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Ford’s $90,000 Lightning Cripples Sales
24/7 Wall St via MSN ^ | 8/10/2022 | Douglas A. McIntyre

Posted on 08/11/2022 7:10:29 AM PDT by logi_cal869

The Ford Motor Co. plan was to use its installed base of millions of gasoline-powered F-150s as a large pool of potential buyers for its electric F-150 Lightning. The Lightning was competitively priced, which means it had another advantage. Some of the support of Ford’s share price was based on this strategy, as the leading edge of the transformation of the company into an electric vehicle (EV) powerhouse. Sharp increases in the price of the Lightning may undermine those plans.

Ford’s public relations executives like to bury bad news in their press releases. A prime example is the latest one, which yells, “FORD F-150 LIGHTNING STANDARD RANGE INCREASED TO EPA-ESTIMATED 240 MILES; INDUSTRY-FIRST PRO TRAILER HITCH ASSIST NOW AVAILABLE; ORDER BANKS RE-OPEN WITH UPDATED PRICING.” The practice is embarrassing. The important part of the news was that the price of the pickup would rise by thousands of dollars because of component costs.

(Excerpt) Read more at msn.com ...


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To: Revel

These vehicles will be sold to utilities and guys who use them for trades, but don’t have to pull a load and the truck sits most of the day.


81 posted on 08/11/2022 8:56:30 AM PDT by nascarnation (Let's Go Brandon!)
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To: eyeamok

Make The Fey Wray use an Electric Airplane to fly to the Adirondacks for his vacations.


82 posted on 08/11/2022 8:59:38 AM PDT by Paladin2
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To: logi_cal869
use its installed base of millions of gasoline-powered F-150s as a large pool of potential buyers for its electric F-150 Lightning

I'm on my 4th Ford truck. 3 F150s and a '78 Bronco. I'm in their proposed "pool" and can assure you I will never own an electric truck. Or car. Or motorcycle.

83 posted on 08/11/2022 9:02:10 AM PDT by LouAvul (Complacency is the enemy of courage.)
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84 posted on 08/11/2022 9:40:34 AM PDT by deport
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To: Travis McGee

Make no mistake, GSA is pushing EVs into the fedgov fleet, just like France did (but at several times the per-unit cost, I’d guess). Although... it’s likely that a federal office building or two might burn down because of the battery issues these things have. That would be a shame.


85 posted on 08/11/2022 10:11:54 AM PDT by Charles Martel (Progressives are the crab grass in the lawn of life.)
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To: nascarnation
These vehicles will be sold to utilities and guys who use them for trades, but don’t have to pull a load and the truck sits most of the day.

You raise a good point. A business is going to do a cost benefit analysis before buying them. I live in central Illinois. While out driving around I see business pickup trucks from all around the state on local highways. Those vehicles aren't candidates to be switched over too EVs. Back in the day when I was working in IT, our Dell repair rep was stationed out of the Springfield area. He had a fairly big area to cover and an EV wouldn't be suitable even now.

86 posted on 08/11/2022 10:32:26 AM PDT by EVO X ( )
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To: Hammerhead

Yeah I’ll go ahead and keep my 2002 Extended cab six-cylinder Ford ranger. Paid off years ago, Virginia property tax $38 a year, insurance, $40 a month. Replaced the engine and transmission in the last couple years for $9000. Basically a brand new truck.

And NO GPS!!!!! 😀

I’m keeping my 2009 Ford Ranger XLT with 240,000 miles. Only once did she let me down because her computer board crashed. But she’s been a constant companion on my rural mail route. Always got me where I needed to go. Even if she breaks now, I need to put her in the pasture just to look at her.


87 posted on 08/11/2022 10:36:44 AM PDT by lucky american (Progressives are attacking our rights and y'all will sit there and take it.)
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To: Myrddin

The “snake” in the King edition logo is the Arabic symbol for Allah!


88 posted on 08/11/2022 10:36:54 AM PDT by Species8472 (Don’t celebrate sin)
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To: Charles Martel

“t’s likely that a federal office building or two might burn down because of the battery issues these things have.”

Then they can blame it on white nationalist right wing extremist terrorists—win win!


89 posted on 08/11/2022 10:38:11 AM PDT by cgbg (A kleptocracy--if they can keep it. Think of it as the Cantillon Effect in action.)
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To: Night Hides Not

My 2015 F150 gets 17mpg and I drive 85mph or more on my daily commute. Fuel reports on the Hybrid say your lucky to get 16mpg if you ever go above 55mph. Don’t buy one for fuel economy.


90 posted on 08/11/2022 11:14:47 AM PDT by MTsumi
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To: MTsumi

Thanks for the warning!


91 posted on 08/11/2022 11:18:17 AM PDT by Night Hides Not (Remember the Alamo! Remember Goliad! Remember Gonzales! Come and Take It!)
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To: Night Hides Not
My daughter had a 2001 Maxima in college...she loved it but the winters
here are brutal with the road salt so it rusted out...

I do a lot of hunting and fishing...places that only a 4WD with low range
and clearance can get to...there are no charging stations in the Pennsylvania
wilds...
92 posted on 08/11/2022 11:22:39 AM PDT by major_gaff (University of Parris Island, Class of '84)
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To: Red Badger

lol


93 posted on 08/11/2022 1:21:53 PM PDT by AAABEST ( NY/DC/LA media/political/military industrial complex DELENDA EST)
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To: Species8472
The “snake” in the King edition logo is the Arabic symbol for Allah!

My F150s have cloth seats. The Mariner had leather with "seat heat". I've never seen a King Ranch up close enough to discern the details. It just looked gaudy and unattractive, so I moved on.

94 posted on 08/11/2022 1:41:04 PM PDT by Myrddin
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To: jdsteel

Yes, but you know the actual range and that a fill up takes a whopping 5-10 minutes tops.


95 posted on 08/11/2022 2:50:18 PM PDT by logi_cal869 (-cynicus the "concern troll" a/o 10/03/2018 /!i!! &@$%&*(@ -)
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To: airborne

Yeah...pretty much. A very light duty truck if you want anywhere near normal range.


96 posted on 08/11/2022 3:10:00 PM PDT by Secret Agent Man (Gone Galt; not averse to Going Bronson.)
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To: logi_cal869

My point is it can be a useful tool in some situations BUT NOT ALL. Sometimes you need a hammer and sometimes you need a Philips head screwdriver.

But pushing people into EV vehicles is as stupid as telling mechanics they must do all of their work with a Philips head.


97 posted on 08/12/2022 7:39:20 AM PDT by jdsteel (Do I really need a /sarc?)
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To: jdsteel

Agreed.


98 posted on 08/12/2022 7:40:05 AM PDT by logi_cal869 (-cynicus the "concern troll" a/o 10/03/2018 /!i!! &@$%&*(@ -)
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