You'll be hitting on Greta Thunberg next.
Ugh!
I tried a ‘smoked’ beer when I was in Germany. It was passable, but left your mouth tasting like you had licked an ashtray! Ick!
It really is a ‘thing’ over there. I don’t get it...
No, thanks: I'm waiting for them to come out with their 'Dogsh*t Ale' - that highlights what beer would taste like if the brewery used canine fecal matter instead of hops.
Regards,
This is completely unnecessary. Anheuser-Busch, Miller, Pabst, Coors and other American brewers have been doing this for decades.
Geez, when are these idiots going to wake up to the fact the world is heading into a solar minimums state and they better spend their limited time figuring out what carbon based heat they will need to keep from freezing to death.
They’re new campaign ad: “If you think our beer tastes bad, try this”.
So the Cult of GW has to fake another crisis to scare people in to believing.
Dumbass
hop extracts and dandelions.
would a Tourched earth grow dandelions and ooooozzzz hop extract?
YUGELY bad business decision on several counts unless your business is to throw money away.
1. Why make a product that taste’s bad? No one spends good money on something that taste’s bad. BTW there’s already a beer with a smoke flavor. Germany has been making it for centuries. It’s called Roken beer.
2. Woke millennials don’t drink beer. They’re into sweet drinks like most women, i.e. White Claw, Zima and Bartles and James (lol).
3. The majority of beer drinkers are blue collar types and/or Trump supporters. Insulting your base will cost dearly. Go woke, go broke.
I’m not buying Fat Tire again or any NBB product.
That’s my .02 cents worth.
Already done, just ask the Schlitz kids.
(this was a B-school case study!)
The brewer made a bad batch and rather than throw it away created a big lie to go along with the climate change lie
Do not drink any beer concocted by these lairs.
Will they be making deliveries in all electric vehicles? Ew, I bet not. And what will they do with all of the CO2 it produces? Again, they aren't showing us how it's supposed to be done.
Still better than “lite beer.” If you drink lite beer, why?
this was crap beer.
BREW 102-A PROUD SHIT BEER FROM LA
How are people going to drink a glass of beer through those woke CO2 collector lids on them.
Oh, please. You’re about 40 years late to the game, New Belgium. Rainier and Olympia have been making crappy tasting beer since the 70s.