica Lewinsky might be if she’d played ball. Wasn’t Vernon Jordan looking into getting her an exec position at Revlon?

53 posted on 04/10/2023 8:36:25 AM PDT by gundog (It was a bright cold day in April, and the clocks were striking thirteen. )
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To: freedomjusticeruleoflaw

At this point, I am doubting whether SHE is a SHE.


54 posted on 04/10/2023 8:36:46 AM PDT by madison10
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To: BenLurkin

Nutcase that should be unemployed and shunned by the corporate world for throwing away profits and dividends, and sued by shareholders within an inch of her life. The majority of America’s beer drinkers don’t give a crap about your feeeeeelings or those of the misfit delusional mentally ill fake women and men, Ms. Heinerschied. GFY and your agenda.


55 posted on 04/10/2023 8:48:27 AM PDT by jpp113
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To: freedomjusticeruleoflaw

When I was in college frat boys drank what ever was cheap and they could get their hands on. Soo probably Bud Light


56 posted on 04/10/2023 8:49:28 AM PDT by Morgana ( Always a bit of truth in dark humor. )
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To: George J. Jetso
"They will be studying her advertising skills at Harvard on how to fail a company."

Don't forget this is the same brand that pulled the overwhelmingly successful Spuds McKenzie ad campaign because it was seen as encouraging kids' interest in alcohol.

Beer drinking dog - Bad influence on kids

Confused, mentally ill, hormone abusing, transvestite - fine and dandy

57 posted on 04/10/2023 8:55:08 AM PDT by Joe 6-pack
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To: LittleBillyInfidel

Yeah, frat boys turn into frat men and alumni. Then they attend college games. Then they have kids, and the cycle continues possibly.


58 posted on 04/10/2023 9:05:55 AM PDT by madison10
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To: Noumenon

Atlas Shrugged is actually a novel I would like to see more of it become true instead of fiction, I would especially like to see a modified version of Galt’s Gulch become a reality.

I would like to see every center right and very right leaning person living in liberal areas who have no hope of getting their candidate elected, move to red areas.

The goal would be twofold, it would further strengthen red areas and purpose two would be to totally collapse the blue areas, they are beyond saving at this point and need to fully and finally suffer the consequences of their actions.

It’s already happening to some degree; I would just like to see it expedited.


59 posted on 04/10/2023 9:08:54 AM PDT by srmanuel
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To: Morgana

I guess this genius business expert never heard of the tried and true method of repeating the last successful ad campaign. Nope. They always have to come up with some new kicked-in-the- head idea. Moron.


60 posted on 04/10/2023 9:08:59 AM PDT by Seruzawa ("The Political left is the Garden of Eden of incompetence" - Marx the Smarter (Groucho))
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