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Applebee’s Suspends Advertising on CNN After Side-by-Side Spot With Invasion Coverage
The wrap.com ^ | 2/24/22 | Dessi Gomez

Posted on 02/25/2022 6:55:02 AM PST by martin_fierro

Amid Thursday morning coverage of the air attacks in Ukraine by Russia, CNN aired an Applebee’s ad — side-by-side with the headline “Russia Invades Ukraine” – and reactions were not favorable.

In response, Applebee’s suspended its ads on the network, telling Forbes.com it was “deeply concerned about the situation in Ukraine.”

“When we were made aware that our ad was placed in this manner, we immediately reached out to CNN to pause our advertising on their network,” Applebee’s said in the statement. “It never should have aired, and we are disappointed in the actions of the network.”

(Excerpt) Read more at thewrap.com ...


TOPICS: Business/Economy
KEYWORDS: applebees; cnn; schadenfreude; wefancy
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THIS … IS CNN
1 posted on 02/25/2022 6:55:02 AM PST by martin_fierro
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To: martin_fierro

My understanding is that Applebees is a Christian and/or conservative owned chain?


2 posted on 02/25/2022 6:57:00 AM PST by rarestia (“A nation which can prefer disgrace to danger is prepared for a master, and deserves one.” -Hamilton)
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To: martin_fierro

The worst part was that the lead-in to the Applebee’s “chicken fried” commercial was video of bombs raining into Ukraine.


3 posted on 02/25/2022 6:59:34 AM PST by throwthebumsout
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To: rarestia

Given that of viewer ship, why would any company advertise with CNN?

Politics aside, it is a waste of money.


4 posted on 02/25/2022 6:59:43 AM PST by Fai Mao (I don't think we have enough telephone poles.)
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To: Fai Mao

Step one — one down, 99 to go.


5 posted on 02/25/2022 7:00:43 AM PST by George from New England
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To: martin_fierro

CNN has advertisers? I’m guessing it’s not very expensive.


6 posted on 02/25/2022 7:02:10 AM PST by cdcdawg (Everyone who disagrees with me is a Qtard blogger!!!!)
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To: martin_fierro

I honestly thought when Barnum and Baily closed up clowns would be a thing of the past.

Kudo’s to CNN for keeping the clown show alive!


7 posted on 02/25/2022 7:03:10 AM PST by Skwor
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To: throwthebumsout

https://mobile.twitter.com/pancakesbrah/status/1496886359440588800?s=10


8 posted on 02/25/2022 7:03:48 AM PST by Repeat Offender (While the wicked stand confounded, call me with Thy saints surrounded.)
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To: martin_fierro

Advertising on CNN is a donation to the Democratic Socialist Party and funds illegal operations of the FBI and Justice Department to prevent fair elections in the United States.

That’s all it is. Nobody with a fully functioning brain would watch that network.


9 posted on 02/25/2022 7:04:17 AM PST by RouxStir (No peein' in the gene pool.)
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To: Repeat Offender

Thanks for the link. That was pretty awful. Granted, if one thinks about it, the fault is CNN and not Applebee’s, but the point of advertising is usually to hit people when they are not thinking.


10 posted on 02/25/2022 7:08:27 AM PST by Hieronymus
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To: martin_fierro

11 posted on 02/25/2022 7:08:46 AM PST by JonPreston (Q: Never have so many, been so wrong, so often)
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Does anybody actually eat at Crapplebees?


12 posted on 02/25/2022 7:10:28 AM PST by dsrtsage ( Complexity is just simple lacking imagination)
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To: martin_fierro

And here I thought Putin was the latest Applebee’s franchisee and this incursion was how he was gonna deploy his Ukraine franchise locations.


13 posted on 02/25/2022 7:11:03 AM PST by cschroe
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To: martin_fierro

I haven’t watched CNN or MSNBC since April 2016. My health is better for it.


14 posted on 02/25/2022 7:11:55 AM PST by RayChuang88 (FairTax: America's Economic Cure)
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To: martin_fierro

“These deaths are brought to you by Applebee’s!”


15 posted on 02/25/2022 7:16:19 AM PST by ConservativeMind (Trump: Befuddling Democrats, Republicans, and the Media for the benefit of the US and all mankind.)
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To: martin_fierro

CNN probably wanted to show they were a “serious” network by not cutting completely away from the coverage of the war. But in that case, they should have foregone the advertising altogether, just eaten the cost, and just kept the war on the screen. I’d be really ticked too if I was Applebee’s.


16 posted on 02/25/2022 7:23:45 AM PST by Bruce Campbells Chin ( .)
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To: martin_fierro

Applebee’s deserves getting roasted for advertising with CNN in the first place.


17 posted on 02/25/2022 7:27:51 AM PST by T.B. Yoits
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To: martin_fierro

Why are they advertising on a Dead Network anyway ?


18 posted on 02/25/2022 7:28:02 AM PST by butlerweave
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To: Hieronymus
the point of advertising is usually to hit people when they are not thinking.

Which makes CNN and their viewers a "target rich environment."

19 posted on 02/25/2022 7:28:38 AM PST by Repeat Offender (While the wicked stand confounded, call me with Thy saints surrounded.)
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To: martin_fierro
It's a tough call for networks. The moment I see a commercial break, I'm off to another channel. It the news continues while the ad plays I might hang around and continue watching.

It's tough for the advertiser too though - watching people die in bombing attacks while you're trying to push 2-for-1 appetizers on them is an awkward sell.

20 posted on 02/25/2022 7:47:25 AM PST by dead (https://www.youtube.com/watch?v=D_vFiUUcBkc)
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